This document provides information about NewsCertified (NCE), an organization that certifies experts to be interviewed by journalists. It discusses how experts must meet NCE's standards for credibility and interview skills. It then gives advice to experts on developing a media strategy, including identifying target audiences and defining key messages. Finally, it outlines what drives media coverage, such as industry news or publishing your own work, and what journalists look for in sources, such as compelling stories and insightful quotes.
Whether you are a seasoned exhibitor, or a newby, it is a huge investment in your marketing strategy. Snappy signage and cool matching shirts may not be enough. So what should you do amidst this competition to be a successful exhibitor? You need to go above and beyond the norm without being gimmicky, which requires a combination of strategy, tactics and interpersonal skills. Not to mention preparation. Hundreds of other vendors will be vying for the attention of the attendees at your next event - learn how to stand out in the crowd.
Powerpoint presentation about writing successful business blogs. 5 step checklist for writing business blogs that work.
This presentation gives a brief framework for creating business blogs with maximum results. It takes into account how you can use persona's and target audiences to create an optimal structure for blogposts.
Win more listings - DISC based listing presentationsDebraConnell
Mega Camp 2013 presentation from the Market Leader and Trulia TruLeader theater. Kris Olsen, Senior Trainer and Instructional Designer at Market Leader, shows how Keller Williams associates can win more listings with DISC based listing presentations.
This presentation is from Performance Marketing Summit San Francisco 2015 (September 15, 2015 in San Francisco, CA). Session description: Are you a founder that’s desperately in need of quality PR? Do you need help developing the story of your brand and reaching larger audiences? This session will teach you everything you need to know.
Whether you are a seasoned exhibitor, or a newby, it is a huge investment in your marketing strategy. Snappy signage and cool matching shirts may not be enough. So what should you do amidst this competition to be a successful exhibitor? You need to go above and beyond the norm without being gimmicky, which requires a combination of strategy, tactics and interpersonal skills. Not to mention preparation. Hundreds of other vendors will be vying for the attention of the attendees at your next event - learn how to stand out in the crowd.
Powerpoint presentation about writing successful business blogs. 5 step checklist for writing business blogs that work.
This presentation gives a brief framework for creating business blogs with maximum results. It takes into account how you can use persona's and target audiences to create an optimal structure for blogposts.
Win more listings - DISC based listing presentationsDebraConnell
Mega Camp 2013 presentation from the Market Leader and Trulia TruLeader theater. Kris Olsen, Senior Trainer and Instructional Designer at Market Leader, shows how Keller Williams associates can win more listings with DISC based listing presentations.
This presentation is from Performance Marketing Summit San Francisco 2015 (September 15, 2015 in San Francisco, CA). Session description: Are you a founder that’s desperately in need of quality PR? Do you need help developing the story of your brand and reaching larger audiences? This session will teach you everything you need to know.
Hear from top producing single agent Alan Daniel. Alan will share his secrets to having ‘the great first call’ with a new lead. Learn how he overcomes the fear of picking up the phone and gets his leads to respond and connect with him. Watch the recorded webinar at http://bit.ly/1yGXe2A
Sales is tough. If you’re not prepared or have the right tools in place, every day can seem like the first day. So how can you become a top producer rather than dreading coming into the office?
During this Small Business Marketing 101 webcast, we'll break down 5 tools every successful sales pro has in their toolbox. We’ll tell you how to uncover new leads for your business. You’ll walk away with:
• The number one selling mistake
• The mindset successful small business owners must have
• A sample schedule for your office
How to Do Customer Success at Scale with Amazon Web Servicessaastr
We live in a Shark Tank world: competition is fierce, talent is better than ever, and we’re all striving to come out on top. CEOs everywhere are seeking to innovate, but 81% say their teams are not equipped to meet the challenges needed to compete in today’s marketplace.
Innovation is about empathy with your customers. It's all about customer obsession! In this session, I (Or should you say Sandy Carter, AWS Vice President) will hone your superpower - not of customer focus, or customer driven, but customer obsessed.
Consulting firms are tightly guarded by nature of their business which requires a specific approach to Marketing. Some ideas on how they can still shine using a measured bit of SOcial.
Tips and Tricks to Speaker Program Management - ScarlinoScarlino01
Understand how to establish an effective speaker program or make the most of the program you already have in place. Learn how to evaluate events, craft speaker proposals that resonate with conference mangers and keep track of deadlines and details.
You Created Some Content, Now What?
with Marie Ross, Founding Partner at Next Level Customer Marketing
Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
Can the Actions of a Single Advocate Create a Storm of Customer Success?Influitive
Marketing and Sales teams are constantly striving for greater revenue growth. Customer success is focused on reducing churn, identifying up-sell, and increasing adoption. Customer advocates are often the most potent untapped resource for achieving all of these goals simultaneously.
This presentation will deliver actionable insights and share industry examples on how B2B marketers and customer success teams can work together to identify advocates and motivate their support toward customer success and go-to-market objectives.
Part of the Customer Engagement Zone series, hosted by Influitive and Gainsight.
President of Albers Communications Group Tom Albers shares tips for making offline and online events part of your overall communications and marketing strategy in 2014.
T
#EveryDayisPayday
Overview of the sales process as it influences the buyers journey for merchant services sales. The sales professional must always "sell to the next stage". This presentation gives a list of outcomes at each stage of the sales process.
Hear from top producing single agent Alan Daniel. Alan will share his secrets to having ‘the great first call’ with a new lead. Learn how he overcomes the fear of picking up the phone and gets his leads to respond and connect with him. Watch the recorded webinar at http://bit.ly/1yGXe2A
Sales is tough. If you’re not prepared or have the right tools in place, every day can seem like the first day. So how can you become a top producer rather than dreading coming into the office?
During this Small Business Marketing 101 webcast, we'll break down 5 tools every successful sales pro has in their toolbox. We’ll tell you how to uncover new leads for your business. You’ll walk away with:
• The number one selling mistake
• The mindset successful small business owners must have
• A sample schedule for your office
How to Do Customer Success at Scale with Amazon Web Servicessaastr
We live in a Shark Tank world: competition is fierce, talent is better than ever, and we’re all striving to come out on top. CEOs everywhere are seeking to innovate, but 81% say their teams are not equipped to meet the challenges needed to compete in today’s marketplace.
Innovation is about empathy with your customers. It's all about customer obsession! In this session, I (Or should you say Sandy Carter, AWS Vice President) will hone your superpower - not of customer focus, or customer driven, but customer obsessed.
Consulting firms are tightly guarded by nature of their business which requires a specific approach to Marketing. Some ideas on how they can still shine using a measured bit of SOcial.
Tips and Tricks to Speaker Program Management - ScarlinoScarlino01
Understand how to establish an effective speaker program or make the most of the program you already have in place. Learn how to evaluate events, craft speaker proposals that resonate with conference mangers and keep track of deadlines and details.
You Created Some Content, Now What?
with Marie Ross, Founding Partner at Next Level Customer Marketing
Visit www.advocamp.com for everything you need to know about Advocamp - the biggest customer experience, engagement and advocacy event of the year.
Can the Actions of a Single Advocate Create a Storm of Customer Success?Influitive
Marketing and Sales teams are constantly striving for greater revenue growth. Customer success is focused on reducing churn, identifying up-sell, and increasing adoption. Customer advocates are often the most potent untapped resource for achieving all of these goals simultaneously.
This presentation will deliver actionable insights and share industry examples on how B2B marketers and customer success teams can work together to identify advocates and motivate their support toward customer success and go-to-market objectives.
Part of the Customer Engagement Zone series, hosted by Influitive and Gainsight.
President of Albers Communications Group Tom Albers shares tips for making offline and online events part of your overall communications and marketing strategy in 2014.
T
#EveryDayisPayday
Overview of the sales process as it influences the buyers journey for merchant services sales. The sales professional must always "sell to the next stage". This presentation gives a list of outcomes at each stage of the sales process.
Define Your WOW! Factor - Creating an Unforgettable BrandDeluxe Corporation
Learn how to create a brand that keeps customers talking and forces competitors to take a new approach with their marketing to catch up with your success, using these valuable tips.
FaceUSA is a web and mobile based platform that connects aesthetic-minded consumers with experienced aesthetic providers in cities all across America. By providing credible, fresh and relevant content from industry leading experts and authoritative sources, FaceUSA helps to educate aesthetic consumers and ensure they make informed decisions when choosing an aesthetic product or treatment provider. Additionally, FaceUSA empowers aesthetic practices with a robust suite of highly effective sales, marketing and communication tools designed to drive consumer engagement, improve patient retention and increase sales.
How to Boost Your Content Marketing EffortsScripted.com
More companies are turning to content marketing to generate awareness, trust, and ultimately new customers. However, setting your company and team up for success takes a lot of work – starting with a clear strategy. In this webinar, Scripted’s CRO, JD Peterson, spoke on how companies can boost their content marketing. Focusing on four key areas, listeners learned about how to know their audience, set their team up for success, determine publishing quantity, and measure results.
Innovative People - Innovative Cities: Linda davies marketingKate Watson
Beam in collaboration with the Wakefield Business Support Programme presented a day-long creative and practical conversation exploring recent/current trends - in the UK and internationally - about how towns and cities are using the arts and creative businesses to develop, and how artists and creatives are responding to the opportunities. This powerpoint formed part of Linda Davies marketing taster workshop, Director, Open Communications UK.
Define Your WoW! Factor – Create an Unforgettable BrandVerticalResponse
A strong identity helps make your business memorable for customers and prospects and stand out amongst other competitors. But branding is more than just shiny logos and punchy mottos. It’s about developing an essence and helping customers see themselves as ‘belonging to’ your brand. Learn how to refresh your brand and how to keep it consistent across different sites.
This webinar will cover several different key elements of strong branding, including:
-The Brand Wheel
-Integrated messaging across platforms
-Creating solid logo identity
This is a basic presentation on what is public relations and how companies have been using it for so long. Below are some key takeaways
# The Message - every company has a story
# Define your story
# Identify your audiences
# Communicate your story
# Understand the media tools
Trade Show Strategy for Maximum Exposureschubert b2b
Trade shows are great opportunities to leverage in order to increase your brand's visibility. Seminars, speaking engagements, sponsorships and exhibit halls are only a few avenues at these events that can maximize exposure to your brand. The key to trade show success is creating a strategy to streamline objectives, take action and get noticed.
Credibility how to showcase your expertiseKaren Repoli
Credibility means that you are believable - and you deliver the goods that prove this. It’s about knowing how to communicate and connect most effectively and directly so that your ideal clients or customers unhesitatingly know you are the best person to help them in your niche.
How to Write and Submit an Award-Winning Pyramids EntryPRSANJ
Have you wondered why your PRSA NJ Pyramid Award entry didn't make the cut? Are you too intimidated by the entry process to submit? Have no fear: We have the tips and secrets you need for success.
4. CERTIFICATION
To be certified by NCE, experts must meet a
standard of credibility and interview-readiness
established by experienced, professional journalists.
7. MEDIA STRATEGY
• Think of the news media as a key client,
stakeholder or constituency
• Set goals
• Identify your target audience
• Define your message
• Decide on a media “mix”
• Devise a strategy to channel your content
• Capture feedback/process/refine/update
8. COVERAGE DRIVERS
NEWS-DRIVEN
• Your industry makes news
• A major story breaks relating to your field
• A pertinent topic is in the news or goes viral
• A relevant event is upcoming
YOU-DRIVEN
• You make news, hard or soft
• You present an effective story pitch
• You publish a book or other media project
9. WHAT JOURNALISTS
WANT
• Great stories and great storytelling
• Conflict, drama
• Passion, emotion
• Fresh, distinctive & compelling elements
• To be ahead of the competition
10. WHAT MAKES A GOOD QUOTE?
• Brief, clear & relevant
• First-hand account
• Key idea
• Reaction
• Insight, analysis or context
• Color, passion or emotion
• Memorable
