1. Target CPA Script
“How do we provide the ultimate amount of leads whilst ensuring spend and CPA doesn’t exceed
the break even point?”
Each day, the Target CPA Script automatically reviews and updates bids at a keyword-level based on
how well each keyword has performed over the previous 30 days in relation to a predefined Target
Cost-per-acquisition.
Ensuring high-performing keywords are pushed whilst their lower-performing counterparts are pulled
back.
Key successes…
Timeframe: 4 months
Lead change: 1251%
Revenue change: 1128%
Profit change: 1418%
CPA change: - 19.29%
MAY JUNE JULY AUGUST
Revenue Spend
Implementation
CASE-STUDY
CPA:
- 19.29%
LEADS:
+ 1251%
PROFIT:
+ 1418%