2. Intro
We can’t stop features many conventions of a pop/
R&B video such as:
> Violence
> Drug use
>Drinking
> Relationships
However many of these aspects are presented in a
subtle way and in unconventional ways
3. The begging of the video starts with a
close up of Miley. The video is very
much there to promote her new
image. The bold yellow writing re-emphasises
this point and promotes
the artist . Therefore we can deduct
that her image is what will sell the
video and song.
Contrasting to the previous shot of
Miley, the lighting and mise-en-scene
of the costume and walls is dark and
disrupted by the fog. It emphasises
the promotion of Miley as the shots
she's not featured in, are dark and
ambiguous.
4. The inclusion of the two shot, shows a
typical scenario of a couple at a party. It
also links to the representation of
Mileys new image of rebelliousness and
sex appeal. Again the shot is darker and
looks more like footage from a party.
An unconventional image of roasting
marshmallows relates more to the
youth culture. The inclusion of lighters
relates to Mileys image, however it is
made more innocent through the bright
colours and the use of marshmallows.
5. Again another close up is used to
display the events at this party . A
food is contorted into a skull which
could signify death, rebellion or
toxic substances. The symbolism
within Mileys video is supressed to
an extent as she is trying to rid her
old image without being to explicit.
The medium shot of Miley allows
the audience to see her provocative
pose and dancing. The setting of the
shot and outfit is all white which
highlight her face and tattoos.
Conforming to the genre of music
again, Miley sheds her good girl
image.
6. The slow editing of the knife being drawn
across the fingers hints towards violence
and a issue within youth culture. The
video is extremely relatable to the
younger generation as issues featured are
extremely relevant. The pink liquid
mimicking blood is seen as humorous
and a joke. The image is also kept to one
side of the frame in order to create the
contrast between the white and pink
liquid.
Another pun is made with the dancing
teddy bears. The long shot highlights
Miley at the front and central of the
frame, relating to Carlsson’s commercial
exhibitionist. The innocence is taken out
of the bears due to the dancing and
relation to the rest of the video. It
highlights the rejection of Mileys old
7. The contrast in this medium shot
between the blue of the water and
black of the swimsuit and glasses
show the corruption of the party and
edginess of Mileys image. The
censored tag also physically shows
the more explicit imagery Mileys
music video contains.
Direct mode of address is used in
order for Miley to connect with the
audience. Her sultry look paired
with the red lips emphasises her
lusty image. The made up hair,
tattoos and gold jewellery are
conventional to R&B/Pop.
8. Single Cover
As we can see in the single cover for this
song, the new image of partying,
drinking and rebelliousness can be seen
in the marketing of the single. It is clear
that they are trying to address their target
audience of young teenagers with
representing these themes as much as
they can
Almost identical font as the one seen in
the music video is on the cover, they are
keeping consistent with the theme in
their marketing