1. Yahoo! Inc. headquartered in Sunnyvale, California.
Presented By –
Manu Singh Baghel
Roll No.- 025
B2B Marketing

2. What is
 The word "yahoo" is an acronym for "Yet Another Hierarchical Officious
Oracle".
“Hierarchical"  database was arranged in layers of subcategories.
“Oracle"  source of truth and wisdom
“Officious“  office workers who would use the Yahoo database
 Roughly 700 million people visit Yahoo websites every month  attracts
"more than half a billion consumers every month in more than 30 languages.
 Yahoo was founded by Jerry Yang
and David Filo in January 1994
and was incorporated on March 1, 1995.
 On July 16, 2012, former Google executive
Marissa Mayer was named as Yahoo CEO
and President, effective July 17, 2012

3. How
emerged .. !!
 Rapidly throughout the 1990s.
Many search engines and Web directories, web portal.
It also made many high-profile acquisitions.
Its stock price skyrocketed during the dot-com bubble, Yahoo stocks closing at an alltime high of $118.75 a share on January 3, 2000. However, after the dot-com
bubble burst, it reached a post-bubble low of $8.11 on September 26, 2001.
In 2000, Yahoo began using Google for search.
Over the next four years, it developed its own search technologies, which it began
using in 2004.
Yahoo began to offer unlimited email storage. It was followed by Google's Gmail in
2007.
The company struggled through 2008, with several large layoffs.

4.  In February 2008, Microsoft Corporation made an unsolicited bid to acquire Yahoo
for US$44.6 billion.
Yahoo formally rejected the bid, claiming that it "substantially undervalues" the
company and was not in the interest of its shareholders.
Carol Bartz replaced Yang as CEO in January 2009.
2011, Yahoo had a market capitalization of US$22.24 billion. . In September 2011,
Carol was removed from her position at Yahoo by the company's chairman Roy
Bostock, and CFO Tim Morse was named as Interim CEO of the company.
In early 2012, after the appointment of Scott Thompson as CEO, rumours began to
spread about looming layoffs.
Chief Product Officer Blake Irving left.
On April 4, 2012, Yahoo announced a cut of 2,000 jobs or about 14 percent of its
14,100 workers. The cut is expected to save around US$375 million annually after the
layoffs are completed at end of 2012.
Thompson reiterated his view that customers should come first at Yahoo and
completely reorganized the company.

5.  May 13, 2012, Yahoo issued a press release  Thompson was no longer with
the company, and would immediately be replaced on an interim basis by Ross
Levisohn. Thompson's total compensation for his 130-day tenure with Yahoo
was at least $7.3 million.
On July 16, 2012, Marissa Mayer was appointed President and CEO of Yahoo,
effective the following day.
On May 19, 2013 the Yahoo board approved a US$1.1 billion purchase of
blogging site Tumblr. The Wall Street Journal stated  "a thriving socialnetworking and communications hub.
On August 2, 2013, Yahoo Inc. announced the acquisition of social Web
browser concern RockMelt.
Data collated by comScore during July 2013 revealed that it was the occasion
was the first time that Yahoo outperformed Google in consumer choice.

6. Diversification and Market Penetration
Storing personal information and tracking usage
 By one measure, on average Yahoo build a profile of 2,500 records per month about
each of its visitors. Yahoo retains search requests for a period of 13 months.
 Yahoo has a 2-petabyte, specially built data warehouse that it uses to analyze the
behaviour of its half-billion Web visitors per month, processing 24 billion daily events 
United States Internal Revenue Service (IRS) database of all United States taxpayers
weighs in at only 150 terabytes
Communication
 Internet communication services such as Yahoo Messenger and Yahoo Mail, including
products such as My Web, Yahoo Personals, Yahoo 360°, Delicious, Flickr, and Yahoo Buzz.
Yahoo Photos was closed on September 20, 2007, in favour of Flickr. On October 16,
2007, Yahoo announced that it would discontinue Yahoo 360°.
Yahoo closed Yahoo Buzz, MyBlogLog, and numerous other products on April 21, 2011.

7. Content
 Yahoo partners with numerous content providers in products such as Yahoo
Sports, Yahoo Finance, Yahoo Music, Yahoo Movies, Yahoo Weather, Yahoo
News, Yahoo Answers and Yahoo Games to provide news and related content.
 Yahoo provides a personalization service, My Yahoo, which enables users to combine
their favourite Yahoo features, content feeds and information onto a single page.
 On March 31, 2008, Yahoo launched Shine, a site tailored for women seeking online
information and advice between the ages of 25 and 54.
Co-branded Internet services
 Yahoo developed partnerships with broadband providers such as AT&T Inc., Verizon
Communications, Rogers Communications and British Telecom, offering a range of free
and premium Yahoo content and services to subscribers.
Mobile Services
 Yahoo Mobile offers services for email, instant messaging, and mobile blogging.
Services for the camera phone include entertainment and ring tones. Yahoo introduced
its Internet search system, called OneSearch, for mobile phones on March 20, 2007. On
October 8, 2010, Yahoo announced Yahoo Messenger.

8. Commerce
 Yahoo offers shopping services such as Yahoo Shopping, Yahoo Autos, Yahoo Real
Estate and Yahoo Travel.
Small business
 Business services such as Yahoo Domain Keys, Yahoo Web Hosting, Yahoo Merchant
Solutions, Yahoo Business Email and Yahoo Store to small business owners and
professionals allowing them to build their own online stores using Yahoo's tools.
Advertising
 Yahoo Search Marketing provides services such as Sponsored Search, Local
Advertising and Product/Travel/Directory Submit that let different businesses
advertise their products and services on the Yahoo network.
 A "beta" version on April 30, 2010, the Yahoo Publisher Network was relaunched as
an advertising tool that allows online publishers to monetize their websites through
the use of site-relevant advertisements.
 Yahoo launched its new Internet advertisement sales system on February 5, 2007,
called Panama. It allows advertisers to bid for search terms to trigger their ads on
search results pages.

9.  In September 2011, Yahoo formed an ad selling strategic partnership with 2 of its top
competitors, AOL and Microsoft. But by 2013 this was found to be underperforming in
market share and revenue, as Microsoft simply skimmed off four percent of the search
market from Yahoo, without growing their combined share.

10. Layoffs and Steps taken Back …
 Geocities was a popular web hosting service founded in 1995 and was one of
the first services to offer web pages to the public. At one point it was the thirdmost-browsed site on the World Wide Web. Yahoo purchased GeoCities in 1999
and ten years later the web host was closed, deleting some seven million web
pages. A great deal of information was lost.
 Yahoo Go, a Java-based phone application with access to most of Yahoo
services, was closed on January 12, 2010.
 Yahoo 360° was a blogging/social networking beta service launched in March
2005 by Yahoo and closed on July 13, 2009.
 Yahoo Mash beta was another social service closed after one year of
operation prior to leaving beta status.
 Yahoo Photos was shut down on September 20, 2007, in favour of
integration with Flickr.

11.  Yahoo Tech was a website that provided product information and setup advice to
users. Yahoo launched the website in May 2006. On March 11, 2010, Yahoo closed down
the service and redirected users to Yahoo's technology news section.
Koprol was acquired by Yahoo a year following its inception and, in 2011, 1.5 million
people were utilizing the website, with users also based in Singapore, the Philippines and
Vietnam. Yahoo officially discontinued Koprol on August 28, 2012, because it did "not
meaningfully drive revenue or engagement".
 Yahoo Mail Classic was announced as to be shut down in April 2013.

12. Criticism
 In 2000, Yahoo was taken to court in France by parties seeking to prevent French
citizens from purchasing memorabilia relating to the Nazi Party.
 In March 2004, Yahoo launched a paid inclusion program whereby commercial
websites were guaranteed listings on the Yahoo search engine. Yahoo discontinued the
program at the end of 2009. Yahoo was criticized for providing ads via the Yahoo ad
network to companies who display them through spyware and adware.
 Yahoo, as well as other search engines, cooperated with the Chinese government
in censoring search results. In April 2005, dissident Shi Tao was sentenced to 10 years in
prison for "providing state secrets to foreign entities“ as a result of being identified by IP
address by Yahoo.
 As a result of media scrutiny relating to Internet child predators and a lack of significant
ad revenues, Yahoo's "user created" chatrooms were closed down in June 2005.
 On May 25, 2006, Yahoo's image search was criticized for bringing up sexually explicit
images even when SafeSearch was active.
 Yahoo is a 40% owner of Alibaba Group, which was a subject of controversy for
allowing the sale of shark-derived products.

14. site:
www.google.com
www.yahoo.com
Employees:
55.K (Oct 2012)
13,600 (October, 2007)
Founded:
September 7, 1998
March 1, 1995
Founders:
Google was co-founded by Larry Page It was founded by Stanford University graduate
and Sergey Brin while they were doing students Jerry Yang and David Filo in January of
their Ph D at Stanford University.
1994
CEO:
Larry Page
Marissa Mayer
Products:
Google AdWords, Google Search
engine, Youtube video service, Google
forum, Gmail, Orkut, Google earth,
Google labs etc. Google maps, Picasa,
Google books, Google Scholar, Google
Docs,Google Chrome, and
Chromebook
Yahoo! mail, Yahoo! directory, Yahoo! answers,
Yahoo! search, Yahoo! messenger, Yahoo! 360°,
Yahoo! sports, Yahoo! finance, Flickr, Yahoo!
Cricket, Yahoo! News Yahoo! maps, Yahoo!
shopping; images, weather, yahoo dating, yahoo
horoscopes,
Mail:
Yes (Limited Storage but increased
every day)
Yes (unlimited storage)
Headquarters: Mountain view, California, USA
Instant
messaging:
Yes: Hangouts (Formerly Talk)
701 First Avenue, Sunnyvale, California, USA
Yes

15. Book search:
Yes
No
Slogan:
Don`t be evil
“Do you Yahoo?”
About:
Google is an American public
corporation, which is specialize in
search engine, and today it is world’s
no. 1 search engine.
Yahoo is an American public corporation and the
internet service provider for news, emails, yahoo
directory, search engine etc
Desktop
search:
Yes
No
Listed on:
August 19, 2004
April 12, 1996
URL:
http://www.google.com
htpp://www.yahoo.com
Subsidiaries:
Applied Semantics Inc, Grand Central Fysix Corporation, Kelkoo S.A., Yahoo Europe
Communications Inc, Postini Inc. etc
Limited etc.
Search Engine No. 1 in US (with market share of
58.5% in Oct’07 as per comScore
Ranking:
research)
No. 2 in US (with market share of 23% in Oct’07 as
per comScore research)
User
generated
video:
Yes (Google Video and YouTube)
Yes
Personals:
No
Yes
Job site:
No
Yes (HotJobs)
Download:
Yes
No