This presentation includes Web 1.0, Web 2.0, Web 3.0, Some common social media applications, Home Turkey campaign and Erciyes Ski Resort.

1. Asst. Prof. Mustafa CINGI
Erciyes University, Faculty of Communication
WSKSIM
November 21-22, 2018
TORUN / POLAND
- Advertising
- Web Eras and YouTube
Higher School of Social and Media Culture

2. WEB 1.0

4. WEB 2.0

5. FACEBOOK
on 150.000 profiles
75.000 75.000
Receive
Positive (+)
contents
from their
friends.
Receive
Negative (-)
contents
from their
friends.

6. TWITTER
A tweet lasts 24 minutes in 2014
A tweet lasts 18 minutes in 2016

7. INSTAGRAM
Approximately 24 minutes per day
used by 600 million users in 2017

8. SNAPCHAT
1 day lasting shares are still
favourite by 188 million active users.

9. SPOTIFY
24% of users skipped to the next song in 5 seconds.
48% of users skipped to the next song before it finished.
It means:
72% of the users didn’t listen the song completely.
83 million paying subscribers.
Spotify pays royalty fee to the songs.
It is $0,008.

10. TINDER
50 million users in 2014 spent their
***** minutes a day.

11. YOUTUBE

13. « W A T C H T O W E R O F T U R K E Y »
Directed by Leonardo Dalessandri

16. Category: Hobby
Director: Andrzej Marchlewski

17. WEB 3.0

19. STREET VIEW
Donald Ryding

20. Crowdsourcing

21. Asst. Prof. Mustafa CINGI
Erciyes University, Faculty of Communication
http://mustafacingi.eu
mcingi@erciyes.edu.tr
WSKSIM
November 21-22, 2018
TORUN / POLAND
THANK YOU
Higher School of Social and Media Culture