The document summarizes the conceptual framework for Washington State University's Superintendent Certification Program. The program is based on developing a personal theory of action for instructional leadership. A theory of action states how a leader's practices will increase student learning. For example, meeting regularly with principals to discuss instructional issues will foster a shared understanding of learning goals. By modeling good pedagogy in meetings, a leader communicates organizational values around quality instruction. The certification program focuses on developing instructional leadership to recognize how leadership behaviors impact staff and student outcomes.