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Understanding Web Analytics - Local University Edmonton
The document offers guidance on effectively using Google Analytics for business goals such as online sales, store visits, or form submissions. Key steps include setting up goals in Google Analytics, creating a dashboard, and establishing alerts for significant changes in web traffic or performance metrics. The focus is on linking analytics data back to business objectives rather than just monitoring page views.
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Understanding Web Analytics - Local University Edmonton
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- 4. @danaditomaso Online sales? People visitingyour store? Filling out a form? Joining your newsletter?
- 5. @danaditomaso Always relate backto a business goal.
- 6. @danaditomaso Page views donot pay the bills.
- 7. @danaditomaso@danaditomaso Step 1: Set upyour goals (or revenue) in Google Analytics
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- 9. @danaditomaso@danaditomaso Step 2: Add adashboard in Google Analytics
- 10. @danaditomaso Get the dashboardhere: kickpoint.ca/localu
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- 16. @danaditomaso Page Load TimeIncreases 30%
- 17. @danaditomaso OTHER ALERT IDEAS •Zero sessions • No goal completions • No revenue • Increase/decrease in social sessions • Increase/decrease in referral sessions • Increase/decrease in paid sessions
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