This document provides an overview of a communication class taught by Professor Jason Ortiz. It includes details about housekeeping for both in-person and remote students, an attendance survey, introductions, and the course agenda. The professor discusses building rapport among students, the T+AIM communication strategy framework, structuring messages, and techniques for persuasion. Students then participate in an in-class individual oral argument presentation exercise.

1. MSQM - Communication
Professor Jason Ortiz
Saturday, Aug 14, 2021
7-10 PM ET

2. Housekeeping: Remote students
building a winning team
Turn on cameras and update names
In Zoom, on the tool bar:
- Click on “Participants”
- “More” >> “Rename”
- First Name

3. Housekeeping: In-person students
with push-to-talk mics
building a winning team
To speak, please use the mic in front
of you so that those in remote
attendance can hear you.
The light should be on 🚨

4. Attendance – Quick Survey
building a winning team
bit.ly/here4class

5. COVID protocols
studentlink@nyu.edu

6. Introductions: Prof. Ortiz (he/him)
building a winning team

7. Let’s build rapport and connection
before working together
building a winning team
In groups of 4-5 share:
- Your name and where you live
- Your most recent employer or current
workplace
- What you want to get out of the MSQM
program
- Something about yourself that can’t be found
on LinkedIn
Be ready to share commonalities:
choose a leader who will report back

8. Today’s agenda
 Build Rapport and Connection ✅
 Intro to the Course
 T+AIM Communication Strategy
 Structure
 Persuasion
<Break>
 In-Class Presentation Exercise –
Individual Oral Argument (~2 min)
Lesson
2
Sat, Aug
14

9. Course Overview: Not a
makeover, the marathon start

10. Course Overview: 6 Words
Engage Best Practices
Try
Take?
Leave!

11. Course Overview: 6 Words
Engage Best Practices
Try
Take?
Leave!
Frameworks, Researchers, Online Resources, Team Experiences

12. Course Overview: 6 Words
Engage Best Practices
Try
Take?
Leave!
Assignments, Presentations, Giving Feedback, Facilitation

13. Take what resonated to help you succeed at Stern and at work
Course Overview: 6 Words
Engage Best Practices
Try
Take?
Leave!

14. Course Overview: 6 Words
Engage Best Practices
Try
Take?
Leave!
Take what resonated to help you succeed at Stern and at work

15.  [Today] Individual Oral Argument, 3
min, Assignment # 4
 [Tomorrow] Q&A Impromptu Activity,
30 sec + 3 min Q&A, Assignment # 6
 [Monday] Team Persuasive
Presentation, 15 min including Q&A,
Assignment # 7 + Slides and Planner
Three
In-Class
Presentations

16.  [Due Today] Critique of Company’s
Communication Strategy, Assignments #
1, 2, and 3
 [Tomorrow] Individual Presentation
Reflection, Assignment # 5
 [Wed, 8/18] Team Meeting Facilitation,
Assignment # 8 (group)
 [Sun, 8/22] Reflection on Feedback
Session to Other Team, Assignment # 9
(group)
 [Sun, 8/22] Individual Final Course
Reflection, Assignment # 10
Writing
Assignments

17.  Of course, completing Assignments
 Attendance in class + sharing thoughts
 Teamwork and discussion in breakouts
 Giving feedback
 Asking questions during presentations
 Preparation for in-class presentations
Participation
Lots of
Opportunities

18. Survey: What challenges you
the most?
Presenting, 9
Writing, 6
Faciliating meetings, 4
Managing a team, 4
Data analytics, 1

19. Survey: What do you want from
this class?
 “Form a strong social network”
 “Project confidence and
professionalism”
in presentations and writing
 “Jump into meetings with little
preparation” and express
opinions in ”unexpected
discussions”
 “Be more persuasive” in writing
and speaking
 “Effectively engage an
audience” and with “concision”

20. Survey: Effective Communicators

21. Today’s agenda
 Build Rapport and Connection ✅
 Intro to the Course ✅
 T+AIM Communication Strategy
 Structure
 Persuasion
<Break>
 In-Class Presentation Exercise –
Individual Oral Argument (~2 min)
Lesson
2
Sat, Aug
14

22. Think strategically
about your communication
AIM
Audience
Intent
Message
Source: Russell
communicating strategically
communicating strategically
Task

23. Analyze your audience
 Who are they?
 What are their expectations and preferences?
communicating strategically
communicating strategically
E.g.: Team
behavioral
preferences
E.g.:
Uncertainty
tolerance
E.g.:
Management
styles
E.g.: Cultural
preferences

24. Analyze your audience
On a specific project or proposal:
What are their attitudes and interests?
What do they know about you and your topic?
How will they benefit from your proposal?
Secondary audience?
Knowing Audience content, structure, and rigor
communicating strategically
communicating strategically

25. Identify your intent
 Intent is what you want from
the audience
 What do you want your audience
to do, think, or say?
communicating strategically
communicating strategically

26. general
attainable, specific,
measurable
Intent: What do you want to
accomplish?
“As a result of this
communication,
the audience will…
think, say or do what?”
communicating strategically

27. Message: Make it memorable
Decide what the audience must know
Develop Big Idea and put it up front
Emphasize Big Idea and add supporting
points
Include a hook, grabber, or sound bites
communicating strategically
communicating strategically

28. Example: Making the message
memorable
TUI should follow this 5-step plan to protect
its partner destinations from over-tourism
TUI should combat over-tourism
Combat Over-Tourism to Safeguard TUI’s
Sustainable Growth
communicating strategically
communicating strategically
Point of view (POV) +
What is in it for them (WIIFT)

29. Strategy=your specific plan to achieve
your intent with a particular audience
AIM
Audience
Intent
Message
Source: Russell
communicating strategically
communicating strategically
Task

30. Let’s practice identifying AIM
strategy with different mediums
 For the following communication medium,
what/who is the:
 Audience
 Intent
 Main message
 What makes it successful for it’s medium?

31. AIM Strategy with Twitter / Social
Media

32. AIM Strategy with Slack

33. AIM Strategy - CEO Memos
structuring your message
Satya
Nadella
Jeff
Weiner

34. Today’s agenda
 Build Rapport and Connection ✅
 Intro to the Course ✅
 T+AIM Communication Strategy ✅
 Structure
 Persuasion
<Break>
 In-Class Presentation Exercise –
Individual Oral Argument (~2 min)
Lesson
2
Sat, Aug
14

35. Be clear and memorable by
aligning:
structuring your message
Our
Comms
Structure
Audience’s
Attention
Curve

36. Here’s a typical attention curve
Most
Audience
Remembers
Least
Beginning End
Message
structuring your message

37. Opening
Body
Close
structuring your message

38. Body
Close
structuring your message
Introduction
-attention grabber (*if presenting)
-context and objective (why)
- Big Idea (POV+WIIFT) & Intent
- preview (how organized)

39. Close
structuring your message
Point 1
Point 2
Point 3
Introduction
-attention grabber (*if presenting)
-context and objective (why-WIIFT)
- Big Idea (POV+WIIFT) & Intent
-preview (how organized)

40. structuring your message
Summary
Main Point/Big Idea
Intent & Action Steps
Point 1
Point 2
Point 3
Introduction
-attention grabber (*if presenting)
-context and objective (why-WIIFT)
- Big Idea (POV+WIIFT) & Intent
-preview (how organized)

41. Improve the attention curve
attention
time
structuring your message
Improve the attention curve
Big Idea &
Relevance
Big Idea&
Relevance
Big Idea &
Relevance
Big Idea &
Relevance
Chunking
Information

42. Be clear and memorable by
aligning:
structuring your message
Our
Comms
Structure
Audience’s
Attention
Curve

43. Today’s agenda
 Build Rapport and Connection ✅
 Intro to the Course ✅
 T+AIM Communication Strategy ✅
 Structure ✅
 Persuasion
<Break>
 In-Class Presentation Exercise –
Individual Oral Argument (~2 min)
Lesson
2
Sat, Aug
14

44. Fundamental persuasion factors
are:
1. Ethos (character and credibility)
2. Pathos (emotions)
3. Logos (logic)
Persuasive strategy consists of choosing
the right mixture of persuasion factors
persuading the audience

45. Dr. Catherine O’Neal and her
appeal to get vaccinated
persuading the audience

46. Thoughts on her persuasive
capabilities?
persuading the audience
 How did she use the following:
 Ethos – character and credibility
 Pathos – emotions
 Logos – logic

47. Use the ABCs of persuasion
A.
Appeals
that help
overcome
objections
B.
Benefit
statements
that answer:
WIIFT?
C.
Credibility
appeals that
focus on the
speaker
persuading the audience

48. What audience objections about
a recommendation need to be
overcome?
persuading the audience
cost
time
change
value v. effort
risk
substitutes
others’ views
common
ones
include:

49. B. Benefit statements are
appeals that answer...
WIIFT?
persuading the audience

50. Persuade by using audience
benefits
Security – financial, physical safety
Savings – time, return on investment
Prize – market share, money,
possession
Recognition
Relationship
etc...
persuading the audience

51. Introduction/”Grabber”
Position or Recommendation +WIIFT
Intent and Preview
Section 1 (WIIFT)
Section 2 (WIIFT)
Section 3 (WIIFT)
Keep reinforcing benefits in your
persuasive structure
Summary
Recommendation +WIIFT
Next steps
Q&A
Final close

52. Today’s agenda
 Build Rapport and Connection ✅
 Intro to the Course ✅
 T+AIM Communication Strategy ✅
 Structure ✅
 Persuasion ✅
<Break> 🙌🏽 🙌🏽 🙌🏽
 In-Class Presentation Exercise –
Individual Oral Argument (~2 min)
Lesson
2
Sat, Aug
14

53. Individual Oral Argument:
Social Issue
Look carefully at your business argument you
prepared (hello Assignment 3 printout!) and shift
intent/message to us as your audience
 Spend the break planning how you will present this
orally – this is not a memorized speech
 You will have 2-3 minutes to present your argument
and then receive 1 minute for peer feedback (it’s
quick but effective)
 You will stand in front of the room for this (or stand
in front of your camera)

54. Individual Oral Argument:
Suggested Qs for Peer Feedback
 How were their presentation skills? Gestures? Stance? Vocal
qualities?
 Were they able to establish a strong connection with you?
Why or why not?
 What was their main message? Their Big Idea?
 Did they state clear points to support their main message?
 Was there clear intent? Did they communicate clearly what
they wanted you to see, say, or do as a result of listening?

55. Individual Oral Argument –
Speaker Order and Peer Reviewer
Presentation
Order
(Remote) Peer Review
Amber Huang Mendy Bandel
Anila Awan Pooja Dhar
Audrey Su Amber Huang
Cindy Liu Anila Awan
Frank Wang Audrey Su
Ky Kim Cindy Liu
Mendy Bandel Frank Wang
Pooja Dhar Ky Kim
Presentation Order Peer Review
Aida Elman Shaqueno Porter
Bea Paraiso Steve Palecki
Davin Poonai Yewon Cha
Ethel Ngiam Aida Elman
Eunice Araujo Bea Paraiso
Henry Cheng Davin Poonai
Jack Paddison Ethel Ngiam
Josh Statland Eunice Araujo
Lorraine Blobaum Henry Cheng
Mark Downey Jack Paddison
Michael Jiang Josh Statland
Pakho Wong Lorraine Blobaum
Ramon Small-
Ferguson Mark Downey
Shaqueno Porter Michael Jiang
Steve Palecki Pakho Wong
Yewon Cha
Ramon Small-
Ferguson
Link:
bit.ly/lesson2speech

56. Today’s agenda
 Build Rapport and Connection ✅
 Intro to the Course ✅
 T+AIM Communication Strategy ✅
 Structure ✅
 Persuasion ✅
<Break>
 In-Class Presentation Exercise –
Individual Oral Argument (~2 min) ✅
Lesson
2
Sat, Aug
14

57. For Tomorrow – I’ll Send an Email
 Watch your recorded presentation, submit
Assignment # 5 – self-reflection of oral argument
 Look at behavioral inventories:
Deloitte Business Chemistry 20Q hunching tool:
do you, your boss, at-work bestie and frenemy
(bit.ly/deloitte20q)
Read 2 Belbin Resources
 Think on Assignment # 7 - Team Presentation
 Q&A practice and class time to work on
presentations