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Prototype
The document discusses lean startup approaches such as prototyping and minimum viable products (MVPs) to validate ideas with customers quickly and efficiently. It outlines different types of prototypes including low and high fidelity prototypes and how personas can help focus products. The document also provides guidance on different MVP approaches and market types including existing, new, cloned, and niche markets.
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Prototype
- 1. Development Approaches Prototyping Allan C.Tan, PMP, SCEA
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- 4. Lean Startup • EliminateUncertainty • Work Smarter, Not Harder • Develop an MVP • Validated Learning
- 5. Prototyping • Early sample,model, or release of a product built to test a concept or process or to act as a thing to be replicated or learned from.
- 6. Goals of Prototyping •Idea Validation • Design Validated • User Experience Improvements
- 7. Lo Fidelity Prototype •Used for Validation • Fast and Easy • Idea / Design Validation • Paper Prototype • Powerpoint • Balsamiq Mockups
- 8. Hi Fidelity Prototype •Near production quality • Design and UX Validation • HTML • InVision • JustInMind
- 9. User Persona • Createa reliable representations of your key audience segments for reference. • Help to focus decisions on the application based on real world consideration • Personas – Demographics – Technical Ability – Motivation
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- 15. Minimum Viable Product •Features to see if something will work. • Building a product that people will use and pay for. • Not to see if the product can be built in terms of technical feasibility. • Days worth of work, not weeks or months.
- 16. Traction • A measurableset of customers or users that serves to prove that your startup is "going places."
- 17. Formula 50% Product +50% Traction = Growth 0% Product + 100% Traction = Superficial 100% Product + 0% Traction = Expensive
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- 20. Optimize MVP Build Landing Pages Ad Campaigns Registration/ Pre-order A/B Tests Build Feature MVP Traction Development
- 21. Prototype MVP Look for Advocates BuildPrototype (Paper / Digital) Pre-sell / Fundraising Build MVP Traction Development
- 22. Reuse MVP Generate Interest Build from clone/ whitelabel Sell Analyze /Customize Traction Development
- 23. Approach by MarketType • Existing Market • New Market • Cloned Market • Niche Market
- 24. Existing Market • TestedIdea • Existing Market • High Risk • Tough Competition Examples: – POS, Inventory – CRM, ERP – Social Networking – Notetaking
- 25. Existing Market Goal: Displacethe #1 or disrupt the market Steps: 1. Identify Unfair Advantage 2. Look for advocates / partners 3. Create Prototype 4. Presell the solution, test the market 5. Build the dream team or outsource partner 6. Sell the solution
- 26. New Market • UntestedIdea • New Market • No/Low Competition • High Risk Examples: • Not possible by definition
- 27. New Market Goal: Developthe new market Steps: 1. Build landing page, vids, ads, etc. 2. Talk to domain experts 3. Test the market 4. Build the dream team or technical partner 5. Develop the MVP 6. Teach the market and gain traction 7. Maintain your leadership
- 28. Clone Market • TestedIdea • Localized Market • Low Competition • High Risk Examples: – eCommerce, Buy and Sell – Crowdsourcing, Microtasking
- 29. Clone Market Goal: Dominatethe Local Market Step: 1. Validate the local market 2. Check competition 3. Look for existing solution – Clone scripts – Commercial software – Whitelabels 4. Customize 5. Sell
- 30. Niche Market • Testedor Untested Idea • Domain Expertise • Low Risk • Low Competition Examples: – Relocation Software – Sports Betting – Insurance Software – Legal Research
- 31. Niche Market Goal: Dominatethe market Step: 1. Leverage network and expertise 2. Build prototype 3. Presell 4. Build 5. Sell
- 32. Summary Risk Compe- tition Concierge MVP Optimize MVP Prototype MVP Reuse MVP Existing MarketHi Hi ★ ★ ★★★★★ ★ New Market Hi Lo ★★ ★★★★★ ★★ Clone Market Med Lo ★★ ★ ★★★ ★★★★★ Niche Market Lo Lo ★★★ ★★★★ ★★★★★ ★★
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- 35. Thank You Allan C.Tan, SCEA, PMP CEO/President Email: allan@ideyatech.com http://www.ideyatech.com/ allanctan @allanctan ph.linkedin.com/in/allanctan/