Marketing plan -Xiomi New Product DevelopmentTushar Sharma
This is in conjunction with "Analysis of Consumer Preferences for New Smartphone" uploaded earlier. It showcases a detailed marketing plan for a new product in smartphone category.
Xiaomi strategy to sustain on fist position and grow more in global market.How they able to conquer Indian market in 4 years?Defeating story of SAMSUNG giant in Indian Market.
Current marketing strategies implemented by chinese smartphone start-up company are discussed and potential viral marketing ways to reach out to huge untapped market are suggested.
Market study and Industry Analysis of Xiaomi in India - PPT - Marketing Mana...Karan Kapoor
Marketing PPT of Project conducted on a progressing Chinese Internet Company, Xiaomi Incoproration / Xiaomi Technologies, known for it's Smartphones, and IoT gadgets. The project covers, Industry and Company overview (2016) and study conducted using marketing concepts like, PEST Analysis, SWOT Analysis, Marketing Objectives, Marketing Mix, Product Life Cycle and etc. (considering Indian and Global market conditions).
Project Link: https://goo.gl/cksB7o
Please feel free to Clip, Like and Share.
Connect with me on LinkedIn: https://www.linkedin.com/in/ikarankapoor/
Thank You.
Best,
Karan Kapoor.
Market Study and Industry Analysis of Xiaomi Incorporation in India - Marketi...Karan Kapoor
Marketing Project: Market Analysis for Company, Xiaomi India / Xiaomi Inc., implying marketing management concepts.
Date: November, 2016.
Description: Marketing Project conducted on a progressing Chinese Internet Company, Xiaomi Incorporation / Xiaomi Technologies, known for its Smartphones, and IoT gadgets. The project covers, Industry and Company overview (2016) and study conducted using marketing concepts like, PEST Analysis, SWOT Analysis, Marketing Objectives, Marketing Mix, Product Life Cycle and etc. (considering Indian and Global market conditions).
Please feel free to Clip, Like and Share.
Connect with me on LinkedIn: https://www.linkedin.com/in/ikarankapoor/
Thank You.
Best,
Karan Kapoor.
From a Local Software Company to An International Market Influencer - Xiaomi'...Yashraj Kakkad
Ever wondered how Xiaomi managed to climb the ladder of success in just 3 years?
Or did you give a thought to what's the reason why Xiaomi manages to sell thousands of smartphones in seconds?
Want to know how Xiaomi evolved as a game changer in the smartphone industry?
The answers to these questions lie in this presentation.
This slideshare beautifully shows the history of Xiaomi - From a local software company to an international market influencer.
Read the story and tell me the answer to the first two questions in comments! (Yes, you will have to think logically)
Xiaomi is the China based leading and popular electronic company, which is busy in
manufacturing mobile phones, tablets, HDTVs and wifi routers. This company has its
headquarter in Beijing and it got success in the local market and now it is going to target the big
markets of Russia, Indonesia, India and others to expand its business. It has introduced wide
range of mobile phones and tablets, which are very economical for the low income groups. This
company uses the resources of social media group rather than electronic or print media for the
transfer of their information about its products. The professionals from other leading companies
joined it, which enhanced its workforce and it got success in short time. The analysis of
strengths, weaknesses, opportunities and threats has been carried out.
Swot analysis and 4P-Analysis if Mi.
SWOT analysis is used mainly in the marketing domain for positioning of self and competetors.
and Ps of marketing here defines the principles of marketing.
shivam.sagar.nift@gmail.com
Marketing plan -Xiomi New Product DevelopmentTushar Sharma
This is in conjunction with "Analysis of Consumer Preferences for New Smartphone" uploaded earlier. It showcases a detailed marketing plan for a new product in smartphone category.
Xiaomi strategy to sustain on fist position and grow more in global market.How they able to conquer Indian market in 4 years?Defeating story of SAMSUNG giant in Indian Market.
Current marketing strategies implemented by chinese smartphone start-up company are discussed and potential viral marketing ways to reach out to huge untapped market are suggested.
Market study and Industry Analysis of Xiaomi in India - PPT - Marketing Mana...Karan Kapoor
Marketing PPT of Project conducted on a progressing Chinese Internet Company, Xiaomi Incoproration / Xiaomi Technologies, known for it's Smartphones, and IoT gadgets. The project covers, Industry and Company overview (2016) and study conducted using marketing concepts like, PEST Analysis, SWOT Analysis, Marketing Objectives, Marketing Mix, Product Life Cycle and etc. (considering Indian and Global market conditions).
Project Link: https://goo.gl/cksB7o
Please feel free to Clip, Like and Share.
Connect with me on LinkedIn: https://www.linkedin.com/in/ikarankapoor/
Thank You.
Best,
Karan Kapoor.
Market Study and Industry Analysis of Xiaomi Incorporation in India - Marketi...Karan Kapoor
Marketing Project: Market Analysis for Company, Xiaomi India / Xiaomi Inc., implying marketing management concepts.
Date: November, 2016.
Description: Marketing Project conducted on a progressing Chinese Internet Company, Xiaomi Incorporation / Xiaomi Technologies, known for its Smartphones, and IoT gadgets. The project covers, Industry and Company overview (2016) and study conducted using marketing concepts like, PEST Analysis, SWOT Analysis, Marketing Objectives, Marketing Mix, Product Life Cycle and etc. (considering Indian and Global market conditions).
Please feel free to Clip, Like and Share.
Connect with me on LinkedIn: https://www.linkedin.com/in/ikarankapoor/
Thank You.
Best,
Karan Kapoor.
From a Local Software Company to An International Market Influencer - Xiaomi'...Yashraj Kakkad
Ever wondered how Xiaomi managed to climb the ladder of success in just 3 years?
Or did you give a thought to what's the reason why Xiaomi manages to sell thousands of smartphones in seconds?
Want to know how Xiaomi evolved as a game changer in the smartphone industry?
The answers to these questions lie in this presentation.
This slideshare beautifully shows the history of Xiaomi - From a local software company to an international market influencer.
Read the story and tell me the answer to the first two questions in comments! (Yes, you will have to think logically)
Xiaomi is the China based leading and popular electronic company, which is busy in
manufacturing mobile phones, tablets, HDTVs and wifi routers. This company has its
headquarter in Beijing and it got success in the local market and now it is going to target the big
markets of Russia, Indonesia, India and others to expand its business. It has introduced wide
range of mobile phones and tablets, which are very economical for the low income groups. This
company uses the resources of social media group rather than electronic or print media for the
transfer of their information about its products. The professionals from other leading companies
joined it, which enhanced its workforce and it got success in short time. The analysis of
strengths, weaknesses, opportunities and threats has been carried out.
Swot analysis and 4P-Analysis if Mi.
SWOT analysis is used mainly in the marketing domain for positioning of self and competetors.
and Ps of marketing here defines the principles of marketing.
shivam.sagar.nift@gmail.com
Xiaomi company information, challenges faced by xiaomi in India, xiaomi expansion in India, Market share of Xiaomi in india, Case study on xiaomi, Best business practice of Xiaomi in india.
Marketing Report for Huawei Company LtdMARKETI.docxinfantsuk
Marketing Report for Huawei Company Ltd
MARKETING REPORT FOR HUAWEI MOBILE PHONES CONPANY LTD
NAME
COLLEGE
COURSE NUMBER
INSTRUCTOR’S NAME
DATE SUBMITTED
MARKETING REPORT FOR HUAWEI COMPANY LTD.1.0 Executive Summary
HUAWEI Inc. is a company established to manufacture mobiles phones, laptops/computers, eBooks and among other computer accessories. The corporation is established to be one of the leading mobile phones companies in the world with high definition mobile phones apps. This Report is drawn on a research to investigate the reasons that enables the corporation to remain one among the giant mobile phones firms like Samsung, Nokia, Microsoft, Techno, Apples’ and itel . The company is publicly owned multinational limited liability and quoted in the various Stock Exchange Markets.2.0 Situation Analysis
The Head Office of the corporation Beijing, China. It has facilities (assets) base of US $ 11 Billion. It has outlets all over the world with Kenya, Nigeria, South Africa, Uganda, Tanzania, Ethiopia, Sudan, Egypt and Latin America being the main branches.
All the outlets have experts and technocrats who offer customer services and after sales such installation, maintenance and transport.
2.1 Marketing Summary
The HUAWEI products target both the high level income earners and the middle income consumers. The markets for the products have expanded over time due to the high level technology installation such as android technologies, Microsoft technologies and many social media apps such Facebook, Instagram, Twitter, Google, LinkedIn; which are preferred by the customers.
2.2 SWOT Analysis
The corporation has several Strengths and Opportunities due its efficiency in operation and technique of production with Threats and Weaknesses being the establishment of firms with very low value products flooding the market (dumping).
2.3 Competition
The mobile phones market is faced with cut-throat competition from the products such as Nokia, Samsung, Techno, Apples’ and Microsoft which also uses the same technology. To counter such competition, HUAWEI has ensured that all its products uses high definition technology and are affordable to its existing consumers and the potential purchasers. The products are designed to suit consumers at mid level and high level groups’ wants.
2.4 Product Offering
There is uniformity of offering and delivery. The firm’s products are original and have HUAWEI Seal/mark and the IMEI is uniform for all the products having the same value. This bars fraudulence from the unscrupulous manufacturers who might produce the counterfeit products/ imitations to deceive the loyal customers.
2.5 Key to Success
The company owes its success to the aggressive professionals, who are highly skilled technocrats, ready to learn and adopt t ...
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
2. A “Marketing Strategy” is a business overall game plan for reaching people
and turning them into customers of the product or services that the business
provides.
The “Marketing Strategy” of the company contains the company’s :
Value proposition
Key marketing message
Information on the target customers
The Marketing Strategy informs the market plan, which is a document that
lays out the type and timing of marketing activities.
3. Xiaomi Inc. is a Beijing-based Internet company which was founded on
6 April, 2010 by Lei Jun.
The company began its activities with the development of Android based firmware
MIUI.
In April 2014, they hired former Google employee Hugo Barra as Xiaomi VP to
expand their business to international markets. And, then launched itself in INDIA in
July, 2014 with their then flagship Mi3 (via Flipkart).
Xiaomi has 8,100 employees and it is currently operating in China, HongKong
Taiwan, Singapore, Malaysia, Indonesia, Philippines, and India.
4. MISSION:
Making Quality Technology accessible to everyone.
Engaging Users or Fans helping them develop their new Products.
To lay more focus on After-Sales Service.
To open 10,000+ Offline Stores by early 2017.
VISION:
To make Xiaomi an Indian Company.
Creating an Internet Ecosystem through their innovation in technology.
To achieve the top spots in Indian Smartphone Industry.
5. 1. VIRTUAL STORE: Xiaomi does not own any physical stores and sell
exclusively from its online store/virtual store. It also relies on social
networking for marketing.
2. INCORPORATE CUSTOMER’S FEEDBACK: Xiaomi listen closely to
customer feedback, having them test out and incorporate those features
in upcoming phones.
3. TIGHT CONTROL OVER STOCK: Xiaomi is able to place cheaper
batch orders as demand dictates. Xiaomi Limited availability online flash
sales ensure that supply never outstrips demand and helps create
promote its products.
6.
7. EARNING PROFITS FROM ITS SOFTWARE: Xiaomi’s revenue
stream comes from its software — the highly-customizable MIUI firmware that is
based on Android which already has more than 30 million users. Thus unlike
Apple, for example, which makes money from margins on selling its
phones, Xiaomi is a more like Amazon where it wants to earn via its ecosystem by
selling various goodies and reap profits like an ecommerce company.
RETAILING DIRECTLY: Another objective is going directly to retail to cut
out the margins and, in turn, pass on the benefits to the consumers. Xiaomi will
sharpen its focus on its own Mi online stores to sell its wares, a strategy which has
paid off rich dividends in its home market.
8.
9. PRODUCT:
• Presenting itself as the good quality phone with the low prices is the good strategy that drives
Xiaomi to the top spot in the Smartphone industry.
• It has more special features than the standard Android phones and has options for customization
• The biggest key that drives Xiaomi on becoming successful is the software rather than the
hardware.
PRICE:
• Xiaomi sells its phones at a price that just covers the cost of the device rather than its
cost of production.
• Xiaomi is focusing more on selling its phones at a low price today, but gaining more in
the future from selling contents such as applications, service
and accessories.
10. PLACE:
• There are many countries outside China where the Smartphone market is dominated by Apple
and Samsung. This is the main obstacle for Xiaomi in expanding its brand internationally.
• Xiaomi already has a strong base in mainland China, Malaysia, and Singapore
• Currently, Xiaomi is expanding its market to India and the Philippines
• Xiaomi mostly sells its products online instead of opening physical stores.
PROMOTION:
• Word of Mouth
• Social Media.
11. Xiaomi has many competitors with Samsung being the biggest. Nearest toughest are:
SAMSUNG – 26%
LENOVO (INCLUDING MOTOROLA) 9.6%
MICROMAX - 7.5%
RELIANCE JIO SMARTPHONES – 7%
26%
9.60%
7.50%
7.40%7%
45.50%
INDIAN MARKET SMARTPHONES
SHARES
SAMSUNG
LENOVO
MICROMAX
XIAOMI
RELIANCE JIO
OTHERS
12. SEGMENTATION
Demographic Segmentation (Age , Income, and Generation .).
TARGETING
Age 18-35 i.e. from students to working class people
POSITIONING
Xiaomi has positioned itself on the behalf of its smart phones so well in the Indian market.
13. MI 5 MI MAX Xiaomi
Redmi 4 A
Xiaomi
Redmi 4
Xiaomi
Redmi Note 4
14. In conclusion, Xiaomi has a unique business model and a very interesting method which is disrupting
the Smartphone and technology world. It has been successful at incorporating a crowd sourcing
strategy into its product development process. At the same time, it has dispensed with all traditional
marketing methods and is fully engaged in utilising online communities & social marketing for its
marketing. With this innovative model, it has taken the world by storm and has created a huge cult
following here in India.
In just 6 years after its founding and 2 years of setting up in India, it has already become the world’s
third largest Smartphone maker (in shipments) and is the world’s most valuable technology start-up
company which has just been valued at US $46 billion.