An event hosted in London, UK by Digital Jungle (www.digitaljungle.agency) to outline the key facts on the Chinese social and digital landscape. Additionally, Digital Jungle CEO & Founder, Dr. Mathew McDougall provided practical ideas and tips for brands looking to enter this market from a brand and eCommerce perspective. Mr Roy Graff, Digital Jungle's UK Managing Director provided the audience with Chinese insights related to the tourism and inbound marketing.

1. WELCOME TO THE
DIGITAL JUNGLE
CONNECTING BRANDS TO A CHINESE AUDIENCEDIGITAL JUNGLE

2. WE’RE A DIGITAL
AGENCY
THAT SPECIALISES IN
CHINESELANGUAGE
MARKETING
China is in the midst of one of history’s most dramatic
consumer revolutions. We have the opportunity to do more
than just localize products andbrands for Chinese consumers.
We have the chance to innovate for a consumer who is
becoming increasingly sophisticated anddemands the things
they buy, satisfy emotional, intellectual, and social needs.
DIGITAL JUNGLE WAS FOUNDED
IN 2011 TO CONNECT WESTERN
BRANDS WITH A CHINESE
SPEAKING AUDIENCE; LIVING IN
CHINA OR ABROAD.
Dr. Mathew McDougall
Founder & CEO

3. WHAT WE DO
FULLSERVICEDIGITALAGENCY
03
BRANDING &
LOCALISATION
We identify and establish key brand
values and goalsfor the Chinese
consumer. Building the brand through
strong recognition andinfluencing
loyalty with these consumers.
RESEARCH & INSIGHTS
Chinese Internet use and on-line
behaviour is rapidly evolving. Using
advanced data mining techniques,
the data informsour strategy &
insight reports.
DIGITAL MARKETING
Providing campaign& project based
programsthatinclude multi-channel
tactics. i.e., Social(WeChat/Weibo)
Search(Baidu/Qihoo) ,DSP, KOL’sEDM
WEB & APP
DEVELOPMENT
Designing and developing Chinese
languagewebsites. From branded,
to content to eCommerce sites.
CONNECTING BRANDS TO A CHINESE AUDIENCEDIGITAL JUNGLE

4. THE CHINESE DIGITAL LANDSCAPE
IS DIFFERENT

5. 5 CONNECTING BRANDS TO A CHINESE AUDIENCEDIGITAL JUNGLE
A
Northeast China
3 provinces,
8.10% of population,
8.64% of GDP
North China
5 provinces,
12.58% of population,
14.54% of GDP
Central China
3 provinces,
16.16% of population,
12.91% of GDP
South China
3provinces,
12.00% of population,
12.65% of GDP
Southwest China
5provinces,
14.45% of population,9.44%
of GDP
Northwest China
5 provinces,
7.26% of population,
5.61% of GDP
East China
7 provinces,
29.45% of population,
36.21% of GDP
CHINA – A DIVERSIFIED MARKET
05

6. A
6 CONNECTING BRANDS TO A CHINESE AUDIENCEDIGITAL JUNGLE
Population1.361 billion
668 million Internetusers
659 million activesocial mediausers
574 million mobile internetusers
54% UrbanVs.46% Rural
49% Penetration
48% Penetration
49% Penetration
Source: CNNIC Statistical Survey on Internet Development in China
CHINA SOCIAL MEDIAMARKETING – 2015 SNAPSHOT
06

7. 7 CONNECTING BRANDS TO A CHINESE AUDIENCEDIGITALJUNGLE
INTERNET USERS ONLINE ACTIVITIES
0%
25%
50%
75%
100%
Baidu Sogou 360 Google Shenma
Search Engine Usage
A
Instant Messaging - 91%
Search – 80.5%
Music – 74%
Online Shopping – 56%
Social Networking – 41%
Travel bookings - 34%
Baidu still dominates the Search market in China,
with increasing pressure from Sogou and 360
(Haosou).
07

8. A
MOBILE INTERNET USERS
8 CONNECTING BRANDS TO A CHINESE AUDIENCEDIGITALJUNGLE
0%
23%
45%
68%
90%
113%
0
150
300
450
600
750
Jun 2010 Dec 2010 Jun 2011 Dec 2011 Jun 2012 Dec 2012 Jun 2013 Dec 2013 Jun 2014 Dec 2014 Jun 2015
Millions
mobile Internet users proportion in Internet users
89% of Internet users in China use their smart devices to access the
internet. ACTIVITIES
Instant Messaging - 91%
Search – 77%
News – 75%
Music – 66%
Video – 56%
08

9. 9 CONNECTING BRANDS TO A CHINESE AUDIENCEDIGITALJUNGLE
0
175,000,000
350,000,000
525,000,000
700,000,000
Qzone WeChat Weibo RenRen
Millions
QQ is the top social site with more than
800M active users. However, WeChat has
seen explosive growth to reach 650 million
active users, and is quickly becoming the
central pillar of Chinese and international
social media innovation.
Even Facebook is taking notes- its
roadmap for the next two years is a carbon
copy of what WeChat has already
pioneered.
TOP SOCIAL
BRANDS
TOP SOCIAL MEDIA NETWORKS
09

10. 10 CONNECTING BRANDS TO A CHINESE AUDIENCEDIGITALJUNGLE
FACTS:
• 176 million of active users per month
• Female/Male at 50/50
• 70.8% users had tertiary education
• 76% users access Weibo from apps,
and 29% from PC
• 58% Weibo users are positive towards
ads, and 23% of users don’t like ad
0%
15%
30%
45%
60%
Born after 1990 Born between1980and 1990 Born between1970and 1980 Born before 1970
Weibo users age profile change
Year 2013 Year 2014
Source: Weibo Data
Centre 2014
SINA WEIBO
10

11. 11 CONNECTING BRANDS TO A CHINESE AUDIENCEDIGITALJUNGLE
FACTS:
At the beginning of 2014 WeChat
had 396 million active users.
Today, they have over 650 million,
and over 1.1 billion registered
accounts.
Text Messaging - 92%
Voice Messaging – 90%
“Moments” Sharing – 75%
Group Chatting – 62%
WECHAT ACTIVITIES
USERS BY AGE GROUPWECHAT
11

12. SOCIALMEDIA IS CHANGING
THEWAY YOU DO BUSINESS
IN CHINA
CONNECTING BRANDS TO A CHINESE AUDIENCEDIGITAL JUNGLE

13. A
CHINESE SOCIAL MEDIA
1
3
CONNECTING BRANDS TO A CHINESE AUDIENCEDIGITAL JUNGLE
13
Most prominent Chinesesocial media platforms Sina Weibo / Tencent WeChat
Twitter equivalent platforms in China are called “WeiBo” in Mandarin (Wei means micro, Bo is blog).
Sina Weibo was launched in August 2009, and Tencent WeChat in April 2012, both support
multimedia sharing including photos, music and videos.
Sina Weibo is linked with Taobao; most popular Chinese ecommerce platform. WeChat has expanded the functionality
from a communications platform to including payment gates, gamification, coupons and mapping/GPS
Video sharing platforms: Youku/Tudou
Youku and Tudou are among the most popular video sharing websites in China,
Youku is the leading video network in China. Tudou was ranked 5th in 2013. The two companies announced their
merger into Youku Tudou Inc. in August 2013. Both offer user generated content, full length videos of TV series, TV
shows and licensed movies from all over the world. Youku also broadcast its own original content.

14. A
CHINESE SOCIAL MEDIA
1
4
CONNECTING BRANDS TO A CHINESE AUDIENCEDIGITAL JUNGLE
14
Key Opinion Leaders
The value and influence of Key Opinion Leaders (KOLs) in China is unprecedented in the West. Once again, heavily routed
in Chinese culture, having the right champions backing a brand provides a powerful message and enables companies to
reach target audiences in a very positive light.
The investment in gaining the support of KOLS can pay for itself many times over. Consider KOL’s as paid media.
Internet Word of Mouth
The growth of peer to peer knowledge sharing presents both an opportunity and a threat. The key to taking advantage of
this fast paced environment is representation, engagement and honesty through Internet Word of Mouth (IWOM).

15. A
1
5
CONNECTING BRANDS TO A CHINESE AUDIENCEDIGITAL JUNGLE
15
Awareness
Sales Enablement
GrowthandRetention
Banners
CustomerAcquisition
SEO/Pay-per-click
Advertorials
Podcasts
TCO/ROI Tools
Analyst Briefings Website Content
Customer Case Studies
Video Content
E-mailNurture Strategy
(Automation)
E-mailNurture Strategy
(Automation)
Sales Collateral and
Templates
Contact Centre Support
Whitepapers
Whitepapers
Webinars
Webinars
Local Event Support
CampaignLanding Pages
Analyst Briefings
Data Acquisition
Telesales Support
Online PR
Event Support
Interactive/Experiential Apps
CONTENT DRIVES AN ONLINE
FRAMEWORK TO SUPPORT MULTIPLEBUSINESS OBJECTIVES
Marketing Support

16. WECHAT SOLUTIONS
WE PROVIDE WECHAT ECOMMERCE
& DEVELOPMENT
As anofficial WeChat Agent, we work with
companies to build apps, develop WeChat Shops
andsetup WePay accounts for taking multi-
currencypayments.
WE PROVIDE WECHAT
MANAGEMENT
Digital Jungle will verifySubscription and Service
accounts for Chinese & International companies.
Additionally, provide complete managementand
content development of your WeChat account.
A B K $ i g
DIGITALJUNGLEISAN OFFICALINTERNATIONALPARTNER

17. 17
APPS
E-COMMERCE
Best-selling template for
companies targeting China
REAL ESTATE
Promote real estate
properties directly via
WeChat
HOTEL
Serve your Chinese
customers before and
during their stay
WeChat apps add functionality and create significant engagement for your WeChat
Service and Subscription accounts.
WECHAT APPS
You cansimply license our industry solutions, andwith some simple customizations you
will be up andrunning, ready to engage your WeChat followers.
If you wantDigital Jungle to createa new app then no problem. Just let us know your
requirements and we will build it for you

18. 18
SHOP
WECHAT SHOP
WeChat shop is a simple online shop which allows you to promote your goods to your personal
WeChat circle.
WeChat shop is a new WeChat function that creates ecommerce capabilities for businesses
looking at reaching a WeChat consumer.
CONNECTING BRANDS TO A CHINESE AUDIENCEDIGITAL JUNGLE

19. 05
PAY
WECHAT PAY
WeChat payments started asa funway to send “lucky money” to friends, but hasbloomed into a disruptive system- over 200 million users have now bound their credit cardsto
WeChat, andthat’s within just 2 yearsof its launch.
Now users canmake payments in-store, via a WeChat shop or between users to purchase online goods, order room service and muchmoreall without having to exit the app.
As anofficial WeChat Pay Agent, Digital Jungle integrates WeChat Paywith WeChat shops and other WeChat services to better reachanddeliver value to your followers.
19
CONNECTING BRANDS TO A CHINESE AUDIENCEDIGITAL JUNGLE

20. CONNECTING BRANDS TO A CHINESE AUDIENCEDIGITAL JUNGLE
ECOMMERCEIS CHANGINGTHE
WAY YOU DO BUSINESSIN CHINA

21. 21
WITHIN THE FIRST SIX
MONTHS OF 2015, UK
EXPORTS TO CHINA
INCREASED TO GBP 9
BILLION (A 20% INCREASE
ON THE FIRST HALF OF
2014)

22. BUILD YOUR
ECOMMERCE
BUSINESS
Many Chineseonline shoppers are eager to purchaseproducts from
foreign brands, which they typically view as superior in qualityto
Chineseproducts. That offers a growth opportunityfor many
international brands and retailers.
E-commerce in China grew by 31.4 percent, reaching a total market value
of more than 13.4 trillion RMB ($2.1 trillion) in 2014, according to data
released by the China E-Commerce Research Center (CECRC).
Further in 2014, the Chinese government introduced a new policy on
what it calls “cross-border e-commerce” (CBEC), which makes it easier
for overseas brands to sell online in China. The policy legalizes the sales
of products for personal consumption if the products are certified in the
manufacturer’s home country.
Many Western brands accessed China’s e-commerce market via Tmall
and JD.com Global sites. This has a number of advantages but is
definitely not right for allbrands.
There is no one-size-fits-all solution, as companies have different
objectives and resources in their globalization efforts.

23. A
UNDERSTANDING THE PROCESS
2
3
CONNECTING BRANDS TO A CHINESE AUDIENCEDIGITAL JUNGLE
23

24. PARTING THOUGHT
24
IF YOU WANT TO MARKET TO A
CHINESEAUDIENCE
THEN DIGITAL JUNGLE IS THE
OBVIOUS CHOICE