The document summarizes information about Xiaomi, a Chinese technology company that produces smartphones and other consumer electronics. It discusses Xiaomi's history and key products released since 2010. Financial information is presented showing rapid revenue growth from $8.9 billion in 2013 to $12 billion in 2014. Current hot products are highlighted as the Ninebot Mini electric scooter and MiTV smart TV. Xiaomi's large fan base and sales strategies are identified as contributing to its success against competitors in the smartphone market. Potential risks discussed are having revenue dependent on too many product categories and issues with counterfeiting.

1. EECS 441
Company Presentation
Rong Zhou(rongzh)

2. Products

4. Source:
http://www.statista.com/statistics/271496/global-market-share-held-by-smartphone-vendors-
since-4th-quarter-2009/, http://www.statista.com/chart/2512/smartphone-market-share-q2-2014/

5. source:
http://www.statista.com/chart/3
241/top-5-smartphone-
vendors-in-china/
mobile phone user: 1000M
smart phone user:
50%

6. History
Founded in 2010 by Lei Jun

7. Aug. 2010: Mi1 and MIUI(Android-based)
Aug. 2012: Mi2
Sept. 2013: Smart TV and Mi3
Feb. 2014: Redmi - 5.5 inch HD display and octa-core
Apr. 2014: $3.6B for domain mi.com
Nov. 2014: $1B for TV
Apr. 2015: Mi 4i in India
Jun. 2015: Redmi 2 in Brazil
Oct. 2015: 60-inch TV

8. Financial Info
Revenue: (pre-tax)
- 2013 - $8.9B
- 2014 - $12B (+135%) over 61M phones (+227%, 94% of the revenue)
Valued: $45B (Jan. 2015)
34.7M phones in first half of 2015

9. What’s HOT?
The Ninebot Mini
28 lbs 14 miles $315
MiTV
60-inch $785

10. Secret Sauce
● Fan-club mode
● Sales strategy

11. Competition

12. Success? Fail?
● Eggs in more than one basket?- home appliance connect phones, but too much $$$
● Counterfeit Jobs?