This document discusses ways that Panera Bread could improve and expand its target market. It suggests that Panera could grow by extending its product line and menu options to appeal to new customer segments. Specifically, it proposes that Panera could enter international markets to reach more customers globally. Developing lower-priced menu items would also allow Panera to target customers looking for cheaper fast casual dining options. Overall, the document analyzes strategies for Panera to broaden its target market through menu innovations and expanding into new geographic regions.