The document discusses design principles focused on achieving high effectiveness with minimal burden on users, specifically targeting both shop owners and customers. It emphasizes understanding the needs and behaviors of users in the design process. The overall goal is to create low-cost, efficient solutions, using the airline boarding pass as an example.

1. Designing with a process
BY SUNNY PADIYAR

2. What is design?

3. is that good enough?

4. PSYCHOLOGY IS THE CHEAPEST SOLUTION

5. 1. Achieve >99%
2. No additional burden to shop
owner and the Customer
3. Low cost to implement

6. THE AIRLINE BOARDING PASS

7. Who are you designing for?

8. PEOPLE

9. What will they do?
What should they do?

10. how was your last trip?

11. Lets get cracking!

12. See what they think?

13. now what do you think?

14. your ready