Marketing of Yahoo! Inc Focusing in Company's Objectives , Plans , Purposes , Goals , SWOT & its Marketing Mix

1. Presentation
Market Analyzing

2. Overview
 “The world’s largest global online network of integrated services”
 Wide range of services
 Achieved to reach out for more than 21 million local/ regional users in the
U.S. and 90 million globally
 Works as a trade of information; “you give me and I’ll give you”
 Founded by David Filo and Jerry Yang in 1994
 Initially called "Jerry and David's Guide to the World Wide Web,”
 Name later changed to Yahoo, which stands for "Yet Another Hierarchical
Officious Oracle”
 Now, it would inspire people to produce a positive impact on their
communities

3. Company Description
• Description: Yahoo is a United American computer
services company. It’s an online media company that
provides online properties and services. According to the
data analysis from the companies Alexa and
Combet.com , Yahoo is one of the most visited websites
on the Internet, having more than 130 million visitors
every month from different regions. Also, the average
visits to their web pages reaches 3.4 billion times a day
since October 2007, making it one of the most American
websites visited.

4. Company Values
• Yahoo has six important values and ethical principles
1. Excellence: they value integrity and distinction
2. Innovation: “seek ideas to change the world”.
3. Customer Fixation: customers
come first.
4. Teamwork: open communication
is efficient.
5. Community: positive impact on the
society .
6. Fun: humor is said to be an important
aspect of their success

5. Services & Products
Yahoo offers a variety of services :
• Unlimited access to rich resources.
• Communication tools, forums.
• Shopping services.
• Search services.
• Personalized content .
• Branded programming.
• Employment opportunities.

6. Purpose and Goals
• Purpose: It manages the Internet portal and directory of the
network. It also offers other products and services of the best known
e-mail service, search engine, news service. Moreover, it helps
marketers to reach their target audience by unique advertising
offers.
• Goals: The number of Internet users in the Middle East is more
than tenfold since 2000. Yahoo's goal is to launch an Arabic version
website that offers all the services in the Arabic language in the
Middle East.

7. Product
 Yahoo! (Yahoo) is a leading global internet businesses, which provides
internet services to individuals and businesses worldwide :
1. Yahoo! Home Page – including My Yahoo, Yahoo Toolbar, Yahoo Local
and Connected TV.
2. Communities & Services – including Yahoo Groups, Yahoo Answers
and Flickr.
3. Search Services – including Yahoo Search, Yahoo Local, and Yahoo Maps.
4. Yahoo Mail and Yahoo Messenger.
5. Connected life – including Yahoo Mobile, Yahoo Go, Yahoo Broadcast.
6. Audience Services – including Yahoo News, Yahoo Finance, Yahoo Sports,
7. Major Products and Services – including Yahoo Kids, Yahoo Movies,
Yahoo Movies, Yahoo Music .
Company 4P’s

8. •Yahoo Search employs quality-based pricing, which measures the quality
of traffic coming from its distribution partners i.e. web publishers that
display your paid ads.
•Yahoo Ecommerce rates for small business range from $39.99 (starter) to
$129.95 (Standard) on up to $299.95 (Professional) in monthly costs.
•Yahoos Build Your Own Search Service (Boss) employs a “pay for what
you use pricing approach rather than a one size fits all for its developers
customers. The rate is calculated by number of queries and how deep they
go.
•Yahoo domain service prices range from the length of term, i.e. 1 year
costs $9.95, two years $19.90, 4 years $29.85 and 5 years $49.75.
•Yahoo Web Hosting prices range from $9.95 per month (if the term is 1
year) to $12.95 if the term is on a monthly basis.
Price

9. Place
•Yahoo operates an affiliate program whereby online marketers can promote
its Hosting Services, Yahoo Mail Plus, Yahoo Games, Yahoo Hot Jobs and
Merchant Solutions for commissions ranging from $10 to $90.
Yahoos online Search marketing Distribution Network includes AllTheWeb,
MSN, Info Space, Net Zero, DreamWiz, HP and AltaVista.
Promotion
•Yahoo has developed a new ad campaign which uses the slogan “your favorite
stuff all in one place “, and takes a swipe at its competitor, Google.
•The Yahoo logo has remained essentially the same since its inception with color
changes being the biggest difference over time. Its brand is rated in the top 100 by
Rate the Brands.
•Yahoo has run radio and television ads comparing itself favorably over Google.
•Yahoo has entered into partnership with Gannett in which all of Gannett’s 81 local
publishing organizations and seven of its Broadcasting Division sites will sell
Yahoo! Advertizing inventory as part of Gannett’s local advertising solutions.

10. SWOT Analysis
• Yahoo has succeeded in the mobile market more than Google.
• Yahoo has more supplementary products compared to
competitors.
• Yahoo has a strong brand name .
• Partnerships with MLB , VISA .
Strengths
• Yahoo is ranked 5th in visitors among video sites like
YouTube, but Google ranked the 1st.
• Google generates more revenue.
Weakness
• Increase the Internet video advertising spending
• Yahoo Purchased Flicker .
• Yahoo signed an agreement to acquire Maktoob.com.
• Yahoo has a strong reputation and image as well a well
talented employees.
opportunities
• Google has 50% of all online searches while Yahoo has 24% based
on Neilson/Net rating.
• High level of competition especially from Google.
• Social websites like Facebook and My space are using online
advertising marketing.
Threats

11. Presented By
1. Omar Hussein Mohamed
2. Amr Yusuf Badawy
3. Kamal Mohamed Elmallah
4. Kareem Sheriff Ali
5. Omar Elrewany
6. Abdulla Hassan

12. The End
Thank you