An event of the Singapore Media Festival.
3rd - 5th December 2015, Singapore
Making Online Entertainment Matter
Almost 10 billion hours of video is watched online every day. But
who's watching, where are they watching, what platforms are they
watching, what devices are they using, who's influencing them and
what are the business and marketing opportunities around these
influencers and the online ecosystem?
"Digital Matters” is the pioneering B2B2Fan event in Asia that
demystifies the digerati and focuses on new frontiers of digital
creativity, social distribution and competition.
Digital Matters is where the entertainment industry converges with
digital content creators and their fans to uncover the four pistons that
drive the online entertainment business:
Roll up your sleeves, the event is a highly interactive playground
where brands, creators, agencies, MCNs, tech providers and media
owners get stuck in and collaborate to visualise and create the video
• Video platforms
• Digital distributors
• Existing, successful content creators
• New, aspiring creators
• Global and regional MCNs
• Brand marketers
• Creative and media agencies
• Creative solutions (software)
• Tech solutions (cameras, computers, platforms, mobiles)
• Media owners and filmmakers
Thursday, 3rd December
Creative content hack: Developing a winning influencer marketing strategy
Friday, 4th December
Global YouTubers and content creators, brands and agencies gives an Insider’s
• Creator’s guide to upping your game part 1: How do you build content
strategy that fans love?
• Creator’s guide to upping your game part 2: The power of smart data
• Brands and creator collaborations that really work
Pimp my tech: Technological innovations that you need to know about
• Big data and understanding the viewer
• MCNs: Did digital kill the analogue star? Where is the MNC sector heading?
• Aggregator or aggressor: What other online platforms are out there aside from
YouTube and why use them
• Social platform overload: How many platforms are too many to post on?
“An audience with” and Meet and Greet
A leading YouTube star will be interviewed on stage, talking about their journey as a
creator. 200 of their superfans will be invited to enjoy this with attendees, with fans
meeting their favourite star after the interview.
This two-and-a-half day event is
one part conference and one
part workshops for those in the
entire value chain of the digital
The new Hollywood A-Listers: To demonstrate first hand, how to connect with fans via digital and social
storytelling. Global digital creators will share their ‘behind the lens’ insights on their content strategies and brand
partnerships that spread the love.
Hands on how-to: Showcasing winning video and influencer marketing strategies, online content creation and a hands
on creator workshop, we will be host a creative content hack with agencies, tech start ups, brands, media owners and digital
What’s up next? We will pick the brains of ‘tech geeks in the know’ on the innovations in the pipeline that will change
the way content is produced, distributed and consumed at scale.
Block your ears! And finally, for those who have not seen for themselves the true influence of YouTubers and their fans
(where have you been?), we will host “an audience with” a global star and 200 of their biggest superfans!
The Digital Matters Academy aims to inspire a new generation of content creators. Every day people watch
hundreds of millions of hours on YouTube and generate billions of views. The Digital Matters Academy is a
unique concept that provides a live platform for fans to engage face to face with their favourite YouTubers, with
whom they could previously only interact with online.
Young creators (aged 13-20) will get a unique chance to learn how to commence their own creator journeys from
successful digital stars, producers and leaders in the online entertainment ecosystem.
Held in the form of fun and highly interactive sessions, the Digital Matters Academy is a hands-on Creator to
Creator learning approach, providing budding young talent with the opportunity to be mentored by international
stars and to learn how to produce quality online content from “behind the streams”.
We have already received pledges of support for the event and formation of an Advisory Board from
brands, agencies, MCNs, digital platforms, broadcasters, social marketers and content aggregators
including the following companies:
Branded designs, sells, markets and produces
amazing B2B and B2B2F(an) events in Asia.
Founded in 2002 and listed as a top 10 Event
Marketing agency by Marketing magazine, our
focus is to add value and grow the media, sports
and entertainment industry in Asia.We are experts
in the organisation, programming and production
of dynamic conferences, live music festivals,
academies, and youth fan events such as the
YouTube FanFest. Branded is an independent
company staffed by passionate multi-cultural,
multi-lingual and talented individuals with offices in
Hong Kong and Singapore.
Kelly Yau – Speakers & Programme Content
Victoria Pawsey - Sponsors
Sammy Shirra-Moore - Band & Artist Enquiries