SlideShare a Scribd company logo
EECS 441
Company Presentation
Rong Zhou(rongzh)
Products
Source:
http://www.statista.com/statistics/271496/global-market-share-held-by-smartphone-vendors-
since-4th-quarter-2009/, http://www.statista.com/chart/2512/smartphone-market-share-q2-2014/
source:
http://www.statista.com/chart/3
241/top-5-smartphone-
vendors-in-china/
mobile phone user: 1000M
smart phone user:
50%
History
Founded in 2010 by Lei Jun
Aug. 2010: Mi1 and MIUI(Android-based)
Aug. 2012: Mi2
Sept. 2013: Smart TV and Mi3
Feb. 2014: Redmi - 5.5 inch HD display and octa-core
Apr. 2014: $3.6B for domain mi.com
Nov. 2014: $1B for TV
Apr. 2015: Mi 4i in India
Jun. 2015: Redmi 2 in Brazil
Oct. 2015: 60-inch TV
Financial Info
Revenue: (pre-tax)
- 2013 - $8.9B
- 2014 - $12B (+135%) over 61M phones (+227%, 94% of the revenue)
Valued: $45B (Jan. 2015)
34.7M phones in first half of 2015
What’s HOT?
The Ninebot Mini
28 lbs 14 miles $315
MiTV
60-inch $785
Secret Sauce
● Fan-club mode
● Sales strategy
Competition
Success? Fail?
● Eggs in more than one basket?- home appliance connect phones, but too much $$$
● Counterfeit Jobs?

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