Xiaomi India has grown through pre-purchase marketing like social media campaigns and sponsoring the Indian Premier League. It sells through e-commerce sites and retail stores with policies like free shipping and 10-day returns. A brand audit finds positives of great value, affordable service, but negatives of being seen as unpatriotic or imitating Apple. Recommendations include promoting it as "Made in India", highlighting quality at low prices, creating a distinct identity through celebrity endorsement, improving privacy, and expanding direct sales channels.