This slides are about launching of new mobile phone set by Orient Electronics well established company in Pakistan..Business Strategy!

2. Faheem Ahmad Rana (2126)
 Hafiz Zain-UL-Abideen (0141)
 Abdullsamad Khan (0130)
 Usman Khan (2131)
 Anus Touseef Khan (2119)
 Ehsan-UR-Rehman (2137)
 Amjad Joiya (2180)
 Irfan Tariq (0174)
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3. Business Strategy

4. We want to dedicate this project
to the following persons:

Our Parents

Our Teacher

Our Best Team

5. Orient Group of Companies has
been on the forefront of design
and development, by coming up
with
new
products
and
increasing its presence in all its
featured markets. Established in
Lahore in1957, today the Orient
Group of Companies is one of
the largest consumer goods
companies of Pakistan.

6. Our Vision is to be the leading
provider of Consumer Electronics
goods in Pakistan and deliver the
best to the nation and our country.

7. Our Mission is our dream, soon
to be fulfilled. Orient Group of
Companies is progressing
towards bringing world class
electronic products to its
customers and contributing to
our nation.

8. Our target is to become Pakistan's
top manufacturers in electronics
and home appliances, electronics
and lighting industries. We are
evolving
ourselves
toward
upgrading our products and
services to serve our customers the
best.

9. We are entering the mobile phone
industry with the name of Orient
Mobiles. Initially we are launching a
touch screen mobile phone ‘O-E90’
having compatible features. We are
going to get the phone sets
manufactured from china on
customized basis with our brand
name and for after sales services we
are in contract with United Mobiles
for warranty claims etc.
Orient Mobiles “Pehli Chahat”

10. Dimension
147 x 76.5 x 9.7 mm
Weight
N/A
Battery
3000 mAh Talk time Up to 5 h, Stand-by Up to 180 h
OS
Android OS, v4.2 (Jelly Bean)
Memory
1.48GB built-in, 512MB RAM, micro SD card (supports up to 32GB)
Processor
Quad Core 1 GHz,
Connectivity
Bluetooth v3.0 with A2DP, USB, WLAN (Wi-Fi 802.11 b/g/n, Wi-Fi hotspot), GPRS Class 12
(48 kbps), EDGE Class 12, 3G
Display Size
480 x 854 pixels, 5.0 inches (~196 ppi pixel density),
Sensors: Accelerometer, proximity
Browser
HTML5
Colors
Black, White
Entertainment
FM radio, 3.5mm audio jack, MP4/WMV/H.264/H.263 player, MP3/AAC/WMA/WAV player,
SNS integration, Google Talk, Games (built-in + downloadable)
Camera
8MP, 3264x2448 pixels, autofocus, Dual-LED flash, Geo-tagging, touch focus, face
detection, Video, 2ndary
Other Features
Dual SIM, GPS + A-GPS support, Micro SIM card support only, Google Search, Maps,
Gmail, Youtube, Calendar, Speakerphone
Ring Tones
Downloadable, Polyphonic, MP3, WAV

11. 
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Q Mobile
Huawei
Gfive
HTC
Above mentioned companies are our
competitors who are most likely going
to challenge us in the market. Q mobile
has gained a rapid growth in no time
and got quite a bit of market share.
Similarly huawei is a Multinational
company and has good reputation. HTC
is considered to be the giant in touch
screen mobile phones.

12. As we are launching a Touch Screen
mobile
phone
initially,
so
geographically we are targeting
the
urban
areas
majorly.
Demographically,
our
target
customers will be both males and
females between the ages from 15
to 50.

13. Our pricing decisions relate to
value based system because we
have created a great value for
people to improve their life styles.
Our prices are less than our
competitors but the quality of our
product and after sale services are
much more than the others.

15. 
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Hardware integration with
many open source OS and
software
Excellence in hardware parts
Innovation and design
Low production costs
Ability to market the brand
Good brand reputation

16. Low profit margin
Main competitors are also
largest buyers
 Lack its own production, OS and
software
 New in mobile phone industry
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17. Growing Pakistan’s smart
phone market
 Growing demand for quality
application processors
 Growth of touch screen phone
market
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18. 
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Rapid technological change
Declining margins
Price wars

20. 
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Government stability and
likely changes
Bureaucracy
Tax policy (rates and
incentives)
Trade control
Import restrictions (quality
and quantity)
Tariffs

21. Growth rates
Inflation rate
Interest rates
Exchange rates
Stage of business cycle
Trade flows and patterns
Level of consumers’
disposable income
 Monetary policies
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22. 
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Education level
Attitudes toward imported
goods and services
Attitudes toward product
quality and customer service
Lifestyles
Buying habits
Population growth rate
Average disposable income
level
Social classes

23. Rate of technological change
Technology incentives
Legislation regarding
technology
 Technology level in your
industry
 Access to newest technology
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25. Our business is at introductory
stage so we are currently lying on
(?)Question mark but we think
that by putting continuous efforts
hard work and giving better offer
to our customers we will achieve
our goals and reach the STAR
position.

26. We are at Product Development
stage As we are entering a new
industry we’ll be competing on
price. But on the other hand we are
providing superior quality. With the
similar features others are charging
around 16,000 to 18,000 but we are
going to price our mobile phone at
12,000 initially to capture the
market share. At this stage we have
cut down our margin of profit.

27. Our main sales center will be
situated at Hafeez Center Gulberg
Lahore, F-7 sector Islamabad and
Tariq road market Karachi.
Moreover, our mobile phones will
be available in local mobile market
at authorized retailers. We already
have a very strong retailers
network we can also utilize this for
our new product.

28. As we are new in mobile phone
industry so we want to aware
people about our new innovative
product to attract more and more
customers. We are advertising on
TV, In Sunday Magazines, through
a Radio Spot, acquire billboards at
good locations, Social media and
other modes of publicity.