Yahoo Messenger is widely used in Romania, with over 5 million Romanians spending an average of 30 minutes per day on it. Yahoo offers IMVironments (IMVs), which are customizable backgrounds for chat windows, as a new type of online promotional tool. IMVs have basic, interactive, and premium packages with various features to engage users and promote brands, and Yahoo provides metrics on things like downloads, time spent, messages sent to measure campaigns.

4. Basic : background customizat si animatii Interactive : background multimedia interactiv (rich media) Premium : animatii corelate actiunilor utilizatorului Pachetele Y! IMV

12. Cum se descarca? 1. Ad campaign (media-plan) 2. Download page 3. Client window

13. Proactive download: IMV-ul se poate prelua si fara promovare, din meniul ferestrei de chat. Raportarea download-urilor proactive se face pe baza ID-urilor unice.

14. Media-plan: IMViromenturilor li se asociaza un plan de promovare in reteaua Yahoo de minim 7,000 EURO Net.

15. Costuri si timing pentru implementare : * In functie de numarul de ore de agentie Models Basic Interactive Premium Cost dezvoltare: 700 € 1 100 € 2 200 € * Cost gazduire 1 luna: 1 200 € Cost gazduire suplimentara : 800 € Creatie IMV 3 zile 4 zile 10 zile*

16. Raportare: (exemplu) Day UU with Activity per IMV IMV Timespent IMV Downloads IMV Transfers Menu Clicks Promo Menu Impressions Promo Menu Clicks IMv IMs Sent 6-Sep-10 21,928 115,806 4,851 2,920 5,506 16,406 248 49,171 7-Sep-10 21,369 128,292 4,482 2,769 5,202 12,956 166 47,753 8-Sep-10 20,823 98,398 4,098 2,730 4,931 11,795 116 46,017 9-Sep-10 20,947 134,866 4,254 2,705 5,201 9,906 100 45,389 10-Sep-10 21,029 115,000 4,207 2,796 5,348 9,576 111 46,005 11-Sep-10 21,491 123,667 6,575 2,922 5,701 8,299 87 49,560 12-Sep-10 21,524 116,880 6,149 2,845 5,736 7,849 101 51,400 13-Sep-10 21,168 118,656 5,376 2,840 5,446 7,448 61 50,380 14-Sep-10 21,413 95,795 5,067 2,959 5,711 6,774 84 55,771 15-Sep-10 20,903 135,795 4,608 2,738 5,451 7,032 80 57,061 Total: 212,595 1,183,155 minutes 49,667 28,224 54,233 98,041 1,154 498,507

17. Metrics: UU with Activity per IMV: This is a number based on the cumulative number of daily unique users. IMV Timespent: This is the cumulative number of minutes that the users have spent using the IMV. To get the number of minutes that this is per session use the following formula: IMV Timespent / UU with Activity per IMV IMV Downloads: A user that proactively uses the IMV from the IMV menu, gallery or other location is considered a download. This is a unique number and downloads are only counted once per Y! ID. IMV Transfers: Any user that receives the IMV from a friend. This is a unique number and transfers are only counted once per Y! ID. Menu Clicks & Promo Menu Clicks: This is the number of times a user has picked the IMV from one of these locations. Promo Menu Impressions: This is the number of impressions that the IMV has received in the Promo Panel or the IMV menu. IMV IMs Sent: This is a cumulative total of all messages sent in the time frame using this IMV.

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