Making mobile click in Africa, Hallman

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Making mobile click in Africa, Hallman

  1. 1. 10 – 12 October 2011, Vienna, Reed Messe WienMedia PortSession: Mobile Publishing BusinessTitle: Making mobile click in AfricaSpeaker: Louise Hallman,Project Manager for WAN-IFRA Mobile News for Africa
  2. 2. Making mobile click in AfricaLouise  Hallman,  Project  Manager  –  WAN-­‐IFRA  Mobile  News  for  Africa  Steve  Kromberg,  General  Manager  –  David  Rabkin  Project  for  ExperienDal  Journalism  
  3. 3. About WAN-IFRAa non-profit non-governmental organization works with international aid agencies, foundations, and fellow NGOs promotes quality news media around the world. Defends and promotes press freedom and economic independence Supports development of news publishing Made up of: 76 national newspaper associations 10 regional press organizations 12 news agencies and individual newspaper executives in 100 countries.
  4. 4. More than justa phone call!
  5. 5. 1. 2. mobile social money networking 3. information 4. 5.entertainment news
  6. 6. Mobilemoney
  7. 7. Mobileinternet
  8. 8. Social mediaFacebook Zero
  9. 9. Social mediaMXitWAN-IFRA Survey - 27 million users based on: 227 responses from 66 countries between July and December 2010.
  10. 10. Mobile media servicesat Sub-SaharanAfrican newspapersA guide to implementing mobile newsand mobile business
  11. 11. 1. 2. SMS USSDnews alerts menu-driven content 3. 4. Smartphone Mobile applications websites
  12. 12. WAN-IFRA Survey based on: 227 responses fromSMS 66 countriesNews alerts July and December 2010. between
  13. 13. WAN-IFRA Survey based on:USSD responses from 227menu-driven 66 countriescontent between July and December 2010.
  14. 14. Mobile websitesMarketing to the diaspora
  15. 15. Mobile websitesExamples of mobile websites
  16. 16. Smartphone appsExamples of mobile websites
  17. 17. IM platforms
  18. 18. Ushahidi mobile
  19. 19. Crowdmapping
  20. 20. Potholes in Kampala
  21. 21. Revenue sharing
  22. 22. Mobile advertisingGeneral mob ads
  23. 23. Mobile advertisingGrocotts
  24. 24. Mobile advertisingAvusa
  25. 25. in servicesInnovative in revenue solutions in content
  26. 26. ” It is not an option, not to go mobile. It will be huge in a few years.But you will need to consider how mobile will affect the other products in the portfolio – so you do not cannibalise your existing business. – The Observer, Uganda

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