Yammer Social Business Q&A with Michael Brito
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I was interviewed by Maria Ogneva, Head of Community at Yammer. We talked about how the social customer is forcing business to humanize its business operations.
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Yammer Social Business Q&A with Michael Brito
- 1. Webinar Q&A Social Business Q&A with Special Guest Michael Brito With Maria Ogneva, Head of Community, Yammer
- 2. Special Guest - Michael Brito SVP, Social Business Planning, Edelman Digital Promoted to operationalize social inside orgs. “Smart Business, Social Business: A Playbook for Social Media in Your Organization” (July 2011) Worked at Sony, HP, Yahoo! And Intel in marketing, social media and community Founder of SV Tweetup Active in SMC Silicon Valley Business advisor (Izea, MarketingZone, Lonesome George & Co) Early investor in social business hubs OneForty Speaker & guest lecturer (Cal Berkley, UCSF. Stanford, Syracuse, etc)
- 3. What Is A Social Business Anyway?
- 5. Organizational models are formed to include social media
- 6. Organizational silos are torn down between internal teams
- 7. Governance models and social media policies are created
- 8. Social becomes an essential attribute of organizational culture
- 9. Technology Innovation gives customers a voice
- 11. Amplified voice across the social web and beyond
- 12. Google indexing critical conversations about companies
- 13. Social Customers are trusted amongst their peers as influence grows
- 14. Companies and brands join Twitter, Facebook and create corporate blogs
- 15. Engage with the social customer in various channels
- 16. Social Media teams are forming slowly yet dispersed
- 18. Questions? Michael Brito@britopian Maria Ogneva @themaria maria@yammer-inc.com
Editor's Notes
- Michael Brito is a vice president at Edelman Digital and leads the digital team in Silicon Valley. He provides strategic counsel, guidance, and best practices to several of Edelman's top global tech accounts and is responsible for driving new business, growing existing business, mentoring junior staff members and maintaining strong client relationships. Previously, Michael worked for major companies in Silicon Valley including Sony, Hewlett Packard, Yahoo! and Intel, working in various marketing, social media and community management roles. He is the founder of Silicon Valley Tweetup and is actively involved in the Social Media Club, Silicon Valley Chapter. He is a business advisor for the social media marketing company Izea and online resource MarketingZone.com, a business advisor to Lonesome George & Co. and an early investor in social business hub OneForty. He is a frequent speaker at industry conferences as well as a guest lecturer at various universities including Cal Berkeley, the University of San Francisco, Stanford University, Syracuse University, Golden Gate University and Saint Mary's College of California. Michael just finished writing his first social business book, Smart Business, Social Business: A Playbook for Social Media in Your Organizations which is scheduled to be released in late July 2011.
- Question time!