At our latest digital marketing event, The Rug House Head of Ecommerce, Richard McKnight shared some PPC insights for the retail industry. Here's some of the insights he shared on the day.

1. PPC Advertising for Retail
Richard McKnight

2. PPC Advertising for Retail

3. Topics
• Advanced Google / Bing Shopping
– Custom Labels Segmentation
– Improved Product Search
– Product Level offers
• Expanded Text Ads
• Exact Match Converting Terms
– Research terms
– Controlling budget

4. Advance Google Shopping

5. Margin & Segmentation

6. Bing Shopping Ads

7. Improved Product Search

8. Product Level Promotions

9. Search Page Heat Mapping

10. Expanded Text Ads
• PPC Text Ads Changing for mobile first
• 50% extra ad copy
• New second headline – improved CTR & relevance

11. Expanded Text Ads
• Part of the 4 top ads roll out
• Ability to add two path fields

12. Exact Match Converters

13. PPC Attribution Analysis

14. Thank You