In this slideshow, Reese Ben-Yaacov shows you the questions you need to ask yourself to help you figure out who are your ideal clients for your virtual assistant business.
In this slideshow, Reese Ben-Yaacov shows you the questions you need to ask yourself to help you figure out who are your ideal clients for your virtual assistant business.
Yes, You Can Make Brand Strategy Happen (#ConfluenceCon 2015)Dana DiTomaso
Starting a brand strategy for your organization can be a daunting process. How do you convince your boss or client that it's necessary? Shouldn't you spend your time optimizing AdWords ads instead? In this talk, Dana will discuss the fundamentals of brand strategy, how you can implement it in your organization, and how it's going to make your marketing life that much easier.
Choosing Metrics That Matter, State of Search 2015Dana DiTomaso
Picking metrics to measure means more than just what you'll report on or if your campaign is performing - incentivize the wrong metrics and you may end up hurting your business in the long-term. In this talk, Dana will discuss how to choose the metrics that matter and how to convince clients and bosses what matters and what doesn't.
Delivered at State of Search, Dallas TX, November 17 2015.
Advanced Social Analytics - #iMEDIA2016Dana DiTomaso
Here's a dirty little secret about social analytics — most of them are misleading.
In this session, Dana will go over Kick Point's favourite social media attribution tools and explain how they work together. Learn how to get real data from your social media campaigns, why you should focus on strong metrics instead of fluffy ones, and how to give credit where credit is due.
Start writing ads that stand out after attending this session with Dana. Learn how to find your brand voice and use it to turn your fickle paid audience into customers. You'll also learn the ins and outs of campaign extensions, mobile versus desktop ads, and how to figure out your best performing positions. Walk away a stronger copywriter, ready to use every character that Google "gifts" you.
Don't Just Show Up, Stand Out (LocalUp Advanced 2015)Dana DiTomaso
Learn how to destroy your competitors with bringing personality to your marketing. Confront the challenges of making HIPPOs comfortable with unique voice, keep brand standards while injecting some fun, and stay in the forefront of your audience's mind.
Website and social analytics give you lots of data to look at, but what should you do with it? Learn how to make analytics work for you and understand how your communications efforts are having an impact.
Presented at WordCamp Calgary 2016 (#wcyyc). In this talk, you’re going to walk away with a keen understanding of how to setup your website to be search friendly, and how to avoid some common WordPress mistakes that might make search engines dislike you!
How To Make Your Marketing Match Your Reality (#mozcon 2015)Dana DiTomaso
Too often, the tone and promises of marketing don't match those of the business itself. Dana will help you bring your brand identity together, both in-store and online.
Who are we writing for? Choose fact over fiction.Dana DiTomaso
Personas are an integral part of marketing and communications strategies, but they often get written off as being too soft. Well, perhaps that’s because all too often we take personas as a fun opportunity to be creative, when what we actually need to do to be impactful is study real people and real data. The answers to your burning marketing questions are out there, living in the hearts and minds of your current and potential clients and customers — you just need to ask the right questions. Let’s stop guessing about who we’re marketing to and start understanding who we need to engage with.
Presented at Learn Inbound (Dublin, IE) on January 25 2017.
How can you deliver reports to your clients so there's no doubt in their mind that they'd be lost without you? Slides from #mozcon 2014. Sorry for the minimalist slides if you weren't there to see it! Videos are released at a later date.
Brand-Infused PPC For Better Results (#CTAConf 2015)Dana DiTomaso
Who's excited about AdWords? *crickets* Well, get excited because you're going to learn how to write ads that stand out. Why should your landing pages get all the CRO love when you could not only cut costs but improve position when you use ad copy with personality? Learn how to find your brand voice and use it in your PPC campaigns to drive the right audience at the right time.
Presented at Social Media Breakfast Red Deer. Website and social analytics give you lots of data to look at, but what should you do with it? Learn how to make analytics work for you and understand how your various marketing and communication efforts are having an impact.
Optimize for Engagement: Future-Proof Your Local Search RankingsDana DiTomaso
It’s getting harder and harder to rank in local search results – more businesses than ever have basic citations covered, no one is handing out free links, and social media is just downright noisy. What’s a business to do?Dana will show how to build a marketing strategy by planning your tactics around that signal, and how to show Google that you’re a thriving business that deserves those great rankings.
Presented at Engage PDX, March 9 2017.
Presented at UnGagged Los Angeles, November 7 2019
Google Analytics 360 is great – if you can afford it.
But what if you’re in that awkward phase where you’re a growing business who is starting to bump up on the limits of what you can do with the free version, but not yet large enough to cough up the cash for 360?
In this session, Dana will cover a plan on getting more out of Google Analytics without resorting to expensive add-ons.
Insights, Not Data: Automated Reporting That WorksDana DiTomaso
Spending hours downloading CSV files and taking screenshots every time you pull together a report? How can you possibly have time left to come up with insights that your clients and bosses want to see? The answer is that you probably don’t. In this talk, you’ll learn how to make automated reports that don’t suck – freeing you up to spend your time on insights, not data collection.
Presented at BrightonSEO, September 13 2019
Improved Reporting & Analytics Within Google ToolsDana DiTomaso
Covering the intersections between some of our favorite free tools — Google Data Studio, Google Analytics, and Google Tag Manager — Dana will be deep-diving into how to improve your reporting and analytics, even providing downloadable Data Studio templates along the way.
Presented at MozCon, July 15 2019
Reporting: The Best & Worst Part of Your JobDana DiTomaso
Telling clients everything is going great? Best! Spending hours downloading CSV files and taking screenshots? Worst! Going over that report you spent hours on and realizing that no one understands it but you? The absolute worst!
In this talk, you’ll learn how to make better reports — including automation, design, and goal setting.
(Presented at MN Search, June 21 2019)
Understanding Your Local Search PresenceDana DiTomaso
We're in a catch-22 of mobile search — lots more people are using mobile search, particularly in local, but less and less of those people are actually tapping on search results and visiting your website. Local has long been a testing ground for no click searches but it's getting harder to build an action plan and track success. In this talk, Dana will review tools you can use to monitor local results (even on a block by block basis!) and provide tips for improving your local presence in both organic and paid results.
Presented at SearchLove San Diego, February 2019
customTask: Your New Google Analytics BFFDana DiTomaso
If you’re an advanced Google Analytics and Google Tag Manager user, you might be familiar with the Measurement Protocol and how it works. But are you using it to it’s fullest potential? Introducing customTask, one of the most powerful ways to customize and control your Google Analytics implementation. In this talk you’ll learn the basics of how customTask works, along with implementation ideas and tips to get you started.
Presented at BrightonSEO, April 2019
Yes, You Can Make Brand Strategy Happen (#ConfluenceCon 2015)Dana DiTomaso
Starting a brand strategy for your organization can be a daunting process. How do you convince your boss or client that it's necessary? Shouldn't you spend your time optimizing AdWords ads instead? In this talk, Dana will discuss the fundamentals of brand strategy, how you can implement it in your organization, and how it's going to make your marketing life that much easier.
Choosing Metrics That Matter, State of Search 2015Dana DiTomaso
Picking metrics to measure means more than just what you'll report on or if your campaign is performing - incentivize the wrong metrics and you may end up hurting your business in the long-term. In this talk, Dana will discuss how to choose the metrics that matter and how to convince clients and bosses what matters and what doesn't.
Delivered at State of Search, Dallas TX, November 17 2015.
Advanced Social Analytics - #iMEDIA2016Dana DiTomaso
Here's a dirty little secret about social analytics — most of them are misleading.
In this session, Dana will go over Kick Point's favourite social media attribution tools and explain how they work together. Learn how to get real data from your social media campaigns, why you should focus on strong metrics instead of fluffy ones, and how to give credit where credit is due.
Start writing ads that stand out after attending this session with Dana. Learn how to find your brand voice and use it to turn your fickle paid audience into customers. You'll also learn the ins and outs of campaign extensions, mobile versus desktop ads, and how to figure out your best performing positions. Walk away a stronger copywriter, ready to use every character that Google "gifts" you.
Don't Just Show Up, Stand Out (LocalUp Advanced 2015)Dana DiTomaso
Learn how to destroy your competitors with bringing personality to your marketing. Confront the challenges of making HIPPOs comfortable with unique voice, keep brand standards while injecting some fun, and stay in the forefront of your audience's mind.
Website and social analytics give you lots of data to look at, but what should you do with it? Learn how to make analytics work for you and understand how your communications efforts are having an impact.
Presented at WordCamp Calgary 2016 (#wcyyc). In this talk, you’re going to walk away with a keen understanding of how to setup your website to be search friendly, and how to avoid some common WordPress mistakes that might make search engines dislike you!
How To Make Your Marketing Match Your Reality (#mozcon 2015)Dana DiTomaso
Too often, the tone and promises of marketing don't match those of the business itself. Dana will help you bring your brand identity together, both in-store and online.
Who are we writing for? Choose fact over fiction.Dana DiTomaso
Personas are an integral part of marketing and communications strategies, but they often get written off as being too soft. Well, perhaps that’s because all too often we take personas as a fun opportunity to be creative, when what we actually need to do to be impactful is study real people and real data. The answers to your burning marketing questions are out there, living in the hearts and minds of your current and potential clients and customers — you just need to ask the right questions. Let’s stop guessing about who we’re marketing to and start understanding who we need to engage with.
Presented at Learn Inbound (Dublin, IE) on January 25 2017.
How can you deliver reports to your clients so there's no doubt in their mind that they'd be lost without you? Slides from #mozcon 2014. Sorry for the minimalist slides if you weren't there to see it! Videos are released at a later date.
Brand-Infused PPC For Better Results (#CTAConf 2015)Dana DiTomaso
Who's excited about AdWords? *crickets* Well, get excited because you're going to learn how to write ads that stand out. Why should your landing pages get all the CRO love when you could not only cut costs but improve position when you use ad copy with personality? Learn how to find your brand voice and use it in your PPC campaigns to drive the right audience at the right time.
Presented at Social Media Breakfast Red Deer. Website and social analytics give you lots of data to look at, but what should you do with it? Learn how to make analytics work for you and understand how your various marketing and communication efforts are having an impact.
Optimize for Engagement: Future-Proof Your Local Search RankingsDana DiTomaso
It’s getting harder and harder to rank in local search results – more businesses than ever have basic citations covered, no one is handing out free links, and social media is just downright noisy. What’s a business to do?Dana will show how to build a marketing strategy by planning your tactics around that signal, and how to show Google that you’re a thriving business that deserves those great rankings.
Presented at Engage PDX, March 9 2017.
Presented at UnGagged Los Angeles, November 7 2019
Google Analytics 360 is great – if you can afford it.
But what if you’re in that awkward phase where you’re a growing business who is starting to bump up on the limits of what you can do with the free version, but not yet large enough to cough up the cash for 360?
In this session, Dana will cover a plan on getting more out of Google Analytics without resorting to expensive add-ons.
Insights, Not Data: Automated Reporting That WorksDana DiTomaso
Spending hours downloading CSV files and taking screenshots every time you pull together a report? How can you possibly have time left to come up with insights that your clients and bosses want to see? The answer is that you probably don’t. In this talk, you’ll learn how to make automated reports that don’t suck – freeing you up to spend your time on insights, not data collection.
Presented at BrightonSEO, September 13 2019
Improved Reporting & Analytics Within Google ToolsDana DiTomaso
Covering the intersections between some of our favorite free tools — Google Data Studio, Google Analytics, and Google Tag Manager — Dana will be deep-diving into how to improve your reporting and analytics, even providing downloadable Data Studio templates along the way.
Presented at MozCon, July 15 2019
Reporting: The Best & Worst Part of Your JobDana DiTomaso
Telling clients everything is going great? Best! Spending hours downloading CSV files and taking screenshots? Worst! Going over that report you spent hours on and realizing that no one understands it but you? The absolute worst!
In this talk, you’ll learn how to make better reports — including automation, design, and goal setting.
(Presented at MN Search, June 21 2019)
Understanding Your Local Search PresenceDana DiTomaso
We're in a catch-22 of mobile search — lots more people are using mobile search, particularly in local, but less and less of those people are actually tapping on search results and visiting your website. Local has long been a testing ground for no click searches but it's getting harder to build an action plan and track success. In this talk, Dana will review tools you can use to monitor local results (even on a block by block basis!) and provide tips for improving your local presence in both organic and paid results.
Presented at SearchLove San Diego, February 2019
customTask: Your New Google Analytics BFFDana DiTomaso
If you’re an advanced Google Analytics and Google Tag Manager user, you might be familiar with the Measurement Protocol and how it works. But are you using it to it’s fullest potential? Introducing customTask, one of the most powerful ways to customize and control your Google Analytics implementation. In this talk you’ll learn the basics of how customTask works, along with implementation ideas and tips to get you started.
Presented at BrightonSEO, April 2019
More Signal, Less Noise: How to Dial in Your Customer ExperienceDana DiTomaso
We have all the data in the world. Analytics! Reviews! Surveys! Heatmaps! Now… what the heck are we going to do with it? Information overload in marketing is a real problem, and you need to figure out where best to spend your limited resources.
In this presentation, Dana will walk you through building a customer experience framework for your organization, including how to tie together separate data points into a cohesive picture of your customers. You’ll learn how to reduce the background noise and build a plan on how to improve customer experience.
Presented at Engage PDX, March 8 2019
(Presented at Learn Inbound, September 2018)
Starting out with a new client or in a new job always feels great — and then you have to deliver a report. Can you even tell if your work produced results? Does anyone care about your content? Why isn’t anyone clicking the thing you want them to click? Maybe if you cram all sorts of information into a 17 page report with 10 point type, no one will notice, right?
Except they will.
Focused Reporting: Fewer Reports that Do MoreDana DiTomaso
Presented at MozCon 2018
With an ever-increasing slate of options in tools like Google Tag Manager and Google Data Studio, marketers of all stripes are falling prey to the habit of "I'll collect this data because maybe I'll need it eventually," when in reality it's creating a lot of noise for zero signal.
We're still approaching our metrics from the organization's perspective, and not from the customer's perspective. Why, for example, are we not reporting on (or even thinking about, really) how quickly a customer can do what they need to do? Why are we still fixated on page views? In this talk, Dana will focus our attention on what really matters.
Not All Sessions are Created Equal - #GetUpliftDana DiTomaso
Marketing reports typically start with website sessions, visitors, and year over year data. But these reports miss an important point -- not everyone who visits your website is a new customer, ready to buy. How are you helping customers engage with you after the sale? Once that sale happens, your customer actually needs you more, but they don't want to be sold to. In this session you'll learn:
1. How to reinforce the message that your customers made a good decision in choosing your company and that you still care about them and their needs.
2. How to use segmentation to strengthen relationships with your current customers.
Reporting shouldn't start and end at an automated email, sent once a month. You need to build better reports, ones that illustrate how your PPC campaigns are performing but also where they're lagging, and what you can do to improve them. In PPC, every penny matters, so why not maximize that spend with reports that matter?
Presented at CTA Conference, June 27 2017.
Accompanying document can be found at kickpoint.ca/ctaconf2017
Optimizing for Engagement (For SearchLove Boston)Dana DiTomaso
Local marketing signals are getting increasingly crowded - no one is handing out free links, social media is full of noise, and AdWords is getting really expensive. What do we have left? Engagement. In a world where Google is attempting to mimic human behaviour an actual ranking signal could be real engagement from your customers. In this talk, Dana will review how to build a marketing strategy by planning your tactics around your local customers, and how to show Google that you're a thriving business that deserves those great rankings.
Social Media: People First, "Rules" Second (#MozCon 2016)Dana DiTomaso
You can follow all the “rules” about perfect post length, perfect time to post, perfect image size, and everything else and still not see any financial impact from social media. Dana doesn't think social media should always revolve around community building and group hugs. When you show the right people what they want to see, when they want to see it, you'll start attributing revenue increases to social media efforts.
Your Marketing Team is Larger Than You Think - MozCon Local 2016Dana DiTomaso
Imagine doing such a great job with your branding that you become a part of your customer's life. They trust your brand as part of their community. This magic doesn't happen by dictating the corporate voice from a head office, but from empowering your locations to build customer community.
Presented at MozCon Local 2016.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.