Writing successful business blogs
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This document outlines a 5-step checklist for writing successful business blogs. The steps are to: 1) identify your target audience and their key values, 2) choose a single value and 1-2 attributes important to that audience, 3) further define your specific target audience, 4) identify a trigger that motivates your audience to read your blog, and 5) structure your blog post with an engaging title and subheaders that follow the AIDA model and consider keywords, clarity and calls to action. The goal is to craft blog posts that appeal to and benefit your intended readers.
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B2B Content and Digital Marketing Best Practices
A PowerPoint with information and graphics on several B2B topics including the B2B Customer, Outbound vs. Inbound, Content Marketing, Software, Paid Ads, Websites, Google Analytics, Email Marketing, Direct Mail, Social Media (Facebook, Twitter, LinkedIn), Multimedia (YouTube, Podcasts), and more!
Contact me with questions - https://www.linkedin.com/in/anantdas
Live Customer Webinar: Developing High Performing Content, Ad Creative and La...
1. The document provides guidance on developing effective content, creative, and landing pages for LinkedIn's Lead Accelerator program to optimize lead generation.
2. It recommends setting clear goals, understanding the target audience, and mapping content to different stages of the buyer's journey. Content should be repurposed from existing assets and aligned with audience segmentation.
3. Creative should have clear calls-to-action and be tailored to different audiences and channels. Landing pages should provide valuable information and capture important form fields while keeping the user experience seamless. Testing and optimizing the program is also emphasized.
Content Marketing basics
Slide deck from the Digital Matter video tutorial series on content marketing: how to think as a marketer and not as a blogger when designing a marketing strategy based on content.
Advanced Content Marketing Training
This document provides an overview of content marketing strategies for businesses. It discusses defining goals and target audiences, creating different types of content like pillar content and curated content, using storytelling techniques, generating new content ideas, monetizing content through products and membership sites, promoting content on various channels, and measuring content performance. The key aspects covered are determining objectives, developing audience profiles, producing high-quality content, distributing content strategically, and analyzing results.
Blogging with Goals
A presentation created by the team of Dragon360 explaining how pet bloggers and brands alike can establish business goals through acquisition, conversion, and growth of your blog.
How to generate leads and build brand using LinkedIn Sponsored Updates
Live Webinar on August 20th led by LinkedIn’s Content Marketing Lead, Jon Lombardo, and Chris Bolman, Director of Integrated Marketing at Percolate.
Creating Remarkable Web Copy for your WordPress Website
In this presentation, you'll learn techniques and tools to create remarkable marketing web copy, search engine optimized copy and blog copy.
Content markeing workshop
This document provides tips and strategies for creating effective content marketing. It discusses defining goals and audiences, using visuals and video, writing compelling titles and posts, and distributing content across various social media platforms and third party sites. Key recommendations include doing keyword research, using tools like Canva to create visuals, writing catchy headlines and easy to scan posts, and encouraging audience engagement through comments and sharing. The overall message is that content should have clear business objectives and provide value to the target audience.
Think Global Institute Inbound Marketing January 2015
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Content Marketing – strategiseminar av Joakim Ditlev på Epic Content Marketin...
Content Marketing – strategiseminar av Joakim Ditlev på Epic Content Marketin...Content Marketing Norge
Joakim Ditlev fra Content Marketing DK og forfatter av den første danske boken om innholdsmarkedsføring – Content Marketing Bogen – var på Epic Content Marketing 2015. Joakim går igjennom:
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- Hvordan du kan selge innholdsmarkedsføring til dine kolleger
- Hvordan du organiserer ditt content marketing-team mm.Inbound Marketing: Get Started & Generate Quick Wins
Does your online marketing need a boost? Here is your ultimate guide to getting started with inbound marketing and start generating some quick wins.
Stop Being Invisible Online: Coordinated SEO, Content Marketing and PR Strategy
The document provides guidance on developing an integrated online marketing strategy using SEO, content marketing, and PR. It recommends starting with an assessment of website messaging and USP to create aspirational messages that solve client problems. Content should be optimized for targeted keywords and published across websites, blogs, and social media. Metrics like impressions, clicks, and rankings should be measured to improve content over time. The strategy aims to increase engagement, traffic, and leads through compelling, optimized content.
Using a Blog to Serve Strategic Business Goals
Comprised of overflow content from a presentation on blogging for business associations, this addresses inbound vs. outbound marketing, benefits of blogging, defining quality content, using content to nurture relationships with target audience, and blog strategy to support business goals.
SEO & Content Marketing Talk for Grant Thornton
Talk for Grant Thornton accountants for their accelerated growth program - how SEO, Social and content have come together
Introduction to blogging
Wondering why you should blog?
How you should blog?
Wondering how often you should blog?
Which platform you should use?
Wondering how to increase your blog traffic?
Blogger Outreach - Refreshing the parts other social media cannot reach
eDavid Cummings, Director of Forth Metrics looks at the emergence of blogger outreach where the relationship with the right bloggers can lead to thousands of instant customer relationships.
TOP 5 MISTAKES THAT ALL WEBSITE OWNERS MAKE
Doyle Buehler
Supermodel' for Digital Brand Leadership
For some people, being online is a breeze. Nothing really to worry about; just open up your ecommerce shopping cart and within a few days, your paypal account will be full, so you can get that yellow Lamborghini that you have been admiring the last few days while planning your internet riches. And, if you are one of these 'people', then fantastic news! For the rest of us, however, we all know that it isn't as easy as we originally thought or were told.
It's a brutal landscape: your audience doesn't really know you exist at times, and your customers don't really care about you and your business. If you are not delivering your value with relevance and authority, then you might as well not exist online. How do you build that relevance to your audience? Well, it starts with one of the many aspects of a proper digital platform - your website.
In this webinar session, we will go through the Top 5 Mistakes that All Website Owners Make with their online business. Contrary to the TV adverts, it's not as easy as DIY website and the traffic will come. We'll explore some of the key elements that you need on the site, as well as how to really extract that value to impress your audience and make them into repeat customers. Whether your online business is about selling products, or about your defining service, we'll investigate what you can do differently to pull all these pieces together, to become the remarkable digital leader in your industry.
Speaker: Doyle Buehler
Doyle Buehler is an author, entrepreneur, speaker and online business strategist. From several successful start-ups and retail franchise businesses in Canada, the United States, Europe and Australia, to helping other companies succeed with their ideas and strategies, he has spent over 14 years in the business world making things happen – both online and off. He is a Leading innovator in the online, ecommerce worlds, and at the intersections of entrepreneurship and digital innovation. His experience has been utilised in various global industries, including travel, insurance, pharmaceuticals, banking, investment, hospitality, finance, events and learning domains.
His newest book, "The Digital Delusion: How To Overcome The Misguidance and Misinformation Online", discusses the reality of the online industry, and what business leaders can do to get beyond the clutter, confusion and distraction of the online world, to become a true digital leader.
He now runs the world's first "anti-agency", The Digital Delusion, helping entrepreneurs and business leaders become less reliant on "guru's", and "experts", and getting rid of the bullsh*t online, by empowering and enabling them to become accountable (& awesome) online.
How To Plan And Build A Successful Content Marketing Strategy
http://www.b2bmarketinginsider.com/content-marketing/plan-build-successful-content-marketing-strategy -- Did you know that every day on the internet:
There are 4.75 Billion pieces of content shared
There are 1.8 Billion photos uploaded
There are 700 Million Snapchats
There are 500 Million tweets
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful information necessary to educate and build trust with their audiences. But they often fail to document what they are trying to achieve, how they will get it done, and what measures will prove success.
Yesterday I presented to more than 600 attendees of the NewsCred #ThinkContent Webinar: "How To Plan And Build A Successful Content Marketing Strategy." I presented:
The key factors for content marketing success
The core components of a content marketing strategy
I answered the main questions of how to build a solid content marketing strategy
I shared my secret that effective content marketing was relatively simple:
"The buyer journey is nothing more than a series of questions that must be answered." ~ IDC
I shared the Content Marketing Institute's more formal definition of content marketing:
“Content marketing is the marketing and business process for creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” ~ Content Marketing Institute
And I shared the rallying cry for why we need to change:
"We have to stop interrupting what people are interested in, and be what people are interested in." ~ Craig Davis (former Chief Creative Office - J. Walter Thompson)
Backed by research and our own customer engagements, I covered
The 6 factors to content marketing success:
Document content strategy
Have someone in charge of content
Consistently publish quality content
Map content to buyer journey
Balance Paid, Owned, Earned Media
Track Content Marketing ROI
I provided an example and a template for anyone to develop:
Your Content Marketing Mission Statement
Become a destination for [target audience] interested in [topics]. To help them [customer value].
This will help us [your content marketing goals]
Earn your audience’s attention vs. just buying it
Reach, engage and convert NEW buyers
AmEx Open Forum Example: Help Small Businesses Do More Business. To become the largest source of inbound leads.
I provided spreadsheets to help anyone conduct a content audit and measure their content marketing results:
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Think Global Institute Inbound Marketing January 2015
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Content Marketing – strategiseminar av Joakim Ditlev på Epic Content Marketin...
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Inbound Marketing: Get Started & Generate Quick Wins
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How To Plan And Build A Successful Content Marketing Strategy
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“After being the most listed dog breed in the United States for 31
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https://www.britannica.com/event/Expo-Shanghai-2010
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Innovation Management Frameworks: Your Guide to Creativity & Innovation
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
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This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
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2. IDEO’s Human-Centered Design
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4. Lean Startup Methodology
5. Agile Innovation Framework
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8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
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12. Design Sprint Framework
13. The Double Diamond
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17. Stage-Gate Model
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To download this presentation, visit:
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
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These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
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Microsoft’s Digital Transformation Framework
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Forrester’s Digital Transformation Framework
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Gartner’s Digital Transformation Framework
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Capgemini’s Digital Transformation Framework
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Part 2 Deep Dive: Navigating the 2024 Slowdown
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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Writing successful business blogs
- 1. WRITING SUCCESSFUL BUSINESS BLOGS A 5-step-checklist for writing business blogs that work www.dutchblogger.nl
- 2. STEP 1: IDENTIFY YOUR TARGET AUDIENCE • Create a persona • Identify which of the following elements your potential customers value most. Is it Quality, Authority, Price, Personality or Image? (QAPPI) • Identify the most important attributes to your QAPPI element, for example: - Sharing knowledge - Innovation - Expertise - Uniqueness www.dutchblogger.nl
- 3. STEP 2: CHOOSE 1 QAPPI-ELEMENT AND 1 OR 2 ATTRIBUTES www.dutchblogger.nl
- 4. STEP 3: CHOOSE A SPECIFIC TARGET AUDIENCE www.dutchblogger.nl • Which tone of voice fits this target audience best? • Which layout of your blogpost fits these target audience best? • Which visuals can support your message?
- 5. STEP 4: CHOOSE YOUR TRIGGER www.dutchblogger.nl ”Why the hell should your target audience read your blogpost?” • Does it solve a problem? • Does it fix specific annoyances? • What value does your blogpost deliver to the reader? • Does the blogpost activates the reader to take action?
- 6. STEP 5: PUTTING IT ALL TOGETHER www.dutchblogger.nl Translate step 1 - 4 to a structure of title and sub headers Title: The title can make or break a blogpost. A strong title: • Includes the right keywords • Is not too long • Uses active language • Is clear and easy to interpret • Has power • Creates interest
- 7. STEP 5: PUTTING IT ALL TOGETHER www.dutchblogger.nl Subheaders: Strong subheaders: • Have all the features mentioned on the last slide • Make the text easy to ”scan” • Are built around the AIDA structure
- 8. WANT TO LEARN MORE ABOUT BUSINESS BLOGGING? www.dutchblogger.nl