This document defines and provides examples for various branding terms: Brand is defined as a name, symbol, or design that identifies a seller's goods/services and distinguishes them from competitors. A brand example given is Coca-Cola. Brand equity refers to the premium value of a well-known brand name over generic equivalents, as familiar brands are believed to be superior. A brand is unique and timeless, while a product can be copied and outdated. The document then lists numerous additional branding concepts and terms that are not defined, including brand life cycle, cult brand, brand dilution, brand extension, brand association, brand image, brand personality, and many others.

1. Write Definitions/Meanings of the following words with suitable examples:
1. Brand:- A brand is a "Name, term, design, symbol, or any other feature that identifies one seller's
good or service as distinct from those of other sellers." A modern example of a brand is Coca Cola
which belongs to the Coca-Cola Company.
2. Brand Equity:-
A…….Brand equity is a phrase used in the marketing industry which describes the value of having a
well-known brand name, based on the idea that the owner of a well-known brand name can
generate more money from products with that brand name than from products with a less well
known name, as consumers believe that a product with a well-known name is better than products
with less well known names.Another word for "brand equity" is "brand value".
B……..The value premium that a company realizes from a product with a recognizable name as
compared to its generic equivalent. Companies can create brand equity for their products by making
them memorable, easily recognizable and superior in quality and reliability.
3. Brand v/s Product
product brands
A product is something that is made in a factory A brand is something that is bought by a
customer.
A product can be copied by a competitor A brand is unique.
A product can be quickly outdated. A successful brand is timeless
4. Brand Life Cycle v/s Product Life Cycle
5. Cult Brand
6. Brand Dilution.
7. Brand Extension(Vertical, Horizontal)
8. Brand Association
9. Brand Image
10. Brand Personality
11. Brand Leverage

2. 12. Brand Positioning
13. Brand Re-positioning
14. Brand Salience
15. Brand Resonance
16. CRM
17. Brand Community
18. Brand Mantras
19. Internal Branding
20. Mascots
21. Logos.
22. Punch Line
23. Brand Rejuvenation
24. Trademark
25. Slogans
26. Jingles
27. Generic Brand
28. Genercized Brand
29. Sonic Branding
30. Co-Branding
31. Ingredient Branding
32. Family Branding
33. Umbrella Branding
34. Celebrity Branding
35. Brand Ambassador
36. Brand Licensing/Franchising
37. Brand Relationship
38. Counterfeits Brand

3. 39. Infringement
40. Brand Value
41. Brand Hierarchy
42. Brand Architecture
43. Brand Product Matrix
44. Brand Asset Evaluator
45. Green Marketing
46. Cause Related Marketing
47. Brand Makeover/Brand Revival
48. Retiring Brand(Brand Pruning)
49. Global Brand
50. Private Brand(Retailer Brand, In-house Brand)
51. Brand Dynamics
52. 4D Branding
53. Brand Equity Report
54. Commodity Branding
55. IMC Strategy
56. Brand Report Card
57. Brand Element
58. Product Placement
59. Cross Promotions
60. Online Branding(Virtual Branding)
61. Brand Identity Prism
62. Customer Base Branding
63. Negative Branding
64. Housemark & Product Matrix