Marketzone is a suite of customer-centric database solutions that provides business intelligence and powerful customer engagement tools. It integrates data from online and offline sources to create a truly customer-centric view. Marketzone offers reporting, campaign management, and data-driven strategy tools to help marketers develop and execute effective marketing strategies. It helps marketers gain insights to optimize campaigns, increase marketing relevance, and improve returns on investment.

1. marketzone

2. 1.877.937.6245 | sales@yesdatatechnology.com | www.yesdatatechnology.com
Marketers today live in a fast-paced world of the always-connected customer and cannot
afford to waste dollars on campaigns that may or may not be working across a complex,
multichannel marketing ecosystem.
What do marketers need to meet these challenges?
Marketzone®
Marketzone, our suite of customer-centric database solutions, puts business intelligence and
powerful customer engagement tools at the fingertips of busy and challenged marketers.
Marketzone integrates data from every available online and offline source to create a truly
customer-centric view of the customer.
Ideal for mid-size and enterprise clients seeking a hosted database platform, Marketzone offers
web-based business intelligence, reporting and campaign management tools that empower
marketers to develop, refine and execute sales and marketing strategies that address the up-to-
the-minute needs of their customer.
...and cannot afford to waste dollars on
campaigns that may or may
not be working.
Marketers today live in the world of the
always-connected customer

3. 1.877.937.6245 | sales@yesdatatechnology.com | www.yesdatatechnology.com
Custom-built based on the client’s requirements, Marketzone helps B2B and B2C marketers
gain the insight they need to optimize retention and acquisition campaigns. By uncovering
relationships, patterns and trends within their database, marketers are able to increase the
relevance of their marketing messages, improve marketing engagement and boost their ROI.
The real-time intuitive nature of our applications lets you ask questions and get answers
quickly – then take action. Robust campaign management tools allow you to integrate multi-
touch campaigns quickly and effortlessly, measure the results, and improve effectiveness.
File prep, staging, ETL
Data hygiene
File output treatment
File extraction and scoring
Summarization, flagging,
and aggregation
Demographic Lifestyle
Filmagraphic Data Append
Analytics
Dashboard
Business
Intelligence
ODS
Operational
Data Store
ETL
Extract
Transform Load
Data Driven Strategy & Insights
CustomersCampaign
Management
Email
Social API
Facebook / Twitter
Electronic File
Transfer
Product data
Product Data
Response data
Web Service
Transactional data
Yesmail
Social
Mobile
Direct Mail
In-Store
Campaign
Management
Does this need changes?

4. 1.877.937.6245 | sales@yesdatatechnology.com | www.yesdatatechnology.com
What’s in it for marketers?
A) Improved Marketing ROI
Marketers are able to reduce marketing waste and maximize customer profitability through
more effective retention and cross-sell / up-sell programs that optimize the overall marketing
mix across channels and media.
B) Improved Targeting
By providing marketers with hands-on access to a complete and accurate data set, Marketzone
enables marketers to design campaigns that drive success through advanced targeting and
real-time messaging.
C) Empowered Asset Management
Our services help clients manage their most important asset – customer and prospect data. By
providing best-in-class data management services along with compiled data, we create more
accurate and robust customer and prospect universes.
D) Higher Customer Retention and Prospect Activation
Our technology enables marketers to better manage their most valuable customers and
prospects and define specific communication strategies that engender loyal advocates.
E) Increased Customer Profitability and Prospect Conversions
Marketers can identify and invest with confidence in their most profitable customers and
prospects throughout the customer lifecycle.
F) A Hosted Worry-Free Solution
With technology changing rapidly, it is difficult to keep up with business intelligence. Our
focus and expertise keeps you on the cutting edge of database marketing developments.
G) Increased Speed to Market
Our vast experience means we deploy our solutions swiftly and efficiently, virtually
eliminating the learning curve of a year or more that an in-house solution imposes.
A B C D GE F

5. 1.877.937.6245 | sales@yesdatatechnology.com | www.yesdatatechnology.com
Key Advantages
Focus on Your Business, Not Your Database
Let us do what we do best. Yes Data and Technology Services is a leader in providing state-
of-the-art, hosted marketing database solutions. We do it day-in and day-out. It is at the
core of our business. We are dedicated to consistently delivering the proven technology and
functionality that today’s marketing professionals demand. Clients rely on the experience
and tenure of our professionals to provide support and maintain the on-demand business
intelligence solutions they need. Save resources, time and money by putting our marketing
database solutions to work for you.
CRM
Drive
Revenue
Identify growth
opportunities
Enhance
Confidence
Make wise
investment
decisions
Maximize
Efficiency
Analytics to
enhance profit

6. 1.877.937.6245 | sales@yesdatatechnology.com | www.yesdatatechnology.com
Key Advantages
Scalable Marketing Platforms
Our Marketzone customer engagement platforms provide industry leading campaign
management software within a data-driven environment. Our solutions are efficient,
customizable tools delivering powerful insights about your marketing campaigns.
Marketzone Black: Our robust enterprise-level marketing
database platform for sophisticated marketers extends the
traditional marketing database solution with advanced
capabilities that enhance a marketer’s ability to leverage
information within their own marketing database in real-time
and inform business decisions.
Marketzone Platinum: Enables sophisticated marketers to
manage high volumes of data and shift between customer
analytics, business intelligence, and cross-channel campaign
management. This integrated marketing platform is designed
to accommodate specific business needs, enabling execution in
minutes instead of hours or days.
Marketzone Gold: Delivers a one-stop solution for analytical
reports, targeted customer and prospect campaigns, acquisition
email campaigns, all enhanced with powerful Infogroup
consumer and business data. Marketzone Gold allows you to
customize up to 100 fields based on your business needs.
No matter which platform is best suited to your business, we offer the support to optimize your
technology investment. Through the entire marketing process, our seasoned team of experts
will help you with planning, production, campaign design, execution, measurement, and
analysis.
Infogroup Data Assets
Access to additional Infogroup assets including analytics, business intelligence, consumer and
business data, data processing services, API solutions, and Yesmail our email service provider.
BLACK
PLATINUM
GOLD

7. 1.877.937.6245 | sales@yesdatatechnology.com | www.yesdatatechnology.com
Value Added Agency Services
We offer Agency Services to help ensure delivery of marketing relevance that customers
demand at the scale that our clients require.
• Analytics and Marketing Insights: Diagnose issues and measure performance to
determine pockets of opportunity and define actionable segments to target.
• Communications and Customer Experience Strategies: Leverage our insight to define
marketing programs and roadmaps to be deployed on the Marketzone platform.
• Creative: Design the creative approaches and elements to bring relevant customer
communications to life across touch points.
• Measurement and Attribution: Monitor, measure and refine experiences and creative
to maximize the value of the communications.
About the Marketzone Product Suite
Marketzone customer engagement platforms provide industry leading campaign
management software within a data-driven environment. The solutions are efficient,
scalable and customizable, with tools that will deliver powerful insights about your
marketing campaigns.
With access to one of the largest and most preeminent data compilers, Infogroup,
Marketzone can provide marketers with a truly unmatched solution. Our compiled data
can provide additional insight in helping you market in a one-to-one fashion with your
customer, giving you a great advantage when creating messages that will resonate.

8. About Yes Data and Technology Services
Yes Data and Technology Services brings together comprehensive data assets,
data management and database marketing platforms to provide marketers
with the insight and tools needed to deploy marketing campaigns effortlessly.
Our Marketzone™ and YesZone platforms allows our clients to speak across
all marketing channels and increases the efficiency, productivity, and
effectiveness of their multichannel marketing campaigns and operations.
1.877.937.6245 | sales@yesdatatechnology.com | www.yesdatatechnology.com