World of Speakers E.31: Becoming a thought leader

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Ryan Foland speaks with Dorie Clark, a marketing strategy consultant and author, and frequent contributor to the Harvard Business Review. She is a branding expert who works with organizations and individuals on building a successful, thought-leading brand. One of the most interesting parts of this dynamic interview is where Dorie and Ryan explore how to transition into being an influential thought leader who gets paid to share their ideas. As many novice and mid-level speakers struggle to break through to the keynote stage, the insights shared in this interview can inspire a boost to the next level. Listen to this podcast to find out: - Why starting with unpaid speaking gigs can help you build your business immensely in the future. - Two tools you can use to improve your speaking and connect more deeply and effectively with audiences. - How to mix up your presentation so that you can customize it to each audience you present to. - The three things it takes to become a thought leader in your industry - How to transition from free to paid speaking engagements

Presentations & Public Speaking

Interview
with
Dorie Clark
World of Speakers

-DORIE CLARK
"I interviewed 50+ top thought leaders across a wide
variety of fields, and precious few of them— almost
nobody actually—came up with one breakthrough
idea that made them famous."
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"To become ta thought leader you just have something that
you want to learn about and go in that direction. Just one
foot in front of the other, over time you formulate your point
of view and are able to speak about that articulately."
-DORIE CLARK www.WorldofSpeakers.com
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-DORIE CLARK
"Unpaid speaking can be a great way to just get
better, to improve your skills, it can be a good way
to do business development. "
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-DORIE CLARK
"Teaching is a great way to improve your speaking: you
become acutely aware of how the audience is responding—
when their attention is wandering, when they're engaged,
how to snap them back if you need to."
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-DORIE CLARK
"It doesn't matter how polished you are, it only
matters that your audience connect with you
and your message. "
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-DORIE CLARK
"One of the most important things actually
is being able to speak loudly, to project
your voice."
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"You need to learn how to speak up. You should
take singing lessons and learn about diaphragm
breathing so that you can project better."
-DORIE CLARK
www.WorldofSpeakers.com
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-DORIE CLARK
"Make yourself findable, and you do that
through your breadcrumb trail of
content creation."
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-DORIE CLARK
"I have a lot of modules that I fit together in
different configurations based on what the
organizer would most like their attendees to get
out of the presentation."
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-DORIE CLARK
"Early on, pretty much everybody has to do a lot of
free speaking. It's unfortunate and annoying, but it is
how you train yourself and it is that process of 'getting
your name out there'."
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-DORIE CLARK
"With unpaid speaking, the key is making sure that you are
not exploited in the course of doing that, which means
getting strategic about ways that you can extract value in
different ways from it."
www.WorldofSpeakers.com
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-DORIE CLARK
"Get value out of the experience when you're still
speaking for free, and then slowly understanding when
is the moment to raise your rates and getting
comfortable doing it."
www.WorldofSpeakers.com
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-DORIE CLARK
"It's important to improve your platform skills
and how you speak, but it's really important to
improve your fame and your visibility."
www.WorldofSpeakers.com
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Becoming a thought leader takes 3 things:
Content creation: blog, book, podcast, etc.
Credibility: social proof and credentials
Network: testimonials and social following

EXPERT INSIGHTS ON
GROWING YOUR
SPEAKING BUSINESS
Listen to the World of Speakers Podcast Series on iTunes.
www.WorldofSpeakers.com
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World of Speakers E.31: Becoming a thought leader

1. Interview with Dorie Clark World of Speakers

2. -DORIE CLARK "I interviewed 50+ top thought leaders across a wide variety of fields, and precious few of them— almost nobody actually—came up with one breakthrough idea that made them famous." www.WorldofSpeakers.com Powered by

3. "To become ta thought leader you just have something that you want to learn about and go in that direction. Just one foot in front of the other, over time you formulate your point of view and are able to speak about that articulately." -DORIE CLARK www.WorldofSpeakers.com Powered by

4. -DORIE CLARK "Unpaid speaking can be a great way to just get better, to improve your skills, it can be a good way to do business development. " www.WorldofSpeakers.com Powered by

5. -DORIE CLARK "Teaching is a great way to improve your speaking: you become acutely aware of how the audience is responding— when their attention is wandering, when they're engaged, how to snap them back if you need to." www.WorldofSpeakers.com Powered by

6. -DORIE CLARK "It doesn't matter how polished you are, it only matters that your audience connect with you and your message. " www.WorldofSpeakers.com Powered by

7. -DORIE CLARK "One of the most important things actually is being able to speak loudly, to project your voice." www.WorldofSpeakers.com Powered by

8. "You need to learn how to speak up. You should take singing lessons and learn about diaphragm breathing so that you can project better." -DORIE CLARK www.WorldofSpeakers.com Powered by

9. -DORIE CLARK "Make yourself findable, and you do that through your breadcrumb trail of content creation." www.WorldofSpeakers.com Powered by

10. -DORIE CLARK "I have a lot of modules that I fit together in different configurations based on what the organizer would most like their attendees to get out of the presentation." www.WorldofSpeakers.com Powered by

11. -DORIE CLARK "Early on, pretty much everybody has to do a lot of free speaking. It's unfortunate and annoying, but it is how you train yourself and it is that process of 'getting your name out there'." www.WorldofSpeakers.com Powered by

12. -DORIE CLARK "With unpaid speaking, the key is making sure that you are not exploited in the course of doing that, which means getting strategic about ways that you can extract value in different ways from it." www.WorldofSpeakers.com Powered by

13. -DORIE CLARK "Get value out of the experience when you're still speaking for free, and then slowly understanding when is the moment to raise your rates and getting comfortable doing it." www.WorldofSpeakers.com Powered by

14. -DORIE CLARK "It's important to improve your platform skills and how you speak, but it's really important to improve your fame and your visibility." www.WorldofSpeakers.com Powered by

15. www.WorldofSpeakers.com Powered by Becoming a thought leader takes 3 things: Content creation: blog, book, podcast, etc. Credibility: social proof and credentials Network: testimonials and social following

16. EXPERT INSIGHTS ON GROWING YOUR SPEAKING BUSINESS Listen to the World of Speakers Podcast Series on iTunes. www.WorldofSpeakers.com Powered by

World of Speakers E.31: Becoming a thought leader

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