Xiaomi is a Chinese electronics company founded in 2010 that produces affordable smartphones, smart home devices, and other consumer tech products. It has experienced rapid growth, becoming the top smartphone brand in India in 2017 and the world's 4th largest smartphone manufacturer. Xiaomi focuses on competitive pricing through an innovative business model that emphasizes low margins and high sales volumes. It has expanded globally from its origins in China and completed an IPO on the Hong Kong Stock Exchange in 2018.

1. Xiaomi
Presenter: Elsa Wang
(siqiwang)

2. Problems
2017 per capita month income in China: $850
Tech products are expensive for many Chinese:
• iPhone XR (64 GB): $935 in Chinese Apple store
• Fitbit (Alta HR): $188 in Chinese Fitbit store
A product with cheap price == ugly design + bad quality

3. Products
Mi Phones: $80 ~ $500
Mi Band: $10 ~ $30
Mi AI Speaker: $7 ~ $45
Mi Scooter: $288
and many other products:
VR glasses, TV, router, robot vacuum…

4. History
• Founded in Beijing,
China by Jun LEI
• Launched MIUI
2010
2011
2014
2015
2016
• Launched 1st Mi
Smartphone in
China
• Started expansion
outside China:
Singapore
• Launched Mi 4i
Smartphone in
India
2017
• Overtook Samsung
to become No. 1
smartphone brand
in India
• Mi cellphones
official sold in
European Union
2018
• Listed on HKSE
• World’s 4th largest
smartphone
manufacturer

6. Financial
Revenue ($) 2017 2016 2015
Total Revenue 16.48 billion 9.84 billion 9.60 billion
Gross Profit 2.18 billion 1.05 billion 0.40 billion
Since 7/9/2018, becomes the listed company on the Hong Kong Stock Exchange
2018 2nd quarter financial report:
Revenue ($) 4/1/2018 – 6/30/2018
Total Revenue 6.50 billion
Gross Profit 0.81 billion

7. Secret Sauces

8. Competition

9. Product
Design
User
Experiences
Cost
Product
Diversity
Hardware
Independence

10. Predication
Success!

11. References
https://www.mi.com/index.html
https://en.wikipedia.org/wiki/Xiaomi
https://en.wikipedia.org/wiki/History_of_Xiaomi
https://en.wikipedia.org/wiki/List_of_Xiaomi_products
https://en.wikipedia.org/wiki/Xiaomi_Smart_Home
https://finance.yahoo.com/quote/1810.HK/financials?p=1810.HK
https://www.simon-torrance.com/blog/xiaomi-businessmodel

12. Thank you!