Future Transformational Leadership 
Strategies for Librarians 
Stephen Abram, MLS 
Manila, Philippines 
October 23, 2014
2 
Transformational Leadership 
• Leaders are nothing without followers. Seems simple but so much 
harder to do than to say. Stephen Abram discusses the role of leaders 
in the library movement, the role of collaboration, speaking with one 
voice, and most importantly * choosing your priorities for impact *. 
Stephen notes from his previous visit that the Philippines is on the 
cusp of greatness as an emerging economy ideally situated to engage 
with many countries globally. How do you build on your strengths? 
How do we think long term? What role can librarians play to have a 
solid impact on education, the economy, and quality of life for all? 
What is the role of collaboration within libraries, between library 
sectors and with government and other enterprises?
Librarian Magic
The Complex Value Proposition 
Smelly 
Yellow 
Liquid 
Or 
Sex 
Appeal?
SLA Alignment Research 
Highlights: 
• Relationships, Networks, Collaboration 
• Speed – Save Time 
• Packaging for Added Value Answers 
• Educate and Train 
6
Grocery Stores
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
Meals
Remaining Relevant and Having a Positive Impact
Up Your Game 
• Know your local community demographics 
• Focus on needs assessment and social assessments 
• Outreach versus engagement and partnerships 
• Prioritize: Love all, Serve all, Save the World means nothing 
gets done 
• Priorities are SMART: Specific, Measurable, Attainable, 
Relevant, & Time bound 
• Look for partnerships that add value
Up Your Game 
• Mobile 
• Content 
• Merge with records management and archives 
• Sensemaking
What are the real issues? 
• Craft versus Industrial Strength 
• Personal service only when there’s impact 
• Pilot, Project, Initiative versus Portfolio Strategy 
• Hand-knitted prototypes versus Production 
• e.g. Information Literacy and Fluency initiatives 
• Discovery versus Search versus Deep Search 
• eLearning units and program dissemination 
• Citation and information ethics 
• Content and repository archipelagos 
• Strategic Analytics 
• Value & Impact Measures 
• Behaviours, Satisfaction 
• Economic and strategic alignment
Up Your Game 
• Start offering diplomas and certificates 
• The Non-credit Course 
• Look for internal partnerships that add value 
• Offer real educational opportunities not just adjacencies 
• What courses to you offer or recommend? (TED, Khan 
Academy, MOOCs, etc.) 
• Play and connect yourself
Up Your Game 
• Learn how to reach and teach online 
• Teach how to learn online 
• Teach how to research online 
• Everyone in academic libraries should be focused on 
teaching/researching first, then library 
• Learn more systems than one! 
• Be obsessive about consultation, recommendations and advice 
• Social alignment rules and use the tools
Up Your Game 
• Align with Collections – But add virtual experiences 
• Start being Mobile in the extreme 
• Look for partnerships that add value 
• Focus on relationship management / liaisons 
• Ensure the program delivery person is embedded including 
librarians 
• What are your top learning or research domains? Start there. 
• Don’t go it alone. Build scalability and sustainability. 
• Look for replicability – look for commonalities
The new 
bibliography and 
collection 
development 
Ask Us, KNOWLEDGE 
PORTALS 
KNOWLEDGE, 
LEARNING, 
INFORMATION & 
RESEARCH 
COMMONS
Up Your Game 
• Take the strong ‘library’ brand and add dimension of “Librarian” 
• Personal branding –Who are you and your team? Promote them. 
• Program branding 
• Take risks for attention (AIDA) 
• Embed your brand beyond the library walls and virtually 
• Go beyond the information brand to informing, creating, and social
Up Your Game 
• Grow collections investments in strategic areas 
• Develop hybrid strategies that are consistent and integrated for 
digital and print and programs 
• Be obsessive about consultation, recommendations and advice 
• Integrate virtual and physical – hybridize 
• Social alignment rules
Up Your Game 
• OCLC Linked Data & APIs 
• DPLA Vault & APIs 
• 3D, learning object, LibGuides, audio, or streaming media repositories 
• Understand Pedagogy in the context of student experiences and 
educational goals 
• Understand human development from teens to adult learning 
• Understand the projects 
• Makerspace… laboratories – onsite relevance 
• Consider partnerships to put librarians into real liaison 
• Consider coaches and tutoring partnerships
Up Your Game 
• Embedded team member 
• Embedded teacher 
• Embedded research coach 
• Embedded personal librarian 
• Reintermediation
Up Your Game 
• Dog, Star, Cow, Problem Child/? 
• Reduce investment in successes – This isn’t a typo 
• Increase investment in future successes – learn from failing 
• Look at TCO - Do NOT value your own time at zero 
• Look at all costs incurred and not just hard costs 
• Review opportunity costs in soft costs
Being Open to Ambiguity 
Be the Change We Want to See
Stephen Abram, MLS, FSLA 
Consultant, Dysart & Jones/Lighthouse Partners 
Cel: 416-669-4855 
stephen.abram@gmail.com 
Stephen’s Lighthouse Blog 
http://stephenslighthouse.com 
Facebook, Pinterest, Tumblr: Stephen Abram 
LinkedIn / Plaxo: Stephen Abram 
Twitter: @sabram 
SlideShare: StephenAbram1

Atteneo manilaabram

  • 1.
    Future Transformational Leadership Strategies for Librarians Stephen Abram, MLS Manila, Philippines October 23, 2014
  • 2.
    2 Transformational Leadership • Leaders are nothing without followers. Seems simple but so much harder to do than to say. Stephen Abram discusses the role of leaders in the library movement, the role of collaboration, speaking with one voice, and most importantly * choosing your priorities for impact *. Stephen notes from his previous visit that the Philippines is on the cusp of greatness as an emerging economy ideally situated to engage with many countries globally. How do you build on your strengths? How do we think long term? What role can librarians play to have a solid impact on education, the economy, and quality of life for all? What is the role of collaboration within libraries, between library sectors and with government and other enterprises?
  • 3.
  • 5.
    The Complex ValueProposition Smelly Yellow Liquid Or Sex Appeal?
  • 6.
    SLA Alignment Research Highlights: • Relationships, Networks, Collaboration • Speed – Save Time • Packaging for Added Value Answers • Educate and Train 6
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
    Remaining Relevant andHaving a Positive Impact
  • 12.
    Up Your Game • Know your local community demographics • Focus on needs assessment and social assessments • Outreach versus engagement and partnerships • Prioritize: Love all, Serve all, Save the World means nothing gets done • Priorities are SMART: Specific, Measurable, Attainable, Relevant, & Time bound • Look for partnerships that add value
  • 13.
    Up Your Game • Mobile • Content • Merge with records management and archives • Sensemaking
  • 14.
    What are thereal issues? • Craft versus Industrial Strength • Personal service only when there’s impact • Pilot, Project, Initiative versus Portfolio Strategy • Hand-knitted prototypes versus Production • e.g. Information Literacy and Fluency initiatives • Discovery versus Search versus Deep Search • eLearning units and program dissemination • Citation and information ethics • Content and repository archipelagos • Strategic Analytics • Value & Impact Measures • Behaviours, Satisfaction • Economic and strategic alignment
  • 15.
    Up Your Game • Start offering diplomas and certificates • The Non-credit Course • Look for internal partnerships that add value • Offer real educational opportunities not just adjacencies • What courses to you offer or recommend? (TED, Khan Academy, MOOCs, etc.) • Play and connect yourself
  • 16.
    Up Your Game • Learn how to reach and teach online • Teach how to learn online • Teach how to research online • Everyone in academic libraries should be focused on teaching/researching first, then library • Learn more systems than one! • Be obsessive about consultation, recommendations and advice • Social alignment rules and use the tools
  • 17.
    Up Your Game • Align with Collections – But add virtual experiences • Start being Mobile in the extreme • Look for partnerships that add value • Focus on relationship management / liaisons • Ensure the program delivery person is embedded including librarians • What are your top learning or research domains? Start there. • Don’t go it alone. Build scalability and sustainability. • Look for replicability – look for commonalities
  • 18.
    The new bibliographyand collection development Ask Us, KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS
  • 19.
    Up Your Game • Take the strong ‘library’ brand and add dimension of “Librarian” • Personal branding –Who are you and your team? Promote them. • Program branding • Take risks for attention (AIDA) • Embed your brand beyond the library walls and virtually • Go beyond the information brand to informing, creating, and social
  • 20.
    Up Your Game • Grow collections investments in strategic areas • Develop hybrid strategies that are consistent and integrated for digital and print and programs • Be obsessive about consultation, recommendations and advice • Integrate virtual and physical – hybridize • Social alignment rules
  • 21.
    Up Your Game • OCLC Linked Data & APIs • DPLA Vault & APIs • 3D, learning object, LibGuides, audio, or streaming media repositories • Understand Pedagogy in the context of student experiences and educational goals • Understand human development from teens to adult learning • Understand the projects • Makerspace… laboratories – onsite relevance • Consider partnerships to put librarians into real liaison • Consider coaches and tutoring partnerships
  • 22.
    Up Your Game • Embedded team member • Embedded teacher • Embedded research coach • Embedded personal librarian • Reintermediation
  • 23.
    Up Your Game • Dog, Star, Cow, Problem Child/? • Reduce investment in successes – This isn’t a typo • Increase investment in future successes – learn from failing • Look at TCO - Do NOT value your own time at zero • Look at all costs incurred and not just hard costs • Review opportunity costs in soft costs
  • 24.
    Being Open toAmbiguity Be the Change We Want to See
  • 25.
    Stephen Abram, MLS,FSLA Consultant, Dysart & Jones/Lighthouse Partners Cel: 416-669-4855 stephen.abram@gmail.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook, Pinterest, Tumblr: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: @sabram SlideShare: StephenAbram1