Dana DiTomaso: How to Make Your Marketing Match Your Reality- Mozcon 2015

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Too often, the tone and promises of marketing don't match those of the business itself. Dana will help you bring your brand identity together, both in-store and online.

#mozcon @danaditomaso#mozcon @danaditomaso
Let’s fix it.

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It’s more than marketing.

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Humans like consistency.

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Good marketing feels right.

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Let’s get started.

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become healthier, leaner,
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Start with your core values.

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Imagine your company
as a person.

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Step 1:
Why did it fail before?

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Now:
Get the C-level on board.

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Step 3:
Define voice & tone.

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Now:
Get HR on board.

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Keep it simple.

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Now:
Get international on board.

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How to sell it?

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Show the dream.

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Now:
Get service on board.

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Go beyond a document.

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Always be coaching.

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Drive forward with purpose.

You can follow all the “rules” about perfect post length, perfect time to post, perfect image size, and everything else and still not see any financial impact from social media. Dana doesn't think social media should always revolve around community building and group hugs. When you show the right people what they want to see, when they want to see it, you'll start attributing revenue increases to social media efforts.

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Dana DiTomaso: How to Make Your Marketing Match Your Reality- Mozcon 2015

1. #mozcon @danaditomaso

2. #mozcon @danaditomaso

3. #mozcon @danaditomaso#mozcon @danaditomaso Your brand is broken.

4. #mozcon @danaditomaso#mozcon @danaditomaso Let’s fix it.

5. #mozcon @danaditomaso Your brand is your promise.

6. #mozcon @danaditomaso It’s more than marketing.

7. #mozcon @danaditomaso

8. #mozcon @danaditomaso

9. #mozcon @danaditomaso

10. #mozcon @danaditomaso Humans like consistency.

11. #mozcon @danaditomaso

12. #mozcon @danaditomaso#mozcon @danaditomaso Good marketing feels right.

13. #mozcon @danaditomaso This is why we need brand strategy.

14. #mozcon @danaditomaso And why digital marketers should lead brand strategy.

15. #mozcon @danaditomaso#mozcon @danaditomaso Brand strategy is the future of marketing.

16. #mozcon @danaditomaso#mozcon @danaditomaso Let’s get started.

17. #mozcon @danaditomaso

18. #mozcon @danaditomaso We're leading the protein revolution with a new and innovative range of 100% pure, GMO free supplements to help you become healthier, leaner, fitter and stronger.

19. #mozcon @danaditomaso Our vision is of a world where beauty is a source of confidence, and not anxiety. So, we are on a mission to help the next generation of women develop a positive relationship with the way they look - helping them raise their self-esteem and realize their full potential.

20. #mozcon @danaditomaso become healthier, leaner, fitter and stronger helping them raise their self-esteem and realize their full potential

21. #mozcon @danaditomaso Start with your core values.

22. #mozcon @danaditomaso#mozcon @danaditomaso Imagine your company as a person.

23. #mozcon @danaditomaso

24. #mozcon @danaditomaso#mozcon @danaditomaso Build the brand strategy.

25. #mozcon @danaditomaso Step 1: Why did it fail before?

26. #mozcon @danaditomaso Now: Get the C-level on board.

27. #mozcon @danaditomaso Step 2: The brand is / is not

28. #mozcon @danaditomaso Currently the brand is: romantic and airy. In the near future, the brand may be: elegant and elite. The brand is not: cheap or tacky.

29. #mozcon @danaditomaso Step 3: Define voice & tone.

30. #mozcon @danaditomaso#mozcon @danaditomaso Brand strategy > voice.

31. #mozcon @danaditomaso

32. #mozcon @danaditomaso Now: Get HR on board.

33. #mozcon @danaditomaso#mozcon @danaditomaso Keep it simple.

34. #mozcon @danaditomaso Ich liebe es!

35. #mozcon @danaditomaso Now: Get international on board.

36. #mozcon @danaditomaso#mozcon @danaditomaso How to sell it?

37. #mozcon @danaditomaso#mozcon @danaditomaso Show the dream.

38. #mozcon @danaditomaso

39. #mozcon @danaditomaso

40. #mozcon @danaditomaso