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A Blogging Primer: Getting Started Today By Bryan Person LiveWorld
Access sites I mention here: BudURL.com/EduBlogging09
 
 
Should you blog?
 
 
 
 
 
 
 
Getting started
Start reading blogs Weblogg-ed.com
Follow keywords/phrases
Blog design
Education.Change.org
Education.Change.org
 
Blog platforms
 
So what’s in a name?
ChrisBrogan.com HorsePigCow.com
TwistImage.com/blog LiveWorld.com/Bryan
web-strategist.com SocialMediaExplorer.com
 
1)  Create compelling content
Introduce yourselves!
 
The web is built on links .
So  use  them.
“ Be a champion  for your industry” -- Mitch Joel
Don’t just recyle;  create original content.
 
Have an  opinion!
Use visuals
Report  industry news
Tell great stories
Make  lists
Cover events
2)  Promote and  build
Get the word out
Quality –  and  quantity
Make it easy to find
Highlight blog content
Blog Podcasts Speaking
Be transparent
Be fair
Take your lumps
Comment on  other blogs
Have a comment policy
“ No-a*****e policy” “ Living-room policy”    
“ Unfinished” posts
Give freely
Attend events
Ask: “What do you think?” …
…  and  mean  it.
Have I mentioned links ?
3)  Measure
Share ROI successes!
Blog comments Site  visitors Inbound links E-mail  open  rate Blog subscribers Sales leads Speaking  invitations
Read the pros Kami Huyse:  Communication Overtones KD Paine: PR Measurement  Blog
The payoff
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Flickr photos
Thank you!
Questions or comments? [email_address]

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A Blogging Primer: Getting Started Today