Xiaomi is a Chinese electronics company founded in 2010 that is known as the "Apple of China." They launched their first phone, the Mi1, in 2011 and have since expanded their product lines. In India, Xiaomi partnered with Flipkart for flash sales and began local manufacturing. Their strategy focuses on affordable prices supported by an exclusive retail franchise model and online sales through partners like Flipkart and Amazon. Covid impacted sales but Xiaomi continues to grow as a leader in smartphones and other consumer electronics.

1. Sales and Distribution Strategy
06/12/2021
Abhilash/20397003

2. • Chinese company- 2010 (also launched MIUI)
• Knows as apple of China
• August 2011- first phone Mi1
• 2013- Redmi (target affordable buyers)
• 2014- first headquarters in Singapore
• 2014 July- India Mi3, Mi Band partnership- flipkart flash sale
• 2015- making phones in India ( Andhra Pradesh)
• 2017- Mi home store
• 2018- passes Samsung
• Low price with high quality

7. Competition

8. lockdown

10. Distribution
Xiaomi consumers
Xiaomi retailer(flipkart and amazon) consumer
Xiaomi distributor retailer consumer

14. Exclusive

15. Requirement for Mi franchise
• Have a space or area of 200 to 250 square feet
• No mi store in the 10km radius
• Application form
• Reviewed by Mi personnel
• Invest 2 to 5 L

16. manufacturing

22. covid analysis

24. Thank You
Abhilash
abhilashvijayan.unofficial@gmail.com