2. Mission & GoalsMission & Goals
Mission StatementMission Statement
– To cultivate the support ofTo cultivate the support of
alumni and friends toalumni and friends to
facilitate the continuedfacilitate the continued
growth and development ofgrowth and development of
a competitivea competitive
intercollegiate athleticintercollegiate athletic
program, therebyprogram, thereby
strengthening the diversestrengthening the diverse
educational experienceeducational experience
provided at Cumberlandprovided at Cumberland
UniversityUniversity
Goals For Athletic Fund-Goals For Athletic Fund-
RaisingRaising
– Improve CommunityImprove Community
Involvement in AthleticsInvolvement in Athletics
– Contribute to AthleticContribute to Athletic
ScholarshipsScholarships
– Maintain & EnhanceMaintain & Enhance
Athletic Facilities andAthletic Facilities and
EquipmentEquipment
– Pursue High QualityPursue High Quality
Athletes and CoachesAthletes and Coaches
– Support the Academic &Support the Academic &
Character Development ofCharacter Development of
Student-AthletesStudent-Athletes
3. Athletics Plan OverviewAthletics Plan Overview
Overall Target AudienceOverall Target Audience
– Former Cumberland Athletes & AlumniFormer Cumberland Athletes & Alumni
– Wilson County Youth under the age of 10Wilson County Youth under the age of 10
– Parents of Wilson County YouthParents of Wilson County Youth
– Middle Tennessee Advocates of Sports CompetitionMiddle Tennessee Advocates of Sports Competition
Key ComponentsKey Components
Web-Based Multimedia Information: for exampleWeb-Based Multimedia Information: for example www.cubulldogs.comwww.cubulldogs.com
Direct Mail Campaigns Specifically for AthleticsDirect Mail Campaigns Specifically for Athletics
Reestablish the Athletics’ Booster Club: The Bulldogs’ Club / Jr Bulldogs’ ClubhouseReestablish the Athletics’ Booster Club: The Bulldogs’ Club / Jr Bulldogs’ Clubhouse
Create High-Profile Philanthropic Opportunities for Student-AthletesCreate High-Profile Philanthropic Opportunities for Student-Athletes
Marketing Plan Focused on Increasing Exposure & Outside InvolvementMarketing Plan Focused on Increasing Exposure & Outside Involvement
Campaign FocusCampaign Focus
– ““Two Sports Are Better Than OneTwo Sports Are Better Than One”: Publicizes week-ends where multiple athletic events are”: Publicizes week-ends where multiple athletic events are
occurring on Cumberland Campusoccurring on Cumberland Campus
– ““Honoring The PastHonoring The Past”: Ceremonies that highlight accomplishments of past athletes and”: Ceremonies that highlight accomplishments of past athletes and
teams to stimulate alumni involvementteams to stimulate alumni involvement
Distribution of Sport Information Materials in the CommunityDistribution of Sport Information Materials in the Community
4. Website DevelopmentWebsite Development
****Single Most Important CommunicationsSingle Most Important Communications
& Marketing Tool& Marketing Tool****
Must Be Maintained ConstantlyMust Be Maintained Constantly
Website Should Contain:Website Should Contain:
– Weekly News and Human InterestWeekly News and Human Interest
Stories on All Athletic TeamsStories on All Athletic Teams
– Scoreboard from Weekly AthleticScoreboard from Weekly Athletic
CompetitionsCompetitions
– Schedule that Details Time andSchedule that Details Time and
Place for All Upcoming AthleticPlace for All Upcoming Athletic
Events for the WeekEvents for the Week
– Photographs from RecentPhotographs from Recent
CompetitionsCompetitions
– Links to Information About theLinks to Information About the
Bulldogs’ Club and Jr Bulldogs’Bulldogs’ Club and Jr Bulldogs’
ClubhouseClubhouse
– Information about Skills CampsInformation about Skills Camps
5. Direct Mail CampaignsDirect Mail Campaigns
Introductory Letter for Athletics Fund-RaisingIntroductory Letter for Athletics Fund-Raising
– Target AudienceTarget Audience: Current & Former Contributors to Athletics and: Current & Former Contributors to Athletics and
Former AthletesFormer Athletes
– Focus on the restructuring of athletics giving at Cumberland and theFocus on the restructuring of athletics giving at Cumberland and the
future plans for better organization, direction & purposefuture plans for better organization, direction & purpose
– Introduce the Bulldogs’ Club & Lil’ Bulldogs’ HouseIntroduce the Bulldogs’ Club & Lil’ Bulldogs’ House
– First Ask: Invitation to be the foundation of a new tradition atFirst Ask: Invitation to be the foundation of a new tradition at
Cumberland AthleticsCumberland Athletics
Follow Up Letter – More Specific PleaFollow Up Letter – More Specific Plea
– Target AudienceTarget Audience: Current & Former Contributors to Athletics plus all: Current & Former Contributors to Athletics plus all
Alumni membersAlumni members
– Rehash every athletic accomplishments of all teams from 2006Rehash every athletic accomplishments of all teams from 2006
– Focus on the special events planned in the coming months to supportFocus on the special events planned in the coming months to support
athleticsathletics
– Second Ask: A chance to be a part of one of the most successfulSecond Ask: A chance to be a part of one of the most successful
athletic departments in the conferenceathletic departments in the conference
6. The Bulldogs’ ClubThe Bulldogs’ Club
Organization for alumni and friends that financially supportOrganization for alumni and friends that financially support
the athletic departmentthe athletic department
Yearly monetary donationYearly monetary donation requiredrequired to maintainto maintain
membership and its benefitsmembership and its benefits
– Proposed chart of giving level benefits to follow – dollar amountsProposed chart of giving level benefits to follow – dollar amounts
are only suggestionsare only suggestions that are subject to changethat are subject to change
Giving Levels: the greater the donation, the moreGiving Levels: the greater the donation, the more
benefits the donor will receivebenefits the donor will receive
Donations can be made to the Athletic Department inDonations can be made to the Athletic Department in
general or designated for a specific sportgeneral or designated for a specific sport
– Participants should be encouraged for unrestricted giftsParticipants should be encouraged for unrestricted gifts
7. Bulldog Giving LevelsBulldog Giving Levels
*6*6thth
Man Giving Level is for Young AlumniMan Giving Level is for Young Alumni onlyonly up to three years after graduation.up to three years after graduation.
AnnualAnnual
MembershipMembership
CardCard
BulldogBulldog
CarCar
DecalDecal
DonationDonation
Listing inListing in
NewsletterNewsletter
QuarterlyQuarterly
EmailEmail
NewsletterNewsletter
MediaMedia
Guides /Guides /
PostersPosters
VIPVIP
EventEvent
ParkingParking
HospitalityHospitality
Tent/RoomTent/Room
AccessAccess
AwardsAwards
BanquetBanquet
LifetimeLifetime
ClubClub
MemberMember
66thth
Man*Man*
$10+$10+
VarsityVarsity
PlayerPlayer
$25+$25+
CaptainCaptain
$50+$50+
CoachCoach
$100+$100+
All-All-
ConferencConferenc
e $250+e $250+
All-All-
AmericaAmerica
n $500+n $500+
Hall ofHall of
FameFame
$1000+$1000+
8. Giving Award LevelsGiving Award Levels
Bulldogs Club Information continuedBulldogs Club Information continued
Annual Membership CardAnnual Membership Card: A yearly membership card that also gives a one-time 10% discount on: A yearly membership card that also gives a one-time 10% discount on
Cumberland University merchandise from the bookstore.Cumberland University merchandise from the bookstore.
Bulldog Car DecalBulldog Car Decal: A static cling decal for car window that states “Proud Bulldogs’ Club Member”.: A static cling decal for car window that states “Proud Bulldogs’ Club Member”.
Donation Listed in “Phoenix Rising” NewsletterDonation Listed in “Phoenix Rising” Newsletter: A listing of club member names under their: A listing of club member names under their
designated giving level will be published in the Fall edition ofdesignated giving level will be published in the Fall edition of Phoenix Rising.Phoenix Rising.
Quarterly Email Athletics NewsletterQuarterly Email Athletics Newsletter: This quarterly newsletter distributed via email will update: This quarterly newsletter distributed via email will update
club members on the past athletic accomplishments and give them the opportunity to previewclub members on the past athletic accomplishments and give them the opportunity to preview
upcoming events.upcoming events.
Media Guides or PostersMedia Guides or Posters: Members of this level will receive copies of athletic publication: Members of this level will receive copies of athletic publication
materials before they are available to the general public.materials before they are available to the general public.
VIP Event ParkingVIP Event Parking: A special parking area will be provided in conjunction with special athletic: A special parking area will be provided in conjunction with special athletic
events (i.e. Homecoming, Tournament games, etc).events (i.e. Homecoming, Tournament games, etc).
Hospitality Tent/Room AccessHospitality Tent/Room Access: A hospitality tent or room will be set up at special events with: A hospitality tent or room will be set up at special events with
food, a sitting area and other activities.food, a sitting area and other activities.
Athletics Award BanquetAthletics Award Banquet: Members will be invited to attend the annual athletics award banquet: Members will be invited to attend the annual athletics award banquet
that celebrates the accomplishment of all CU teams and their individual players.that celebrates the accomplishment of all CU teams and their individual players.
Lifetime MembershipLifetime Membership: This guarantees the club member lifetime access to all above privileges: This guarantees the club member lifetime access to all above privileges
awarded to Bulldog Club Members. All lifetime members will receive a special membership cardawarded to Bulldog Club Members. All lifetime members will receive a special membership card
and a certificate of appreciation.and a certificate of appreciation.
9. Jr Bulldogs’ ClubhouseJr Bulldogs’ Clubhouse
Organization designated for Cumberland UniversityOrganization designated for Cumberland University
fans ages 12 years or youngerfans ages 12 years or younger
$10 Yearly Membership Fee per child$10 Yearly Membership Fee per child
Child will receive:Child will receive:
– Personal Jr Bulldog Membership CardPersonal Jr Bulldog Membership Card
– Youth T-Shirt (one-time gift)Youth T-Shirt (one-time gift)
– Invitation to the Annual Meet N’ Greet with CumberlandInvitation to the Annual Meet N’ Greet with Cumberland
athletes from all sportsathletes from all sports
– Priority information on Youth Sports Skills CampsPriority information on Youth Sports Skills Camps
– Information on other special events specifically for kidsInformation on other special events specifically for kids
throughout the yearthroughout the year
10. Annual CU Sports Meet N’ GreetAnnual CU Sports Meet N’ Greet
Special activities for Bulldogs’ Club and Jr Bulldogs’Special activities for Bulldogs’ Club and Jr Bulldogs’
Clubhouse membersClubhouse members onlyonly: during Football Homecoming: during Football Homecoming
Male & Female athletes representing severalMale & Female athletes representing several
Cumberland sports should help volunteer at theseCumberland sports should help volunteer at these
activities to “meet & greet” the publicactivities to “meet & greet” the public
– Inflatable slides or jumpers for the kidsInflatable slides or jumpers for the kids
– Face Painting availableFace Painting available
– Hospitality tent with free food and a sitting areaHospitality tent with free food and a sitting area
– Cumberland Athletics merchandise for saleCumberland Athletics merchandise for sale
– Should give people the opportunity to join the BulldogShould give people the opportunity to join the Bulldog
Club or Jr Bulldogs’ Clubhouse at the eventClub or Jr Bulldogs’ Clubhouse at the event
11. Implementation of Development PlanImplementation of Development Plan
Execution of WebsiteExecution of Website
– Designed in coordination with Cumberland.edu website overhaulDesigned in coordination with Cumberland.edu website overhaul
– Athletics staff writes articles on team performance and accomplishments for theirAthletics staff writes articles on team performance and accomplishments for their
specific team during the seasonspecific team during the season
– Use English / Marketing students to assist in writing human interest storiesUse English / Marketing students to assist in writing human interest stories
Athletics Association ClubsAthletics Association Clubs
– Obtain approval on giving levelsObtain approval on giving levels
– Find merchandise for incentive gifts: fund-raiser may be necessary to finance theFind merchandise for incentive gifts: fund-raiser may be necessary to finance the
these purchasesthese purchases
– Combine effort of athletics department representative and alumni association toCombine effort of athletics department representative and alumni association to
monitor initial club formation: eventually an athletics association board will bemonitor initial club formation: eventually an athletics association board will be
necessarynecessary
Annual Meet N’ GreetAnnual Meet N’ Greet
– Coordinate event planning from the development office with management &Coordinate event planning from the development office with management &
execution from athletics departmentexecution from athletics department
– Recruit a group of student athlete volunteers for the actual event: at least six,Recruit a group of student athlete volunteers for the actual event: at least six,
three females and three males from different sportsthree females and three males from different sports
– Include family oriented activities like inflatables, balloon animals & face paintingInclude family oriented activities like inflatables, balloon animals & face painting
– Hospitality Tent with buffet tables, chairs, food and drinksHospitality Tent with buffet tables, chairs, food and drinks
12. Philanthropic Activities for AthletesPhilanthropic Activities for Athletes
PURPOSEPURPOSE: To cultivate widespread interest in Cumberland Athletics by: To cultivate widespread interest in Cumberland Athletics by
increasing the visibility of student athletes and athletics staff in the Wilsonincreasing the visibility of student athletes and athletics staff in the Wilson
County community through consistent involvement in outreach projectsCounty community through consistent involvement in outreach projects
– These are suggestions specifically designed to enhance the overallThese are suggestions specifically designed to enhance the overall
mission statement for athletics fund raising-- in addition to anymission statement for athletics fund raising-- in addition to any
previously established activities.previously established activities.
Proposed ActivitiesProposed Activities
– Participation in Habitat for Humanity projectsParticipation in Habitat for Humanity projects
– Sponsor an Annual Blood Drive with the American Red CrossSponsor an Annual Blood Drive with the American Red Cross
– ““Dogs Can Read Too!” CU Literacy InitiativeDogs Can Read Too!” CU Literacy Initiative
– Toys For Tots Holiday Toy DriveToys For Tots Holiday Toy Drive
Local media outlets (TV and print) should be notified about variousLocal media outlets (TV and print) should be notified about various
charitable projects and activities.charitable projects and activities.
Cumberland should have feature stories about all philanthropy in theCumberland should have feature stories about all philanthropy in the
Phoenix RisingPhoenix Rising newsletter and on the athletics website.newsletter and on the athletics website.
13. CU Athletics and HabitatCU Athletics and Habitat
Student-athletes and staff can volunteer their time to helpStudent-athletes and staff can volunteer their time to help
with Habitat projects in various Wilson Countywith Habitat projects in various Wilson County
communities.communities.
Focus on participating in the Spring – possibly tied toFocus on participating in the Spring – possibly tied to
Alternative Spring BreakAlternative Spring Break
Participants: 10 student-athletes (5 male and 5 female)Participants: 10 student-athletes (5 male and 5 female)
plus at least 2 coachesplus at least 2 coaches
Projects can range from helping build houses toProjects can range from helping build houses to
participating in fund-raising events.participating in fund-raising events.
14. CU Annual Blood DriveCU Annual Blood Drive
By sponsoring a Lebanon based blood drive, the Athletic departmentBy sponsoring a Lebanon based blood drive, the Athletic department
can spur community participation in philanthropic events and drawcan spur community participation in philanthropic events and draw
people to Cumberland’s campus.people to Cumberland’s campus.
Proposed Date: In the Fall, during football seasonProposed Date: In the Fall, during football season
Coordinating ActivitiesCoordinating Activities
– Two to Three Athletes should be present during the drive to greetTwo to Three Athletes should be present during the drive to greet
donors and thank people for participatingdonors and thank people for participating
– Raffle for all people who donate blood that gives away free tickets,Raffle for all people who donate blood that gives away free tickets,
parking and food vouchers to the next football gameparking and food vouchers to the next football game
– Advantageous to choose a day when another on-campus eventAdvantageous to choose a day when another on-campus event
(preferably athletics) will be occurring(preferably athletics) will be occurring
15. Dogs Can Read, Too!Dogs Can Read, Too!
Student-athletes visit local Wilson CountyStudent-athletes visit local Wilson County
schools to talk with students & read storiesschools to talk with students & read stories
to promote literacy and support the growthto promote literacy and support the growth
of education in Tennessee.of education in Tennessee.
Proposed ScheduleProposed Schedule
3 to 5 months in the Fall to gain points3 to 5 months in the Fall to gain points
2 to 3 visits to the winners in the Spring2 to 3 visits to the winners in the Spring
PremisePremise
33rdrd
and 4and 4thth
grade class members in selectedgrade class members in selected
Wilson County schools earn points byWilson County schools earn points by
reading books.reading books.
The class that accumulates the most pointsThe class that accumulates the most points
receives a visit from a Cumberland athlete.receives a visit from a Cumberland athlete.
The ideal would be two male and twoThe ideal would be two male and two
female athletes participating.female athletes participating.
During the visit, the athletes will read aDuring the visit, the athletes will read a
story and answer the students’ questions.story and answer the students’ questions.
16. Holiday Toy DriveHoliday Toy Drive
In conjunction with “Toys For Tots”, the athletic department will sponsor a toyIn conjunction with “Toys For Tots”, the athletic department will sponsor a toy
drive that gives spectators free admission with a donated toy.drive that gives spectators free admission with a donated toy.
Premise:Premise:
Cardboard boxes will be set up at the entrances to the men’s and women’sCardboard boxes will be set up at the entrances to the men’s and women’s
basketball games to collect toys.basketball games to collect toys.
An unopened toy is worth one free admission with the purchase of one fullAn unopened toy is worth one free admission with the purchase of one full
price admission.price admission.
After the game, toys are transported to a Toys For Tots drop-off center.After the game, toys are transported to a Toys For Tots drop-off center.
Proposed Date: Winter (maybe during the CU Basketball Classic)Proposed Date: Winter (maybe during the CU Basketball Classic)
17. Implementation of Philanthropic AgendaImplementation of Philanthropic Agenda
OrganizationOrganization
Select one or more teams for involvement in each eventSelect one or more teams for involvement in each event
Staff of development office can correspond with non-profit organizations onStaff of development office can correspond with non-profit organizations on
the feasibility of the plan & necessary resourcesthe feasibility of the plan & necessary resources
Schedule event based on recommendations from development office & pre-Schedule event based on recommendations from development office & pre-
existing obligations of the participating teamsexisting obligations of the participating teams
ExecutionExecution
One Day Events: On-site management on the day of the event isOne Day Events: On-site management on the day of the event is
responsibility of athletics staffresponsibility of athletics staff
– For Example: Blood Drive and Toy DriveFor Example: Blood Drive and Toy Drive
Long Term Projects: Committee needed for the oversight of projectsLong Term Projects: Committee needed for the oversight of projects
needing additional time, planning or resourcesneeding additional time, planning or resources
– For Example: Habitat or Dogs Can Read initiativeFor Example: Habitat or Dogs Can Read initiative
– Members from development office responsible for initial set-up and planningMembers from development office responsible for initial set-up and planning
while athletics staff handles event management and follow-upwhile athletics staff handles event management and follow-up
University public relations and / or the Athletic Director should supervisor theUniversity public relations and / or the Athletic Director should supervisor the
notification of all media outlets with regards to any philanthropic eventsnotification of all media outlets with regards to any philanthropic events
involving the athletic departmentinvolving the athletic department
18. Sport Information MaterialsSport Information Materials
Calendar PostersCalendar Posters: A collective poster that features the schedules for: A collective poster that features the schedules for
multiple sports based on their participation seasonmultiple sports based on their participation season
– Fall Sports: Football, Volleyball, Men’s Soccer, Women’s Soccer, Men’sFall Sports: Football, Volleyball, Men’s Soccer, Women’s Soccer, Men’s
Golf, Women’s GolfGolf, Women’s Golf
– Winter Sports: Men’s Basketball, Women’s Basketball, Wrestling,Winter Sports: Men’s Basketball, Women’s Basketball, Wrestling,
BaseballBaseball
– Spring Sports: Men’s Tennis, Women’s Tennis, Women’s SoftballSpring Sports: Men’s Tennis, Women’s Tennis, Women’s Softball
Pocket Sized Schedule CardsPocket Sized Schedule Cards: Portable and convenient cards for: Portable and convenient cards for
spectator sports as well as potential revenue sportsspectator sports as well as potential revenue sports
– Two schedules can be placed in one cardTwo schedules can be placed in one card
– For example: Football & Volleyball, Men’s & Women’s Basketball,For example: Football & Volleyball, Men’s & Women’s Basketball,
BaseballBaseball
Media GuidesMedia Guides: Programs that provide detailed information on the: Programs that provide detailed information on the
team’s history, players and coaching staffteam’s history, players and coaching staff
– Can be for individual programs or entire athletic departmentCan be for individual programs or entire athletic department
– Possible for advertising space within the guide for local businessesPossible for advertising space within the guide for local businesses
19. ““Two Sports Are Better Than One”Two Sports Are Better Than One”
Marketing Plan #1Marketing Plan #1
PURPOSEPURPOSE: To increase the numbers of fans and community: To increase the numbers of fans and community
supporters for athletics by marketing two or more sporting eventssupporters for athletics by marketing two or more sporting events
togethertogether
Use spectator sports to draw people to campus and stimulate theUse spectator sports to draw people to campus and stimulate the
community’s interest in the university’s successcommunity’s interest in the university’s success
– Fall Sports: Football & Volleyball / Wrestling & SoccerFall Sports: Football & Volleyball / Wrestling & Soccer
– Winter Sports: Men’s & Women’s Basketball / Baseball & WrestlingWinter Sports: Men’s & Women’s Basketball / Baseball & Wrestling
– Spring Sports: Men’s & Women’s Tennis / SoftballSpring Sports: Men’s & Women’s Tennis / Softball
CONCEPTSCONCEPTS
Family Friendly Fun for the CommunityFamily Friendly Fun for the Community
Website and Newsletter Listing of EventsWebsite and Newsletter Listing of Events
Calendar Posters displayed in local businesses – sponsors &Calendar Posters displayed in local businesses – sponsors &
consistent supporters should have priorityconsistent supporters should have priority
Premier Event: Homecoming FestivitiesPremier Event: Homecoming Festivities
– All Homecoming materials should mention multiple athletic events takingAll Homecoming materials should mention multiple athletic events taking
place during the week-end.place during the week-end.
20. ““Honoring The Past”Honoring The Past”
Marketing Plan #2Marketing Plan #2
PURPOSEPURPOSE: To reignite alumni interest in athletics and establish the means for: To reignite alumni interest in athletics and establish the means for
increased involvementincreased involvement
Emphasize the importance of history and tradition at the universityEmphasize the importance of history and tradition at the university
CONCEPTSCONCEPTS
Homecoming Event: Honor one of the more successful coaches / players /Homecoming Event: Honor one of the more successful coaches / players /
teams in Cumberland football historyteams in Cumberland football history
““Seventh Inning Stretch”: Celebrate the past successes of CumberlandSeventh Inning Stretch”: Celebrate the past successes of Cumberland
baseball gamesbaseball games
– Invite former players and coaches back for a halftime / 7Invite former players and coaches back for a halftime / 7thth
inning tributeinning tribute
ceremonyceremony
– Give them the opportunity to make a group donation towards football orGive them the opportunity to make a group donation towards football or
baseball to memorialize the occasionbaseball to memorialize the occasion
Articles about past athletes & coaches in the Phoenix newsletter, athleticArticles about past athletes & coaches in the Phoenix newsletter, athletic
association correspondence and on the athletics webpageassociation correspondence and on the athletics webpage
– ““Where Are They Now?” articlesWhere Are They Now?” articles
– Anniversary articles that recount famous or favorite competitionAnniversary articles that recount famous or favorite competition
experiences from all sportsexperiences from all sports
21. Implementation of Marketing PlanImplementation of Marketing Plan
Key ComponentKey Component : Finding a company to make posters & media guides at a: Finding a company to make posters & media guides at a
reasonable price – possibility for long term partnership / sponsorshipreasonable price – possibility for long term partnership / sponsorship
Combine development office and athletics resources to locate thisCombine development office and athletics resources to locate this
Schedule PostersSchedule Posters (Initial Production Plan)(Initial Production Plan)
Create limited number of posters for high-profile spectators sports onlyCreate limited number of posters for high-profile spectators sports only
– Football and Baseball as well as Men’s & Women’s BasketballFootball and Baseball as well as Men’s & Women’s Basketball
Posters distributed to local businesses: signed posters for those with aPosters distributed to local businesses: signed posters for those with a
history of supporting Cumberlandhistory of supporting Cumberland
Media GuidesMedia Guides (Initial Production Plan)(Initial Production Plan)
Media Guides will be a composite of all athletics teamsMedia Guides will be a composite of all athletics teams
– Each team profile includes a team picture, game schedule and summary of theEach team profile includes a team picture, game schedule and summary of the
team’s recent & past historyteam’s recent & past history
– May have to use both color and B&W photos to decrease expenseMay have to use both color and B&W photos to decrease expense
Provide advertising space for local business or individuals/alumni canProvide advertising space for local business or individuals/alumni can
purchase space for announcements: help to off-set overall production costspurchase space for announcements: help to off-set overall production costs
Distributed to donors at certain giving levels and former CU athletesDistributed to donors at certain giving levels and former CU athletes
– Extra copies can be used as fund raising and recruiting toolsExtra copies can be used as fund raising and recruiting tools
22. Implementation of Marketing PlanImplementation of Marketing Plan
ContinuedContinued
Organization of Marketing Plans / EventsOrganization of Marketing Plans / Events
Campus Advertising ResourcesCampus Advertising Resources
– Word of Mouth: Make sure students are well informed aboutWord of Mouth: Make sure students are well informed about
weekly athletic events via email blasts & flyersweekly athletic events via email blasts & flyers
– Have schedule posters distributed around community personallyHave schedule posters distributed around community personally
by the athletesby the athletes
– Use Marketing & Business students to create ads for theUse Marketing & Business students to create ads for the
newsletter, website and possibly other medianewsletter, website and possibly other media
– University public relations and/or Athletic director should localUniversity public relations and/or Athletic director should local
news outlets well informed about on-campus competitionnews outlets well informed about on-campus competition
Focus on high profile match ups or intense rivalry gamesFocus on high profile match ups or intense rivalry games
Closely Linked with Alumni MembersClosely Linked with Alumni Members
– Utilize Alumni Association members to help plan & organizeUtilize Alumni Association members to help plan & organize
events, especially Homecoming festivitiesevents, especially Homecoming festivities
– Ask athletics alumni to write articles for the Phoenix newsletterAsk athletics alumni to write articles for the Phoenix newsletter
about their experiences and memories as former athletesabout their experiences and memories as former athletes
23. Strategic PlanningStrategic Planning
3 To 5 Year Outlook3 To 5 Year Outlook
Establish Core Membership (Founders) in Bulldogs’ Club and JrEstablish Core Membership (Founders) in Bulldogs’ Club and Jr
Bulldogs’ ClubhouseBulldogs’ Clubhouse
– Recognition for dedicated members who renew every yearRecognition for dedicated members who renew every year
– Create a Athletics Association Board of Directors who share theCreate a Athletics Association Board of Directors who share the
responsibility in planning & sponsoring events for fund raisingresponsibility in planning & sponsoring events for fund raising
Institute the Concept of “Tradition” with Annual Events InvolvingInstitute the Concept of “Tradition” with Annual Events Involving
Club Members and AlumniClub Members and Alumni
– Events should become directly associated to specific seasonal sportingEvents should become directly associated to specific seasonal sporting
events (i.e., 3events (i.e., 3rdrd
Annual Homecoming Chili Cook-Out)Annual Homecoming Chili Cook-Out)
Create Opportunity for Annual Sponsorship Agreements withCreate Opportunity for Annual Sponsorship Agreements with
Athletics Events for Local BusinessesAthletics Events for Local Businesses
– Can be for annual events (i.e., the CU Sports Meet N’ Greet) or withCan be for annual events (i.e., the CU Sports Meet N’ Greet) or with
specific teamsspecific teams
