The document provides tips for writing powerful communications to get stakeholders' attention. It recommends including the ask in the subject line, such as "[Post to Chatter] Lightning Go-Live". It also suggests including a timeframe, like "[Post to Chatter by Oct 11] Lightning Go-Live" to increase urgency. Finally, it advises putting the ask at the beginning of the message, followed by next steps, importance, and background details. The goal is to get straight to the point and ask to maximize the chance stakeholders will take the desired action.