The New York Times Company's core purpose is to enhance society through high-quality news and information. It has seen a decrease in print advertising revenue but an increase in digital subscribers. The Times has a history dating back to 1835 and was a "newspaper of record", gaining credibility through reputable journalism practices.

1. THE NEW YORK
TIMES COMPANY
Danielle Connolly (dconnol)

2. “The core purpose of the New York
Times is to enhance society by
creating, collecting and distributing
high-quality news and information.

3. Print Digital

4. NYT stock price

5. Recent stock prices

6. A closer look at recent stock prices

7. Business Model
Advertisements Subscriptions

8. - 20%
Decrease in print advertising revenue in 2016
1.6 million
Digital-only subscribers
+ 21.9%
Increase in digital subscribers in 4th quarter of 2016

9. A closer look at recent stock prices
2012: Revenue from
subscribers overtakes
advertising revenue

10. A closer look at recent stock prices
2012: Revenue from
subscribers overtakes
advertising revenue
2015: 1 million
digital-only
subscribers

12. History
1835 1918 1948
1964 1980 1996
Founded by James
Gordon Bennett, Sr.
First Pulitzer Prize International edition
New York Times v.
Sullivan
National edition nytimes.com

13. 1.
LEGACY
National “newspaper of record”

14. 2.
CREDIBILITY
Practice journalism above reproach

15. A Nation Challenged
▷ Post 9/11 coverage
▷ “A daily act of
communion in which the
whole city joins”
▷ 6 Pulitzer Prizes

16. Competitors

17. The Future
Reimagining the news industry

18. References
http://financials.morningstar.com/income-statement/is.html?t=NYT&region=usa
&culture=en-US
http://markets.on.nytimes.com/research/stocks/tools/analysis_tools.asp
https://www.nytimes.com/2015/10/05/business/the-new-york-times-reaches-a-
milestone-thanks-to-our-readers.html
http://investors.nytco.com/investors/investor-news/investor-news-details/2017
/The-New-York-Times-Company-Reports-2016-Fourth-Quarter-and-Full-Year-
Results/default.aspx
http://www.nytco.com/pulitzer-prizes/
http://www.nytimes.com/pages/national/dayofterror/index.html
http://www.nytimes.com/packages/html/nyregion/9-11imagemap.html

19. Questions?