Analysis of horror websites

2. Interactivity- The audience can turn sound on and off, share their interest on social media
and links to find the trailer and other sites with links on the website. By having the links to
social media means people can advertiser the film for them for free it is good use of cross
branding and synergy.
There is a pop up menu at the bottom of the screen showing legal information.
Links to buy tickets for the film and websites that offer information about real life
occurrences of parts of the film. This is to frighten the audience and make their film
believable.
Content- There are a cycle of reviews that fade in and out of the screen, making the reader
assured that the film they are researching, or planning to spend money on is worth while and
of a high quality. There is information about the true story, definitions of characters,
terminology used in the film and an overview of the film.
Navigation- When page links are highlighted the text changes to a symbol involved with the
film. Transitions between pages have an animation of moths flying across the screen, this
creeps the viewer out and makes them intrigued into what significance this has to the film.
Multi-media- There are multiple hyperlinks that link the user to different web pages, these
pages include backgrounds that are shots from the film. Text that mention reviews and
quotes from the film fades in and out when on the home page. The trailer for the film plays
immediately when the site is opened.
Media Language- there are sounds of fluttering and sudden slight screams when you enter
the webpage. The first this you see is a screen shot of a pinnacle moment of the film. The
picture shows moths and insects dispersing from a child’s mouth. This implies there is
something within her and the insects chosen are regarded as unclean and evil.

4. Interactivity- there are headings at the top of the screen that can be clicked on and it
takes the user to the page they wish to see. There are also downloads on one of the
pages so people can have the film as their computer or phone background. There is an
option for sound on the page like the other site that I analysed. Again, I can follow the
film on twitter and add them on Facebook, I can also share my interest using hyperlinks
on the site. This cross branding is beneficial to both companies, it is essentially free
advertisement for the film and promotion for the media sites.
Content- The first thing you see is the home page in which describes what goes on in the
film, hyperlinks take the viewer to pages about the cast, there is information about what
films they have previously done and who they play in this film.
Navigation- Most of the navigation on this page is in the form of headings at the top of
the page but between clicking on these and the new page opening there are brief
animations for each one and a new background follows this animation to let the user
know what page they’re on.
Multi-media- The first piece of media is the short video at the start before you click to go
onto the site, next there is text and the website has a gallery with a few pictures of still
images that are screen shots from some of the footage from the film. The next use of
multi media is the hyperlink to the videos page which has on it the whole film trailer.
Media Language- The site has lots of jolty animation, flickering lights and slight glimpses
of silhouettes and this implies a disruption and presents.