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Socialise!
- 1. Plan to…
- 3. Share Stories Surprise Opinions Open
- 4. Communities Conversations Constant content Custom-made
- 5. Influencers Invite inside Interact Ambassadors Affiliates Armed
- 6. Listen Learn Lead Involve Inform Intelligence
- 7. Support Solutions Entertain Educate Engage
- 8. Find out more at… www.MarketingBOOST.co.uk
Editor's Notes
- Share stories of giffing and community success Surprise communities and consumers with insights/inside tracks to our brand – to engage.Opinions inform our decisions – value and act on our community viewsBe open and honest to our brand, sharing our aims and issues to maintain trust
- Find and engage with like-minded “giffing” communities & brands – through social partnerships (e.g. Oxfam, MTV ) Deepen conversations with our communities and reach-out to other relevant community centres.Create a continuous stream of content, customised to suit each community/segment
- Identify the influencers for Word of Mouth waveInvite them “inside” the brand and ethos – secret VIP eventsInteract with them to drive their conversationsStrengthen our army of Ambassadors and Advocates arming them with more tools – such as specialist content or sampling packs/free trialsDevelop affiliate partnerships and reward them as community members – mutual at the core.
- On and offline, keep listening to learn and anticipate consumer needs and stay in touch.Publish our compelling content to LEAD the wave of community and giffing online – changing the way we do mobile – to differentiate.Involve and inform our audience as we goIntelligence to monitor all of our activity and trends to inform our next moves
- Support our consumers, communities and partners with all that we can,= CONTENT & care.Provide customers with solutions to their problems – not sales.Entertain communities with our content and style to educate and engage.
- It’s time to socialise the giffing theme and let it underpin every communication and conversation we all have. Spot the like-minded groups and partner with them to empower themAVG success story – Sept - 35k Fbook fans, twitter followers and advocates spreading word of mouth