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CETS 2012, Nancy Munro, slides for How Emotional-Based Training Accelerates Knoweldge Transfer


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CETS 2012, Nancy Munro, slides for How Emotional-Based Training Accelerates Knoweldge Transfer

  1. 1. How EmotionalBased LearningEffects KnowledgeTransferNancy Munro, CEOKnowledgeShift Inc.
  2. 2. AgendaI’m not going to waste your time  Research findings Storytelling Visually engage the learners Interactivity/Simulation Audio contentKnowledgeShift Inc.©
  3. 3. Colors Influence Our EmotionsKnowledgeShift Inc.©
  4. 4. Long-Term MemoryLogo Show Down Group One – how many contain repeated letters Group Two - what experience did you have with it Group Three – examine those that have bold colorsKnowledgeShift Inc.©
  5. 5. Research Findings It’s not just in my head! Emotional Design in Multimedia Learning Human Emotional State and its Relevance for Military VR TrainingKnowledgeShift Inc.©
  6. 6. Emotional Design1- Research Outline Can positive emotions experienced during multimedia learning facilitate cognitive processing and improve cognitive outcomes? 118 college students 4 groups broken into two categories  Positive emotional state created before learning experience  Positive emotional state created by the learning experienceKnowledgeShift Inc.©
  7. 7. Other questions during research Based on other research found during this study, a crucial effect of positive emotions on a variety of cognitive processes, including information processing, communication processing, negotiation procession,decision-making processing, category sorting tasks and even the creative problem-solving processKnowledgeShift Inc.©
  8. 8. VisualizationOther impacting factors Visualization techniques color, baby face and anthropromorismKnowledgeShift Inc.©
  9. 9. ColorsColor Wheel of Emotions  Red:  Arousing, passion, love, blood, life, warmth, intensity; danger, enemy, war, stop; prostitution  Orange: Bright – exciting, light – cheery, lively, energetic; fire, sunsets; caution; brown (darker shade of orange) – earth, coffee, chocolate  Yellow: Cheerful, happiest, optimistic; mental and spiritual enlightenment; life- giving sun, sunshine, spring; expresses activity; intense hue – egocentric, overbearing  Green: Light – retiring, pure hue – relaxing, tranquil, natural, life, growth, fertility, hope; go; envy, tiresome, guilty, poison, illness; toward blue – colder; toward yellow – lighter, stimulating, fresh, youthful  Blue: Relaxing, calmness, comfort, security, yearning; spirituality, wisdom, nobility, dignity, honesty; cold, drunk, melancholy, depressing; wet, clean, sea, sky  Purple: Combines elements of red and blue (physiologically opposing colors) which are present depending upon surroundings; regal, defined; wealth, pompous; mysticism, magic, dramatic, imaginative; lonely, mournful; under certain shades – morbid and unsettling; toward red – seductive, sensual, secretive, sweet and intimate  White: Spiritual, hope, chastity, purity, innocence, good; “yes”; white flag – surrender/submission; white lies are not as harmful; clean, clinical, unemotional, empty, blank  Black: Darkness, ominous, fear, evil; negative, “no”; hatred, defiance; gloomy emptiness, heavy, death; status, elegance, richness, dignity; erotic, mysterious; makes colors appear more luminous  Gray: Conservative, quiet, calm; dreary, tedious, passive, lifeless, no clarity, neutral, lacks energy; concrete man-made structures KnowledgeShift Inc.©
  10. 10. FindingsThe analysis revealed a significant main effectfor Emotional DesignAs predicted, learners whose positive emotional state was inducedinternally, through the emotional design of the learningmaterials, performed better on comprehension test than controlsIn summary, these findings show that the internal induction of positiveemotions through Emotional Design of the materials was able to increasecomprehension and transfer, whereas the external induction of positiveemotions through a mood induction procedure enhanced transfer butnot comprehension.KnowledgeShift Inc.©
  11. 11. Story TellingWhy?“The emotional buy-in associatedwith storytelling makes it a useful allyfor learning and developmentdepartments.”Nadia Damon KnowledgeShift Inc.©
  12. 12. Learning PeaksIf a scenario is obvious, it does not allow thelearners to imagine, contemplate or reflect.Good scenarios must be able to stretch thelearner’s imagination and provoke thinking. It isas Jim Whittaker, the first American to climb Mt.Everest described it – “an ultimate burst ofemotion.”Learning peaks in real-event scenarios thenbecome moments of emotions.When an individual discovers something –possibly a truth, solution or answer – they springto action. The learner has nowconquered, achieved or arrived at a learningpeak.KnowledgeShift Inc.©
  13. 13. Story TellingHand Washing Example  1.What do you think are the reasons why certain SOPs like this are taken for granted?  2.What other safety or company policies are usually poorly implemented and how can this be improved?  3.Can you suggest approaches or ways that you think can be used to instill the importance of these policies and how they can be better followed? KnowledgeShift Inc.©
  14. 14. What’s Your Story?Remember The Time? Customer Service Experience Technology challenge Employee sensitivity issue Leadership development Compliance Operational ProceduresKnowledgeShift Inc.©
  15. 15. ExampleTechnical Training Technical Sequence Scenario BasedKnowledgeShift Inc.©
  16. 16. Questions to answer for buildingstory-telling based training• Why is the employee required to take this training• What is the impact to the company if it is not learned• What is the impact to their job, customers, co- workers etc. when learned correctly• Do you have examples of success stories• Collect audio or video testimonials• Asking the employee to provide you with pros and cons of not taking the training program• What disruption will occur in their daily routine in order to complete the trainingKnowledgeShift Inc.©
  17. 17. VisualizationI picture is worth a 1,000 wordsKnowledgeShift Inc.©
  18. 18. Images and VideosDraw you learner in emotionallywith images and videoKnowledgeShift Inc.©
  19. 19. Vendors Recognizing This Captivate 6 new image library Articulate Storyline includes library Elearning BrothersKnowledgeShift Inc.©
  20. 20. Great Images Pull you inCathy MooreKnowledgeShift Inc.©
  21. 21. Benefits of Simulations Convey information through different sensory modes Stories and narratives: Spark learners’ interest Foster greater effort Guide the learner through the simulated experienceKnowledgeShift Inc.©
  22. 22. Benefits of SimulationsKnowledgeShift Inc.©
  23. 23. ChallengesKnowledgeShift Inc.©
  24. 24. Emotional VR TrainingHuman Emotional State and its Relevancefor Military VR Training USC Institute for Creative Technologies – Dr. Rizzo – Study of re-creating emotional state of learning to transfer to real world Delivery method – Virtual Reality Target – Military suffering from PTSD Based upon past research from OvertonLearning which takes place under specificphysiological conditions, whether caused by drugadministration or emotional experiences, will have ahigher probability of being recalled when the initialphysiological state that learning initially occurredunder is present.KnowledgeShift Inc.©
  25. 25. “When powerful visuals or emotional scenarios are part of a learning experience, these can also enhance memory. The explicit conscious memory of an emotional situation will be more powerful than a non- emotional situation.” Connie MalamedKnowledgeShift Inc.©
  26. 26. Easy to Build SimulationKnowledgeShift IVR Works from any phone Allows for emotional based experiences Engages the learner Provides ability for coach or observer to provide feedback Provides ability for ongoing practiceKnowledgeShift Inc.©
  27. 27. AudioSet the mood with music Use as background music Changing scenes or break up content Add as ambient sound in the background Sound effects to emphasize learning activitiesKnowledgeShift Inc.©
  28. 28. Samples Tales from the Shift Humor on the 110th Floor Talking to kids on the playground Kittens!KnowledgeShift Inc.©
  29. 29. Resources Story Telling as an Instructional Method Digital Story Telling Tips and Resource How to Create Digital Story How to add emotional impact with evocative images Ten ways to design for emotions Vignettes TrainingKnowledgeShift Inc.©
  30. 30. Thank you! 630-221-8759 200 S Wacker Ste 1500 Chicago, IL 60606