2. On my recent career as an Art Designer in Marketing and Communications, it
sharpened me better beyond my Art Director experiences in Advertising Agencies
and also gained me a lot of knowledge. I have worked with foreigners and
maintained good working relationships with individuals and team from different
cultural backgrounds. I believe that my abilities will be beneficial for your company.
I would be grateful if you could consider my application favorably and grant me an
interview to discuss further about my qualification and let you know my strong
interest to join your company.
http://workwithadi.tumblr.com/
id.linkedin.com/pub/adi-nugroho/48/88/bb1/
A boy that born in Balikpapan
(East Kalimantan - Indonesia)
on Januari 27th,1982 ago.
Love to collects cool toys, sneaker
freaker especially Air Jordan, craving
celuloid film with lomographic camera,
also love to do some manual
ilustration (sketches) and think that
90s is the best era of everything.
+62 8788 294 3598
adinugroho_mail@yahoo.co.id
3. Formal Educations
Informal Education
Facts
2000 - 2005
National Institute of
Technology (ITENAS)
Bandung,
Bachelor of Art -
Visual Communication
Design (DKV)
1999 - 2000
Special Art Workshop: Villa Merah Bandung
(transition of art studies from conventional high school to art collague)
2011 - 1st Winner of GarudaFood Thematic Design Competition
2015 - JobStreet English Language Assessment, score 30/40
1997 - 2000
SMUT Krida
Nusantara Bandung
(Integrated Senior
High School)
Social Science
programe
1994 - 1997
SMPN 1 Balikpapan
(Junior High School)
Skills
Adobe Photoshop
Adobe Illustrator
Adobe Indesign
Hand Drawn / sketch
Photography
Bahasa
English
4. Profesional Experiences
Gran Melia Jakarta Hotel
(July 2012 - present)
as Graphic Designer in
Marketing Communication
division. Took the whole
new experiences in hospitality
service. Developed all the
collaterals and promotion
tools for Food & Beverages,
Room Services, and endlesly
culinary events to get wider
world wide media coverage.
Dentsu Stratt
(May - June 2012)
as Freelance Sr. Art Director.
Created the creative idea of
Sinarmas MSIG life
insurance. To launch the
message of joining two big
company in life insurance,
trough the word “Do The
Right Thing” campaign..
de Eyedea
(January – June 2012)
as Creative Freelancer.
Organized data and of
developed company's profile
of Alfa Midi Utama, Created
some Point Of Sales for 3M,
Designed 2013 company’s
calendar for Vica Mineral
Water, Advanced the brand
image for 4VisionMedia, and
modified slide presentation
for Adira Finance’s team
gathering 2012.
Lukent Communication
(mid – end 2011)
as Sr. Art Director.
Viro Mineral water would
never be the same, the brand
is developed well. From
advertisement, logo making,
event planing, creative-media
placement, digital strategy,
and also animated character
development. We had another
clients such as Dot Bravo
Dessert Shop, HTC phone,
F88 Drinks (official drinks
from Fashion TV).
ADK Indonesia/ Asatsu
(2008 – mid 2011)
as Art Director. Drive the
world of city car and
motorcycle from Suzuki's
to engage youngsters lifestyle,
plugged in to Sanyo's world
of television technology, feel
the rawness power of
Mitsubishi truck and many
other Japanese brand in
consumer goods and beauty
products to enjoy the idea
development.
MACS909 & Welldone
(mid 2006 – mid 2007)
as Art Director. It's an
honour to bring Djarum
Black born as an "attitude
and one-stop imagination"
from scratch. Also taste
some of Telkomsel,
Daihatsu, Nestle, G.E
Money, Daihatsu Spare
Parts, and Sutra Fiesta's
advertisement.
5.
6. f.88 Energy Drink is one of beverage product from
Fashion TV network, it combined lifestyle, fashion,
and luxury party. As an energy drink, f.88 help
people stay energize after party or some lifestyle
activity.
I created the whole concept for the product launch
in Jakarta. Based on luxurious image, print ad
series, merchandise, direct marketing, and also
some gimmicks for party are made to connect the
party lifestyle to emphasize its own brand’s big
name.
7. Suzuki is well known for their practical city car
that suit youngster lifestyle in the city. SWIFT
(standard, GT, GT2 & GT3 version) already has a
prestigious position in speed and playful,
meanwhile KARIMUN ESTILO more to economic
urban yet edgy city car. The communication is to
build strng impression of car characteristic with
young people in the city.
My works are to visualze what all the explaination
and message the car’s character to the audience
and nail the attention in printed media.
8. The famous paper bread is coming to town with
other sweet partner such as froyo, ice cream, and
other delicious meals at DOT BRAVO. This dessert
shop served for the first time in Bandung. Getting
a lot of attention from people who crave a new
kind of meals and excitement, then DOT BRAVO
opening a new shop at Gandaria City Jakarta, they
need launching campaign to make a buzz in this
city. Using the uniqueness of their name, we take
from DOT to replace DO, in Dot you wanna try?
Yes, i did and it was fun doing it.
9. Sutra Condom KAMASUTRA is my favorite
campaign, the target audience could be B to C
class or even lower. The strategy is to give safety
sex solution to some specific place such as
prostitution, bus stop area, dirty market place
and the people sorround it.
I use a simple and personal aproach to the
audience makes this campaign fun to delivered
nicely. Its a bit challanging at the first time
because of the process, but we need to be
in their shoe to know their problem especially
for theese one.
10. VIRO Mineral Water is claimed being healthy and
good for the children and for that reason Viro
tried to make a pont with cte and fun characters
called ViroBoy. ViroBoy become a brand
ambassador itself to deliver the message to kids
and all parents who need a healthy water.
Viro Watertown is one of the strategy that we
developed and had its own life and element,
each element is conected to education about
clean and healthy water.
11. I love collectible toys as much as my team,
GimmiGong! We begin to create toys as a music
merchandise and Mocca helped us to take their
characteristic as collectibles. Together promoting
music and their new album trough tour. We
already proposed to Korean record label who
work together with them. Unfortunetly the idea
doesn’t go far into production, we understand
that the independent label music hardly handle
the budget situation. It kept as a great idea and
ready to offer to another artistry to develop.
12. Gran Melia Jakarta has become my new step in
career. To learn about Marketing and
Communications tools, start from making any
promotions such as flyer, poster, billboard, menu
kit, etc. Even the photo shooting i’ve done by my
self also the food styling. Meanwhile i develop
knowledge about social media (Facebook,
Instagram, Tweeter, and email campaign).
As a graphic designer i handled most of the
art-related items in the hotel, with the guidance
from Melia Hotel International as our
headquarter in Spain.
