The document outlines plans for a new podcast called FAN2FAN aimed at music fans looking to enter the industry. It provides details on the hosts, description, first episode topics, and a week-long social media promotion strategy across Instagram, TikTok, and other platforms. Specific posts and hashtags are scheduled on different days/times to target 18-30 year old audiences and drive awareness of the podcast.

1. Podcast Development
3.19.23
Donovan Hudelson, Diamond Turner, Rachel Webb

2. Credits
Copyrighters: Donovan Hudelson, Diamond Turner, Rachel Webb
Host: Diamond Turner
Panelists: Donovan Hudelson, Diamond Turner, Rachel Webb
Editors: Donovan Hudelson, Diamond Turner, Rachel Webb
Researchers: Donovan Hudelson, Diamond Turner, Rachel Webb
Producer: Rachel Webb
Art Director/designer: Diamond Turner
Artwork:

3. Description of podcast: FAN2FAN is a fan focused podcast where fans looking to
enter the music business industry can hear all the latest happenings. Webb, Turner,
and Hudelson all host the podcast and feature news, interviews with artists and
other industry professionals, and resources to join the industry.
Episode description:
Episode 1: How to Network
On the first episode, Turner, Webb, and Hudelson all discuss networking and how
they initially met and connected through classes at Full Sail University. They
discuss circumstances in their own lives where networking has helped them
achieve their goals and work. Hudelson shares how a co-worker at a venue he
works at was able to get him an interview at a radio station she worked at, and he
got on. They then share tips such as being confident, following up, creating
business cards, and more. They share with their audience different online resources
such as a discord meant for industry professionals, websites, and their LinkedIn
profiles.
Social Media strategy:
 Our target audience is 18–30-year-old music fans across the globe who want
to join the industry. We chose to promote on Instagram and Tik Tok as they
are the most used platforms for our market. We will post twice a day on
Instagram for 5 days. The Tik Tok videos will be spaced every other day
throughout the 5-day period. All members of the group will post at least 3
times. We will be posting various days throughout the week such as
Wednesday, Friday, and Saturday. For each social media platform, we are
very strategic on what days we plan to post to reach the target audience.
“The best day to post on Instagram is Saturdays. The worst is on Mondays”
(Needle, 2023). The time we will post will be from 1pm-3pm and 6pm-8pm.
We also include the date and time for episodes on the podcast to create hype
and gain attention. “Use your social media soapbox to announce new
episodes, recap old episodes, and hype future episodes” (Promote a podcast
on social media: A how-to guide 2023). While adding a visual element we
also make sure to add important details for the target audience.

4.  We are making sure to promote the podcast on TikTok due to TikTok having
such a huge impact on the music industry now. It has given success to so
many songs and artists out there. A lot of younger people are using TikTok
to discover music and it only makes sense for us to go where the music fans
are. In fact, “40% of active TikTok users pay a monthly subscription for
music, compared to 25% of the general population. And 17% buy artist
merchandise monthly, compared to 9% of the general population.” (Venkat,
2022). TikTok users are hungry and passionate about the music, just as we
are.
Social Media Handles
Rachel:
Instagram: rachelblaike
Tik Tok: rachel.blaike
Donovan:
Instagram: donovan_hudelson
TikTok: goofyxgay
Diamond:
Instagram: diamond_a_turner
Tik Tok: diamondturner115
Schedule:
Post #1
Day: Wednesday, March 22

5. Time: 6 PM
Platform: Instagram diamond_a_turner
Messaging: On this episode on the FAN2Fan podcast our host will speak on tips
and tricks for networking in the music business. We have special guests who have
gone from fans to industry professionals. They have had numerous events hosted
through IG live, Facebook Live and TikTok. They discuss the future of the music
business and how to keep up with trends to keep ahead and up to speed.
Hashtags:
#networking #fan2fan #musicbusiness #music #musicindustry #music #livestream
#industry #futureofmusic #keepup
Post #2
Day: Thursday, March 23rd
Time: 6 PM
Platform: Instagram diamond_a_turner

6. Messaging- On this episode of FAN2FAN podcast our host will be speaking about
the future of the music industry. We have a special guest who has worked with a
handful of artists over the years and will be giving inside information about where
the music industry is headed. They will cover AI technology, what the business is
bringing in and what is going on. For all aspiring artists and music lovers, you will
want to make sure to tune in!
Hashtags
#AI #AItechnology #music #musicbusiness #insidescoop #musictech
#3300climbing #podcast #fan2fan
Post #3
Day: Saturday March 25th
Time: 6 PM
Platform: Instagram and Tiktok diamond_a_turner & diamondturner115

7. Messaging: On this episode on the FAN2FAN podcast our host will speak on how
to get noticed as a fan and tips and tricks on gaining followers and growing your
image. We have a special guest who has been a fan and how they connect with
their own fans. They have been in the business for some time and speak on the
trends of the music business over the years and speak on the past and future of the
music business.
Hashtags:
#pastpresentfuture #music #fan2fan #followers #musicbusiness #artist #musicartist
#musicindustry #industry #evolve #fans #getnoticed
Post #4
Day: Thursday, March 23
Time: 6 PM
Platform: Instagram story & Tik Tok rachelblaike @rachel.blaike
LINK TO VIDEO

8. Messaging: Wondering how to break into the music industry? Looking for tips and
tricks from other fans who have succeeded? Look no further than the FAN2FAN
podcast, where we share all the latest industry knowledge to help fans make their
mark!
Hashtags:
#music #musicbusines #musicindustry #musicindustryprofessional #podcast
#3300climbing #discovery #viral #fangirl #fans #faninteraction #fandom
#nowplaying #entreprenuer #musician #unsigned #spotify #applemusic
Post #5
Day: Saturday March 25th
Time: 6 PM
Platform: Instagram story & Tik Tok rachelblaike @rachel.blaike
LINK TO VIDEO

9. Messaging: This week on the FAN2FAN podcast, we delve into the topic of the
music industry and what the future holds. There will be a special guest appearance
to be announced soon, who will discuss their opinion on future technology in the
industry. Be sure to follow us to see who the special guest is!
Hashtags:
#music #musicbusines #musicindustry #musicindustryprofessional #podcast
#3300climbing #discovery #viral #fangirl #fans #faninteraction #fandom
#nowplaying #entreprenuer #musician #unsigned #spotify #applemusic
Post #6
Day: Wednesday, March 29
Time: 6 PM
Platform: Instagram rachelblaike

10. Messaging: This week on the FAN2FAN podcast, the co-hosts discuss the topic
of getting noticed as a fan. Ever wondered how to utilize the unique connection
between artist and fan? Join us this Friday on any streaming platform to find out!
Hashtags:
#music #musicbusines #musicindustry #musicindustryprofessional #podcast
#3300climbing #discovery #viral #fangirl #fans #faninteraction #fandom
#nowplaying #entreprenuer #musician #unsigned #spotify #applemusic
Post #7

11. Day: Wednesday, March 22nd
Time: 3pm
Platform: Instagram @donovan_hudelson , TikTok @goofyxgay
VIDEO LINK
Messaging: Hello Everyone! Introducing a brand new music industry related
podcast called FAN2FAN! Are you a music lover and hoping to break into the
industry and learn more about it? Then this is the podcast for you! In our first
episode, we discuss networking tips and resources to help you network!
Hashtags: #Music #MusicBusiness #MusicIndustry #FAN2FAN #Podcasts
#MusicPodcast #Business #Networking
Post #8

12. Day: Thursday, March 23rd
Time: 6pm
Platform: Instagram @donovan_hudelson
Messaging: Hello! On our second episode, we are discussing the power the fans
hold in the industry. We discuss stan and fandom culture and how many stans are
entering the industry themselves. Learn more about fans joining the industry on our
podcast available everywhere!
Hashtags: #Music #Music #MusicBusiness #MusicIndustry #FAN2FAN
#Podcasts #MusicPodcast #Fandom #StanCulture
Post #9

13. Day: Saturday, March 25th
Time: 6pm
Platform: Instagram @goofyxgay
Messaging: This week on the podcast we are discussing how to connect with your
favorite artist and building a following. We have a guest who went from fan
themself to having fans of their own and we talk to him about that journey and
what it’s like on the other side.
Hashtags: #Music #MusicBusiness #MusicIndustry #FAN2FAN #Podcasts
#MusicPodcast #Fandom #StanCulture #Musicians #Spotify #Apple
Post #10

14. Day: Wednesday, March 22
Time: 3pm EST
Platform: Instagram and Tik Tok diamond_a_turner & diamondturner115
Messaging: This week on the podcast we will be discussing tips and trips for
networking and utilizing virtual and social media to build your way up. We have a
guest who has built their way up and gives a great insight on networking in today’s
virtual world.
Hashtags: #networking #music #musicindustry #selfmade #virtual #virtualworld
#fan2fan #podcast #fan #musicbusiness
Intro/outro music:
“Nimbus” - Eveningland (Sourced from YouTube audio library)

15. References:
Eveningland. (2018). Nimbus [Single]. YouTube Audio Library.
https://www.youtube.com/watch?v=0aQ0k6TZ8hE
Free design tool: Presentations, video, social media | CANVA. Canva. (2023).
Retrieved March 20, 2023, from https://www.canva.com/
Needle, F. (2023, January 24). The best times to post on social media in 2023 [new
data]. HubSpot Blog. Retrieved March 19, 2023, from
https://blog.hubspot.com/marketing/best-times-post-pin-tweet-social-media-
infographic#sm.0001tqxx8sadbdnbvvo1izt16w6zs
Promote a podcast on social media: A how-to guide. Castos. (2023, January 10).
Retrieved March 19, 2023, from https://castos.com/promote-a-podcast-on-
social-media/
Venkat, M. (2022, May 22). TikTok has changed music — and the industry is
hustling to catch up. NPR.
https://www.npr.org/2022/05/22/1080632810/tiktok-music-industry-gayle-
abcdefu-sia-tai-verdes-celine-dion