The document discusses Yahoo's presence and offerings in mobile and broadcast. It notes that Yahoo has over 211 million global monthly mobile users and that 76% of US smartphone users visit Yahoo daily for news, sports, finance and connecting with friends. The document promotes Yahoo's ability to deliver personalized targeted mobile advertising and content across all screens including tablets, phones and connected TVs, reaching over 23 million US iPad users, 90 million US mobile users and 171 million US PC users monthly.
Presentation on the terminology and statistics supporting investment in mobile marketing campaigns. All statistics are from 2009-2010 and have a Canadian focus where possible. These slides contain statistics from eMarketer, Google and other slideshare presentations.
Mobile Trends 2008 - America's Emerging Mobile WebMarta Strickland
What is the Mobile Web really? This study looks into how mobile has taken off in other countries compared to the US, and where the American mobile web story is headed. It explores emerging trends and how it relates to 4 mobile personas. Who are the mobile web users, and how/where do you reach them?
Presentation on the terminology and statistics supporting investment in mobile marketing campaigns. All statistics are from 2009-2010 and have a Canadian focus where possible. These slides contain statistics from eMarketer, Google and other slideshare presentations.
Mobile Trends 2008 - America's Emerging Mobile WebMarta Strickland
What is the Mobile Web really? This study looks into how mobile has taken off in other countries compared to the US, and where the American mobile web story is headed. It explores emerging trends and how it relates to 4 mobile personas. Who are the mobile web users, and how/where do you reach them?
Presentation given in March 2008. Hence some numbers are out of date today (Feb 2009). I present with visuals to support my points rather than printing my handouts on slides. Therefore you'll need the handout as well to get more out of this. You find the handout here on slideshare as well.
Apps, best practices, experiments and statistics on mobile journalism in practice, aimed at journalists in the Arab world. Presented at the International Center for Journalists Bootcamp in Cairo, Egypt.
Digiday Mobile with Appsnack: The Three R’s of Mobile Advertising: Relevance,...Digiday
Agencies and advertisers are faced with three core considerations when looking at a mobile ad strategy: Relevance to the audience, platform effectiveness or ROI, and rich media considerations to capitalize on the possibilities of the mobile screen. A lot has happened in advertising on the non-mobile Web, and it’s all about to happen again, but faster, in the mobile Web.
Presenter: Sandy Shanman, general manager, Appsnack
HKAIM presentation “Media Transformation in the Age of Social,” in which I examined the tectonic shifts that have occurred in the past 10 years in traditional media, and how change has gone from periodic and incremental to accelerated and, at times, frantic for the industry. Includes examples of Western media organisations that are making or have made the leap, in particular Turner Entertainment, CNN and its travel, lifestyle and entertainment platform, CNNGo.
Six Immutable Laws Of Mobile Business Presentationsiximmutablelaws
This is an overview of important business strategies for the mobile based taken from the new mobile strategy guide "The Six Immutable Laws of Mobile Business" published by Wiley in 2010.
Presentation given in March 2008. Hence some numbers are out of date today (Feb 2009). I present with visuals to support my points rather than printing my handouts on slides. Therefore you'll need the handout as well to get more out of this. You find the handout here on slideshare as well.
Apps, best practices, experiments and statistics on mobile journalism in practice, aimed at journalists in the Arab world. Presented at the International Center for Journalists Bootcamp in Cairo, Egypt.
Digiday Mobile with Appsnack: The Three R’s of Mobile Advertising: Relevance,...Digiday
Agencies and advertisers are faced with three core considerations when looking at a mobile ad strategy: Relevance to the audience, platform effectiveness or ROI, and rich media considerations to capitalize on the possibilities of the mobile screen. A lot has happened in advertising on the non-mobile Web, and it’s all about to happen again, but faster, in the mobile Web.
Presenter: Sandy Shanman, general manager, Appsnack
HKAIM presentation “Media Transformation in the Age of Social,” in which I examined the tectonic shifts that have occurred in the past 10 years in traditional media, and how change has gone from periodic and incremental to accelerated and, at times, frantic for the industry. Includes examples of Western media organisations that are making or have made the leap, in particular Turner Entertainment, CNN and its travel, lifestyle and entertainment platform, CNNGo.
Six Immutable Laws Of Mobile Business Presentationsiximmutablelaws
This is an overview of important business strategies for the mobile based taken from the new mobile strategy guide "The Six Immutable Laws of Mobile Business" published by Wiley in 2010.
Temos em nossas mãos a maior plataforma de vídeos do mundo e muitas empresas não utilizam esta ferramenta poderosíssima para aumentar as vendas. Nestes slides eu apresento algumas dicas que poderão te ajudar a obter melhores resultados.
Presentation on future of libraries for 50th library week program in Ankara, ...Erna Winters
about libraries of the future, future of libraries, public libraries, which trends are there, and how can you react to them, about trying new stuff, innovation, always in line with the goals, vision and mission of the public libraries, examples of the public Library Kennemerwaard
Μέρος που παρουσιάστηκε στην ημερίδα σχολικών δραστηριοτήτων για το σχολικό έτος 2013-2014. Αφορά πολιτιστικό πρόγραμμα που εκπόνησε η Δ΄ τάξη του Δ.Σ. Βασιλικών σε συνεργασία με το Τμήμα Ένταξης του σχολείου.
Presentation from a Cary Institute of Ecosystems Studies public forum on climate change by Susan Riha, Director, NYS Water Resources Institute, Cornell University.
Семинар Модели автоматизации и оптимизации бизнесаАльберт Коррч
Ни для кого не секрет, что нашу экономику по серьёзному и сильно лихорадит и трясет, колбасит и колотит. Сейчас созданы условия, при которых успешными становяться только смелые! Но смелость - не равна безрассудству! Самый важный записанный семинар по бизнесу в этом году. Семинар в коробке.
Games on Smartphones & Tablets: Demand, Revenue, Cost, Business Model, Usage,...Flurry, Inc.
iOS and Android game insights presented at Smartphone and Tablet Gaming Summit in SF, garnered from Flurry and Activision mobile game publishing partnership. Insights and data include: market size; expected DAUs; revenue potential; demographic differences, etc. per game type / genre; usage behavior; spending behavior; demographic (age, gender) differences across tablet vs. smartphone form factor and game genres.
More people are using social media than ever before – and for longer, on an increasingly diverse array of devices. As a result, newsfeeds are cluttered, and fans are more distracted and discerning.
In order to succeed, brands will increasingly turn to real-time creative, analytics and paid media to ensure that high-performing content reaches as many people as possible, at the moment they are most interested, to spark conversations and deepen customer relationships. As media converges, brands will invest in ways to complement original, visual content with fan-sourced creative. Promoting high-performing content that aligns with new “real content” search drivers will become essential. Brands will host epic social events to excite the base and invest in tools that help them target and engage one-on-one more efficiently. And brands will have a little fun in the process, remembering that brandplay can go a long way to telling their story.
There are 10 social media essentials that can help guide brands to achieve success in 2013. We explore these essentials and case studies of brands in action.
Mobile Marketer App Usage with Primary Impact and The Weather ChannelKathryn Koegel
Webinar with primary research on how consumers use apps: which ones they value, which ones they keep frequently. Features examples of how advertisers are using in app advertising
Mobile Marketer App Usage The Weather ChannelKathryn Koegel
Educational webinar about how marketers can use apps to reach new generatons of consumers. Data from proprietary study of app usage sponsored by The Weather Channel.
Our analysis of the key trends emerging from the Cannes 2011 Cyber Lions. From Social TV to the rise of HTML 5 to the impact of collaborative storytelling, our view of the trends shaping the best work and likely to impact 2012's winners.
UX Week Presentation of the CNN Digital 2013 replatforming and redesign, with a focus on the mobile and social rationale behind it and the brand design and user experience approach being taken to complete the cross-platform responsive relaunch.
3. Smartphone Habits
% of smartphone users
Get weather
information 50MM
Watch video
Get national news
Get sports
information
Access entertainment
content
Get financial
information
Read newspaper content
Access lifestyle
content
Read magazine
content
Get stock market/ 11MM
business info
Online Publisher‟s Association, August 2012 Est. Market Size
4. YAHOO! GLOBAL MOBILE UU’s
Monthly UU‟s
250,000,000
211MM
200,000,000
150,000,000
100,000,000
50,000,000
Apr ‘11 „11
April Aug’11 Dec ‘11 Apr ‘12 Aug ‘12 October „12
5. 76% of the US Smartphone Audience visits Yahoo! to
MAKE THEIR DAILY HABITS
ENTERTAINING AND INSPIRING
6. MINUTES PER MONTH
Yahoo! Sites 101
89
Disney Online
Microsoft Sites
ESPN
AOL, Inc.
Comcast NBC Universal
Glam Media
Fox News Digital Network
CBS Interactive
Viacom Digital
50
40 100
80
NEWS, SPORTS, FINANCE, AND TO
CONNECT WITH FRIENDS
11. YAHOO! IS THE LARGEST PUBLISHER IN MOBILE WITH
Login-Based Targeting
CARRIER DEMO GEO DEVICE DAYPART BEHAVORIAL CUSTOM
Two thirds of mobile and tablet
users expect a “personalized and
targeted” ad experience
13. Consumers want more "playful" and "fun" ads
on tablet and mobile devices
“I think ads on this device should feel more playful and fun than
ads on other devices”
% Strongly agree/agree
14. Paranormal
Activity 3
2011 AdWeek Mobile Media
Plan of the Year
Yahoo! Helps you develop dynamic creative that drives
GREATER AWARENESS
14
19. Delivered and Discovered
ACROSS ALL SCREENS
23M US iPad Users 90M US Mobile Users
41% Reach1 76% Reach2
2.5M Monthly active users of our Standard CTV Platform1 171M US PC Users3
1Yahoo! Internal data, Nov 2012 (Note, iPad reach is global)
2ComScore Mobile Metrix, Nov 2012
3 ComScore Media Metrix, Nov 2012
At Yahoo! mobile UU’s havemore than doubled in 18 months aloneFirst time we've EVER hit 200M UU's on Mobile Web, 29% of all users, 2.5 in last 2 years, 2x in the 18 months
Yahoo! Is the 3rd largest media company in terms of total monthly mobile reach, with over 90 million people turning to us each month spending 100 minutes per person on our properties.
Key Points to what Yahoo is doing in Mobile: Focus on experiences that are make people’s daily habits entertaining and inspiring (enhancing user experience) – Mail, Finance, Sports, Photos, etc. Create common features, Yahoo identity and cross promote so that consumers and advertisers can move seamlessly across the experiences.Develop mobile web experiences that deliver great content and communications experiences in app-like design that can be experienced anywhere.Build advertising products that enhance the user experience and deliver ROI for advertisers in a differentiated way focused on what we do well: combining Content + Targeting + Creative
Smart ads allow for a near infinite amount of custom creativesCustomize message, image, Call to action, productsDynamic w stnd bannerExpandable (w video)Tap to videoClick to mapClick to callDynamic creative components – headline, image, CTA Show Guys vacation packages and customize images and messages to a male audience Show Girls vacation packages and customize images and messages to a female audience Show Family vacation packages and customize images and messages to a combined audienceAll in one campaign generating thousands of creative executions with little creative effort required
Dozen’s of creative format - Poly Ad, Elevation Ad, Video ad, etcShrek: 2010 Mobile Marketer Ad of the YearParanormal Activity 3: 2011 AdWeek Mobile Media Plan of the Year41% of mobileand tablet users think ads on these devices should feelMORE FUN
Content module demo
Broadcast surround – yahoo enhanced tv
Show live demo or video:https://dl.dropbox.com/u/43591037/Video/YCTV%20Demo%20w%20VO.wmvhttps://dl.dropbox.com/u/43591037/Video/YCTV%20Demo%20w%20VO.wmv
Show live demo or video:https://dl.dropbox.com/u/43591037/Video/IntoNow%2060.wmv