Brand-Infused PPC For Better Results (#CTAConf 2015)

•Download as PPTX, PDF•

1 like•3,345 views

Who's excited about AdWords? *crickets* Well, get excited because you're going to learn how to write ads that stand out. Why should your landing pages get all the CRO love when you could not only cut costs but improve position when you use ad copy with personality? Learn how to find your brand voice and use it in your PPC campaigns to drive the right audience at the right time.

Marketing

#searchlove @danaditomaso#ctaconf @danaditomaso
Why should anyone
click your ad?

#searchlove @danaditomaso
70 characters?
Get there faster.

#searchlove @danaditomaso#ctaconf @danaditomaso
Marketing works when it
feels right.

#searchlove @danaditomaso
Humans like consistency.

#searchlove @danaditomaso
https://www.distilled.net/tone-of-voice/

#searchlove @danaditomaso
Go further than
voice & tone.

#searchlove @danaditomaso
Character
How do you want to be described?

#searchlove @danaditomaso
http://www.readwritethink.org/files/resources/l
esson_images/lesson175/traits.pdf

#searchlove @danaditomaso
Language
what words will you use?

#searchlove @danaditomaso
(give practical examples)

#searchlove @danaditomaso
https://blog.bufferapp.com/how-to-create-a-content-
style-guide-to-improve-your-blogs-quality
(build a style guide)

#searchlove @danaditomaso
Think beyond the CTA.

#searchlove @danaditomaso#ctaconf @danaditomaso
Consider
your personas.

#searchlove @danaditomaso
https://www.crystalknows.com/

#searchlove @danaditomaso
Write ads
to personas.

#searchlove @danaditomaso#ctaconf @danaditomaso
How you set up
AdWords matters too.

#searchlove @danaditomaso
Higher CTR isn’t
always the goal.

#searchlove @danaditomaso
Mobile vs desktop?

#searchlove @danaditomaso
The intent changes
on the platform.

#searchlove @danaditomaso#ctaconf @danaditomaso
How do you answer
the phone?

#searchlove @danaditomaso
Compare branded vs
“generic” ads.

#searchlove @danaditomaso
Look at close rates.

#searchlove @danaditomaso
Look at customer
satisfaction scores.

#searchlove @danaditomaso#ctaconf @danaditomaso
Remember why.

#searchlove @danaditomaso
Speak to the right
audience.

#searchlove @danaditomaso
Remove barriers.

#searchlove @danaditomaso#ctaconf @danaditomaso
THANK YOU!

Personas are an integral part of marketing and communications strategies, but they often get written off as being too soft. Well, perhaps that’s because all too often we take personas as a fun opportunity to be creative, when what we actually need to do to be impactful is study real people and real data. The answers to your burning marketing questions are out there, living in the hearts and minds of your current and potential clients and customers — you just need to ask the right questions. Let’s stop guessing about who we’re marketing to and start understanding who we need to engage with. Presented at Learn Inbound (Dublin, IE) on January 25 2017.

Optimizing for Engagement (For SearchLove Boston)

Dana DiTomaso

Local marketing signals are getting increasingly crowded - no one is handing out free links, social media is full of noise, and AdWords is getting really expensive. What do we have left? Engagement. In a world where Google is attempting to mimic human behaviour an actual ranking signal could be real engagement from your customers. In this talk, Dana will review how to build a marketing strategy by planning your tactics around your local customers, and how to show Google that you're a thriving business that deserves those great rankings.

Marketing reports typically start with website sessions, visitors, and year over year data. But these reports miss an important point -- not everyone who visits your website is a new customer, ready to buy. How are you helping customers engage with you after the sale? Once that sale happens, your customer actually needs you more, but they don't want to be sold to. In this session you'll learn: 1. How to reinforce the message that your customers made a good decision in choosing your company and that you still care about them and their needs. 2. How to use segmentation to strengthen relationships with your current customers.

Dana DiTomaso: How to Make Your Marketing Match Your Reality- Mozcon 2015

Erica Lewis

Simply SaaS Forum - Marketing - Jeff Perkins - September 2018

Jacey Lucus

Jeff Perkins is Chief Marketing Officer of Parkmobile, the leading provider mobile parking solutions. They just hit the 10 million user milestone and are adding an additional million every 90 days. Prior to Parkmobile, Jeff was the CMO of QASymphony where he helped establish the brand and grow revenue 500% over a three-year period. He also has held senior marketing leadership positions at PGi and AutoTrader.com. On September 27, 2018 at the Simply SaaS Forum, powered by Atlanta Ventures, Jeff took us through 6 ways to make a big impact with a small budget. The main takeaways were: 1) Focus, 2) Know your buyer, 3) Get your name out there, 4) Think big, 5) Be the brand, and 6) Create raving fans.

Small Budget. BIG Marketing. | Simply SaaS Forum - Sept 2018

Jeff Perkins

Understanding Web Analytics - Local University Edmonton

Dana DiTomaso

Building a Reporting Framework for your SaaS Company

Dana DiTomaso

Account Based Marketing

Vala Afshar

Are you a one night stand marketer

Sangram Vajre

Reporting: Be Better

Dana DiTomaso

(Presented at Learn Inbound, September 2018) Starting out with a new client or in a new job always feels great — and then you have to deliver a report. Can you even tell if your work produced results? Does anyone care about your content? Why isn’t anyone clicking the thing you want them to click? Maybe if you cram all sorts of information into a 17 page report with 10 point type, no one will notice, right? Except they will.

Metro bgLuis Stoean

Tartissime.1

Luis Stoean

Legal Marketing: New Year, New You. Marketing Yourself Through Social Media.

Meranda Vieyra

Minitarts ubb.2.a

Luis Stoean

Focused Reporting: Fewer Reports that Do More

Dana DiTomaso

Presented at MozCon 2018 With an ever-increasing slate of options in tools like Google Tag Manager and Google Data Studio, marketers of all stripes are falling prey to the habit of "I'll collect this data because maybe I'll need it eventually," when in reality it's creating a lot of noise for zero signal. We're still approaching our metrics from the organization's perspective, and not from the customer's perspective. Why, for example, are we not reporting on (or even thinking about, really) how quickly a customer can do what they need to do? Why are we still fixated on page views? In this talk, Dana will focus our attention on what really matters.

Selling Through Social Media

Samantha Cuellar

Hire 14: See the Possibilities of Social Media (HRIA)

Bluewire Media

Paying For It In Local - #stateofsearch 2014

Dana DiTomaso

Story of a tomato

B2BCamp

Rethinking the funnel - DMA 2014

Jeff Perkins

For many years, marketers have used the framework of the "sales funnel". But, in the today's business environment, the traditional sales funnel has become obsolete. Customer journeys are increasingly complex for marketers to understand and vary dramatically by industry, by company, by function and by individual. The traditional funnel is actually more like a cocktail shaker. The customer gets dumped in, swirls around in information for a period of time and then gets poured out. For marketers, this creates both challenges and opportunities that will be discussed during this session.

Reporting: The Best & Worst Part of Your Job

Dana DiTomaso

Industrial analytics: Revolutionizing data for the digital era

Deloitte United States

eCommerce success metrics

Sherif Makhlouf

What's hot

Not All Sessions are Created Equal - #GetUplift

Dana DiTomaso

Dana DiTomaso: How to Make Your Marketing Match Your Reality- Mozcon 2015

Erica Lewis

Simply SaaS Forum - Marketing - Jeff Perkins - September 2018

Jacey Lucus

Small Budget. BIG Marketing. | Simply SaaS Forum - Sept 2018

Jeff Perkins

Understanding Web Analytics - Local University Edmonton

Dana DiTomaso

Building a Reporting Framework for your SaaS Company

Dana DiTomaso

Account Based Marketing

Vala Afshar

Are you a one night stand marketer

Sangram Vajre

Reporting: Be Better

Dana DiTomaso

Metro bgLuis Stoean

Tartissime.1

Luis Stoean

Legal Marketing: New Year, New You. Marketing Yourself Through Social Media.

Meranda Vieyra

Minitarts ubb.2.a

Luis Stoean

Focused Reporting: Fewer Reports that Do More

Dana DiTomaso

Selling Through Social Media

Samantha Cuellar

Hire 14: See the Possibilities of Social Media (HRIA)

Bluewire Media

Paying For It In Local - #stateofsearch 2014

Dana DiTomaso

Story of a tomato

B2BCamp

Rethinking the funnel - DMA 2014

Jeff Perkins

Reporting: The Best & Worst Part of Your Job

Dana DiTomaso

What's hot (20)

Not All Sessions are Created Equal - #GetUplift

Dana DiTomaso: How to Make Your Marketing Match Your Reality- Mozcon 2015

Simply SaaS Forum - Marketing - Jeff Perkins - September 2018

Small Budget. BIG Marketing. | Simply SaaS Forum - Sept 2018

Understanding Web Analytics - Local University Edmonton

Building a Reporting Framework for your SaaS Company

Account Based Marketing

Are you a one night stand marketer

Reporting: Be Better

Metro bg

Tartissime.1

Legal Marketing: New Year, New You. Marketing Yourself Through Social Media.

Minitarts ubb.2.a

Focused Reporting: Fewer Reports that Do More

Selling Through Social Media

Hire 14: See the Possibilities of Social Media (HRIA)

Paying For It In Local - #stateofsearch 2014

Story of a tomato

Rethinking the funnel - DMA 2014

Reporting: The Best & Worst Part of Your Job

Viewers also liked

Industrial analytics: Revolutionizing data for the digital era

Deloitte United States

eCommerce success metrics

Sherif Makhlouf

Advanced Social Analytics - #iMEDIA2016

Dana DiTomaso

Introduction to Google Analytics

Dana DiTomaso

Your Local Business Primer

Dana DiTomaso

โต้วาที

Add Jj

Sgin2013 scrum accomplished-tcl-scrumjourney-fakhruddinbandukwalaIndia Scrum Enthusiasts Community

5 real estate investing lessons

Durise

Archant 2016

Lauren Gouin

John Madayese- 2015 National Call for PaperJohn Oluwashola Madayese

Careers in Management FieldJohn Oluwashola Madayese

Los errores más comunes de los programadores novatos

Avanet

การฟัง

Kwanyukol Suebpong

สิ่งที่ได้เรียนมาจาก on spot coaching หรือการเป็น coach ที่ดีต้องทำอย่างไร 1 ใน skill ที่สำคัญคือการฟัง มีคนเคยพูดคำนึงว่า "มอง แต่ไม่เห็น ฟัง แต่ไม่ได้ยิน" บางครั้งในชีวิตประจำวัน เราก็ ทำตัวแบบนั้นกันอย่างไม่รุ้ตัว article นี้น่าจะเป็นประโยชน์ในการใช้พัฒนา skill ส่วนนี้ของเราๆ

Instrumentación en Laboratorio Clínico (ADI - UNEFM)

Rigoberto José Meléndez Cuauro

Viewers also liked (14)

Industrial analytics: Revolutionizing data for the digital era

eCommerce success metrics

Advanced Social Analytics - #iMEDIA2016

Introduction to Google Analytics

Your Local Business Primer

โต้วาที

Sgin2013 scrum accomplished-tcl-scrumjourney-fakhruddinbandukwala

5 real estate investing lessons

Archant 2016

John Madayese- 2015 National Call for Paper

Careers in Management Field

Los errores más comunes de los programadores novatos

การฟัง

Instrumentación en Laboratorio Clínico (ADI - UNEFM)

Similar to Brand-Infused PPC For Better Results (#CTAConf 2015)

SearchLove Boston 2015 | Dana DiTomaso, 'Your Brand in 95 Characters'

Distilled

SearchLove San Diego 2018 | Dana DiTomaso | From Organization-Centric to Cust...

Distilled

Customers don't look to brands for great marketing experiences — they focus on their own personal needs. Sounds simple, right? But as marketers, we're often too focused on our expectations of what our brand is that we fail to see things from our customers' point of view. Whether you are an agency or part of an in-house marketing team, join Dana as she walks you through how to understand customer needs, so that your brand serves your customers instead of vice-versa.

Social Media: People First, "Rules" Second (#MozCon 2016)

Dana DiTomaso

You can follow all the “rules” about perfect post length, perfect time to post, perfect image size, and everything else and still not see any financial impact from social media. Dana doesn't think social media should always revolve around community building and group hugs. When you show the right people what they want to see, when they want to see it, you'll start attributing revenue increases to social media efforts.

SearchLove San Diego 2019 - Dana DiTomaso - Understanding Your Local Search P...

Distilled

We're in a catch-22 of mobile search — lots more people are using mobile search, particularly in local, but less and less of those people are actually tapping on search results and visiting your website. Local has long been a testing ground for no click searches but it's getting harder to build an action plan and track success. In this talk, Dana will review tools you can use to monitor local results (even on a block by block basis!) and provide tips for improving your local presence in both organic and paid results.

Dana Ditomaso - “Yes, You Can Make Brand Strategy Happen”

Confluence Conference

Understanding Your Local Search Presence

Dana DiTomaso

The #Futureof Disruptive Content Marketing

Geoffrey Colon

Optimize for Engagement: Future-Proof Your Local Search Rankings

Dana DiTomaso

It’s getting harder and harder to rank in local search results – more businesses than ever have basic citations covered, no one is handing out free links, and social media is just downright noisy. What’s a business to do?Dana will show how to build a marketing strategy by planning your tactics around that signal, and how to show Google that you’re a thriving business that deserves those great rankings. Presented at Engage PDX, March 9 2017.

What? How? Why? Building Query Personas to Power Your Content Strategy

Grant Simmons

Standing Out to Get in the Door (Jen Dalton)

UXPA International

Join BrandMirror's Jen Dalton as she shares key insights to help you clearly define your value and separate you from your peers. If you do not define your own brand, then others will define your brand for you. Companies like to work with people that have a great reputation and a great promise of value. Be credible in your space - discover, design, and differentiate yourself. Make it easy for someone to find you and want to do work with you. Selling yourself is challenging, this session will help you learn how to stand out, how to present yourself and present your work. The majority of the session will focus on: How to assess your current brand (in person and digitally) Understanding what your strategy is and where you want to be with your brand How to monitor and manage your brand moving forward for impact.

Reporting: The Best & Worst Part of Your Job - Dana DiTomaso (MnSummit 2019)

MnSearch, The Minnesota Search Engine Marketing Association

SEO for Content: Better Together #AMAVESEO

Aleyda Solís

Energy #Digital Summit - #Branding in #Oil and #Gas Industry

Edelman

Deven Nongbri, VP at Edelman: Today’s marketing environment is increasingly crowded, noisy and commoditized in the oil and gas space. Marketing professionals in the industry will need to tighten up their branding efforts to win preference, purchase and premium pricing to stay competitive. A recent study by the Executive Board found that customers with strong brand connections have higher rates of consideration, purchase and willingness to pay a premium than customers with low brand connection. How does an organization achieve brand connections? As you’ll hear from our talented panelists, branding is not simply something you can check off the list – it’s a living, breathing part of your organization and should be invested in wisely to make those strong connections. Quick show of hands here: how many of you have brand management as part of your title? How about as part of your work duties? Do we have any brand police here? We’ve gathered a wonderful panel this morning – Rana Daley of Chevron will cover off on a general overview of branding and how it should work to build the business; Grant Chambers of Workhorse Digital will share some tips, tricks and strategies on how small and medium sized companies can build and grow their brands without multi-million dollar budgets; Hilary Cooper of Croft Production will explain the the importance of the internal audience and how to approach this key group and Alexander Haldemann of MetaDesign will explore the future of branding and where organizations can go next in how they connect with their vast numbers of audiences.

Aleyda Solís en The Inbounder

We Are Marketing

Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounder

Aleyda Solís

Dana Ditomaso: Choosing Metrics That Matter

DFWSEM

Grant Simmons - What? How? Why? Building Query Personas to Power Your Conten...

Autumn Quarantotto

Beyond Keywords: How To Create Content That Matches Your Buyer’s Journey

Matthew Kay

SEO has changed. It’s no longer about specific keywords and phrases - it’s about topics. That means the old way of conducting keyword research is broken. How can agencies and marketing teams adapt? By evolving their keyword research to be more tailored to topics, and breaking those topics down into the stages of the buyer's journey. This deck, presented at Digitalzone 2018 in Istanbul, will give you the process you need to take your keyword research to the next level and most importantly, increase relevant traffic to your organisation’s website.

Conversational Marketing Examples

Demandbase

How Content Promotion Changed Digital Marketing

Semrush

Let’s face it: the Internet is becoming a pretty noisy place and building an audience from scratch can take a very long time today. Getting content cited and covered by prudent media outlets with massive built-in audiences can break through the noise, get your content seen and drive meaningful returns, quickly. Chad Pollitt reveals the results of how converging owned, paid and earned media can drive millions of media impressions while drastically improving brand awareness, conversions and traffic, and ROI in the quarter the campaign is launched. In this SEMrush guest webinar (that originally aired on December 9, 2014), you'll learn: Why most content marketing campaigns are ineffective How to succeed with content promotion Which tools and channels are available to help facilitate success How to budget for content promotion

Similar to Brand-Infused PPC For Better Results (#CTAConf 2015) (20)

SearchLove Boston 2015 | Dana DiTomaso, 'Your Brand in 95 Characters'

SearchLove San Diego 2018 | Dana DiTomaso | From Organization-Centric to Cust...

Social Media: People First, "Rules" Second (#MozCon 2016)

SearchLove San Diego 2019 - Dana DiTomaso - Understanding Your Local Search P...

Dana Ditomaso - “Yes, You Can Make Brand Strategy Happen”

Understanding Your Local Search Presence

The #Futureof Disruptive Content Marketing

Optimize for Engagement: Future-Proof Your Local Search Rankings

What? How? Why? Building Query Personas to Power Your Content Strategy

Standing Out to Get in the Door (Jen Dalton)

Reporting: The Best & Worst Part of Your Job - Dana DiTomaso (MnSummit 2019)

SEO for Content: Better Together #AMAVESEO

Energy #Digital Summit - #Branding in #Oil and #Gas Industry

Aleyda Solís en The Inbounder

Competitive SEO Analysis: How to Identify Opportunities to Win #TheInbounder

Dana Ditomaso: Choosing Metrics That Matter

Grant Simmons - What? How? Why? Building Query Personas to Power Your Conten...

Beyond Keywords: How To Create Content That Matches Your Buyer’s Journey

Conversational Marketing Examples

How Content Promotion Changed Digital Marketing

More from Dana DiTomaso

Turbocharging Google Analytics

Dana DiTomaso

Presented at UnGagged Los Angeles, November 7 2019 Google Analytics 360 is great – if you can afford it. But what if you’re in that awkward phase where you’re a growing business who is starting to bump up on the limits of what you can do with the free version, but not yet large enough to cough up the cash for 360? In this session, Dana will cover a plan on getting more out of Google Analytics without resorting to expensive add-ons.

Insights, Not Data: Automated Reporting That Works

Dana DiTomaso

Spending hours downloading CSV files and taking screenshots every time you pull together a report? How can you possibly have time left to come up with insights that your clients and bosses want to see? The answer is that you probably don’t. In this talk, you’ll learn how to make automated reports that don’t suck – freeing you up to spend your time on insights, not data collection. Presented at BrightonSEO, September 13 2019

Improved Reporting & Analytics Within Google Tools

Dana DiTomaso

customTask: Your New Google Analytics BFF

Dana DiTomaso

If you’re an advanced Google Analytics and Google Tag Manager user, you might be familiar with the Measurement Protocol and how it works. But are you using it to it’s fullest potential? Introducing customTask, one of the most powerful ways to customize and control your Google Analytics implementation. In this talk you’ll learn the basics of how customTask works, along with implementation ideas and tips to get you started. Presented at BrightonSEO, April 2019

More Signal, Less Noise: How to Dial in Your Customer Experience

Dana DiTomaso

We have all the data in the world. Analytics! Reviews! Surveys! Heatmaps! Now… what the heck are we going to do with it? Information overload in marketing is a real problem, and you need to figure out where best to spend your limited resources. In this presentation, Dana will walk you through building a customer experience framework for your organization, including how to tie together separate data points into a cohesive picture of your customers. You’ll learn how to reduce the background noise and build a plan on how to improve customer experience. Presented at Engage PDX, March 8 2019

PPC Reports That Matter #CTAConf 2017

Dana DiTomaso

Reporting shouldn't start and end at an automated email, sent once a month. You need to build better reports, ones that illustrate how your PPC campaigns are performing but also where they're lagging, and what you can do to improve them. In PPC, every penny matters, so why not maximize that spend with reports that matter? Presented at CTA Conference, June 27 2017. Accompanying document can be found at kickpoint.ca/ctaconf2017

Fast But Still Furious: Why Speed Isn't Enough

Dana DiTomaso

Making Sense of Analytics

Dana DiTomaso

Your Marketing Team is Larger Than You Think - MozCon Local 2016

Dana DiTomaso

More from Dana DiTomaso (9)

Turbocharging Google Analytics

Insights, Not Data: Automated Reporting That Works

Improved Reporting & Analytics Within Google Tools

customTask: Your New Google Analytics BFF

More Signal, Less Noise: How to Dial in Your Customer Experience

PPC Reports That Matter #CTAConf 2017

Fast But Still Furious: Why Speed Isn't Enough

Making Sense of Analytics

Your Marketing Team is Larger Than You Think - MozCon Local 2016

Recently uploaded

Digital Strategy Master Class - Andrew Rupert

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

First Things First: Building and Effective Marketing Strategy Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success. Key Takeaways: -Recognize the critical role of strategy in marketing -Learn our approach for building an actionable, effective marketing strategy -Receive templates and guides for developing a marketing strategy

Digital Marketing Trends - Experts Insights on How

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Generative AI - Unleash Creative Opportunity - Peter Weltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives. Key Takeaways: Understand how search engines work Be able to find out where your users search Know what is required for each discipline of SEO Feel confident creating an SEO Plan Confidently measure SEO performance

[Google March 2024 Update] How To Thrive: Content, Link Building & SEO

Search Engine Journal

March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results. How did your website fare? Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape. You’ll learn: - How to create content that is valuable to users (not just search engines) using E-E-A-T. - How to build links that can boost rankings and withstand algorithm updates. - Best practices for content creation and link building so you can thrive during algorithm updates. With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility. Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies. Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success. Check out this webinar and unlock the secrets to thriving in the new Google era.

Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf

offisadizayn

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear. Key Takeaways: Understand Why Personal Stories Connect Better How To Remember Forgotten Stories How To Use Customer Experiences As Stories For Your Brand

Mastering Dynamic Web Designing A Comprehensive Guide.pdf

Ibrandizer

What is digital marketing And why is it used?

125albina

Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/

Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...

Martal Group

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

QuickBooks Sync Manager Repair Tool- What You Need to Know

markmargaret23

Top digital marketing institutein noida

aditisingh6607

Grow Your Business Online: Introduction to Digital Marketing

Digital Discovery Institute

In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business. website = https://digitaldiscovery.institute/ address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308

Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows. Key Takeaways: >> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation. >> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business. >> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas. >> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.

Playlist and Paint Event with Sony Music U

SemajahParker

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...

Demandbase

The Good the Bad and The Ugly of Marketing Measurement

NapierPR

We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired. We cover: -Meaningless marketing metrics -The difference between attribution and incrementality -The importance of the customer journey -Why you should care about prospects that are in market -Measuring the unmeasurable

How to Use AI to Write a High-Quality Article that Ranks

minatamang0021

In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines. Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.