Yellow Slice is a design studio in Mumbai, India. We specialise in Branding, UI (User Interface) , UX (User Experience), User Research & Usability Testing.

1. Trend. Strategy. Design

2. Yellow Slice Profile 2015
01
ABOUT US
Right from market trends and cutting designs,
Yellowslice slices out the freshest from it. Our
expertise lies in the analysis, methodology and
strategy for brands.
Fresh is the new thing and yellow
is the colour. We’ll paint the town
with knowledge by creating
designs to make a smarter
environment. We are just a few
designers, developers and suits
working together to make brands
that leave a mark in consumer’s
heart. Although our approach is
different, but unique it gives us the
extra edge to provide you with
simple and effective solutions.

3. 02
THE
APPROACH
Brief
Brains
TM
B
R
I
N
S
A
Research
Analysis
Ideas
Narrow
Solution
In this time and age, distinction is
something we all look for. And to
be adaptable requires knowledge
about current trends and market
behaviours. Our culture and ethics
leans desperately towards
achieving so. We enjoy working
outside our habits and learn from
our experience to give you the
freshest out of the lot.
Yellow Slice Profile 2015

4. SERVICES
OUR
04
Brands that speak out well have
most certainly done their
homework. Our expertise lies in
the strategy and planning of a
brand. We drill deep into a
brand with research and analysis
to give results that match the
trend.
Its brands that we create not
designs. Our style and forms are
passionately driven, always
leaving a mark in consumer
minds. We are inspired by
innovation and creativity of all
kinds to give impressionable
branding solutions.
Online media requires to be
functionally interactive and visually
experiential. Our process strives
towards making memorable visits
for online users. With updated
knowledge about online
technologies our solutions are
always a step ahead of trend.
Yellow Slice Profile 2015

5. 01
ENVIRONMENT
CULTURE &
04
Our taste for creativity is never fulfilled. To attain
singularity today, we strive hard to become better
than yesterday. It’s not just design services, we give
solutions that work and adapt to make a stronger
brand. We are driven by achievements and lead to
do more each day.
Yellow Slice Profile 2015

6. Yellow Slice Profile 2015

7. Yellow Slice Profile 2015

8. 08
The brief was to create a football revolution in India. The
challenge was to bring back football in India, although the fans
were all scattered, there was no events in football that could
bring them together.
The brand needed to be bold, revolutionary and aggressive. It
had to strongly show the uprising of football in India.
The identity was inspired from a single drop of water hitting
any surface, which creates an uprising. The four organic arms
denote aggression, uprising, freedom and spirited. The entire
event was branded with a dark background to denote a start
of a storm. The type,
illustrations and colours
brought get joy and recall
for the entire event. The
event was held in India
and 50,000 fans showed
up for the event with
stars like Luis Figo and
Baichung Bhutia.
Yellow Slice Profile 2015

9. 08
Yellow Slice Profile 2015

10. 14
Our culture and ethics leans desperately
towards achieving so. We enjoy working
outside our habits and learn from our
experience to give you the freshest out.
Agricity is brand that sells farming
lands to consumers directly. It
offers an investment opportunities
for all the seekers.
The brand was leveraged by
inspiring colours with a impacting
website that attracts visitors
everyday.
Yellow Slice Profile 2015

11. 15
www.agricity.in
Yellow Slice Profile 2015

12. 16
www.agricity.in
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Yellow Slice Profile 2015

13. 09
Pure Mart promises to delivery organic food across
India and targets mainly women and housewives.
The challenge was create a brand that would show
fresh and be Indian in culture.
The new Brand Identity was intuitive and colourful
coming strongly from fresh and Indian heritage. The
ornaments created around as a branding element was
inspired from Indian origins and created a right
distinction between others. The hand written type
suggested hand-made and created a great impact on
user. The brand now caters to 400 customers over
across India and is growing everyday.
Yellow Slice Profile 2015

14. 15
Reve is a clothing brand for kids
which brings a wide and exquisite
range of clothing for them. The name
'Reve' comes from french word
Dreams. The identity brings the
creative aspect of kids using
colours.
Yellow Slice Profile 2015

15. 15
Yellow Slice Profile 2015

16. Micromax wanted to revive the
smartphones experience by
providing an inbuilt app center for its
entire consumer base. The App data
was provided by the third party and
required a skin to blend in with the
Brand mood.
The App can be downloaded only
on a Micromax Smartphone from the
Google Playstore. It would be
pre-installed for all new purchases
made. The sole idea was to
enhance the brand position and
create value in consumer minds.
Post launch the app was
downloaded by over 10,000 user on
the 3rd day itself. The experience
and data provide on the app was
appreciated by Micromax
consumers. It enabled thousand
consumers to witness the app world
in a whole new way. The navigation
was simple and intuitive and took
very less time to get accustomed to.
Yellow Slice Profile 2015

17. Yellow Slice Profile 2015

18. On the occasion of ‘World Cat Day’
Groupon Inc. wished to give its cat
owning customers a special treat.
Each customer who donated a
certain amount to the cat foundation
was eligible to avail this offer.
The portal that was built was
colourful and fun. It was a single
page, which allowed a user to move
ahead based on the criteria he/she
filled a cute avatar, was generated
with a link to avail discounts for cat
deals. To solve the infinite species of
cats we designed the cats based on
the fur and kept a common body
structure, this help every user to
visualize their cats more effectively.
At the end of the 3 day campaign
we had over 200K
visitors from 3 countries.
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Yellow Slice Profile 2015

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Yellow Slice Profile 2015

20. The brand Identity for Pay1 is smart and in motion. The
triangle replacing the letter A is deliberately chosen to
create uniqueness. The dots show connection and bridging
users. The shapes evolve in animation and denotes how
simple shapes can evolve into more.
Old Logo
add to life.
Yellow Slice Profile 2015

21. Yellow Slice Profile 2015

22. 05
This is India’s first ever-online web app which allows users to
track, manage and maintain their finance. The app is quite a
shift in the trend for the Indian audience and has a risk of
use due to trust and security.
The brand needed to be warm and welcoming at the same
time it leverage itself by associations.
The new brand identity is fresh with a minty and bright green
signifying money and freshness. The arrows denote a
greater return and growth. The mascot is designed to keep
in mind a typical Indian Insurance Broker. The look is iconic
and not yet captured. This gave a boost in trust due to the
human resemblance and recall value. The brand is currently
developing its mobile app for android and ios.
Yellow Slice Profile 2015

23. 5nance Website
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Yellow Slice Profile 2015

24. 5nance Website
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Yellow Slice Profile 2015

25. 04
CLIENTS
OUR
Yellow Slice Profile 2015

26. 04
Indian Angel Network
Finalist Certificate 29x20cm
Congratulatio
You are going to the Finals!
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CLIENTS
OUR
Yellow Slice Profile 2015

27. 04
Brands that speak out well have
most certainly done their
homework. Our expertise lies in
the strategy and planning of a
brand. We drill deep into a
brand with research and analysis
to give results that match the
trend.
If there is anything you need, just
ask and we will get back!
Write to us at
info@yellowslice.in
Follow us
Or just ring us
+91 9920337702
+91 22 6562731
Skype us
Yellowslice
yellowslicedesign
yellowslice
Yellow Slice Profile 2015