Zynga company report for EECS 441

1. Jared Slawski
November 2nd

2. Products

3. Financial Info
•Current Stock Price: $2.37 (Oct 30th, 2015)
•Enterprise Value: $1.13B (Nov 1st, 2015)
•Revenue: $752.37M (June 30th, 2015)
•Profit Margin: -23.33% (June 30th, 2015)
•Operating Margin: -16.04% (June 30th, 2015)

4. History
•April, 2007: Founded and named after a dog
•July 2007: Zynga Poker released
•June 2009: Farmville released
•July 2013: New CEO
•January 2014: Mass lay-offs
•May 2015: Former CEO returns

5. What’s HOT

6. Secret Sauce
•“Connecting the world through games”
•Massive player base
•Tailored experience based on player activity

7. Story: The Rise and Fall of CEOs
Mark Pincus: 2007-2013
Mark Pincus: 2015-Present
Don Mattrick: 2013-2015

8. Competition

9. My Prediction
•A LOT has to change
•CEO returning is not a great sign
•Efforts are being made to evolve with audience

10. Questions?