Ringkasan dokumen ini adalah tentang pengenalan dan optimasi Business Model Canvas (BMC) sebagai alat untuk memetakan dan menganalisis model bisnis. Dokumen ini menjelaskan sembilan blok pembangun BMC beserta contoh kasus penerapannya pada bisnis SignifierGames.com. Di akhir dokumen, peserta disuruh membentuk kelompok untuk membuat BMC rencana bisnis inovatif dan melakukan validasi dengan bertanya kepada peserta lain.

1. Mengenal dan Mengoptimalkan
BUSINESS MODEL
CANVAS
UI Incubate 2017
Universitas Indonesia
Senin, 17 April 2017
Arry Rahmawan
Founder, CerdasMulia Institute & SignifierGames.com
Instructor, Direktorat Inovasi & Inkubator Bisnis UI

2. ARRY RAHMAWAN
Entrepeneur – Lecturer - Author
Aktivitas :
• Founder, CerdasMulia Institute
• Founder, SignifierGames.com
• Founder, PortalStudentpreneur.com
• Lecturer, Universitas Indonesia
• Author, Studentpreneur Guidebook

3. 9
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8. Penulis buku
Studentpreneur Guidebook

9. 2014Lulus IPK cum laude
IPK S1 3.78 dan S2 4.00

10. Customer Relationship

11. Mengenal dan Mengoptimalkan
BUSINESS MODEL
CANVAS
UI Incubate 2017
Universitas Indonesia
Senin, 17 April 2017
Arry Rahmawan
Founder CerdasMulia Group

12. Berdasarkan pengamatan….
Business Plan
Pitching /
Competition
Build BusinessIdea

13. DISCUSSION
Risk of Failure
Length of
business plan

14. Proses yang relevan…
Business Plan
Pitching /
Competition
Build ‘Real’
Business
Idea
Business
Model*
Validation
Yes
No
Iterate

15. Business Model
(Model Bisnis) ?Model Bisnis adalah penjelasan mengenai bagaimana
sebuah organisasi MEMBUAT, MENYALURKAN, serta
MENDAPAT KEUNTUNGAN dari nilai tambah / value
yang diberikan.

17. Menciptakan
Value Menyalurkan Value
ORGANISASI
BISNIS
KONSUMEN /
PELANGGAN
Mendapat
Keuntungan
Product / Service
Revenue (Rp)
Gambaran Sederhana Business Model

18. BUSINESS MODEL
CANVAS?

19. Alat bantu untuk
MEMETAKAN dan
MENGANALISIS
Model Bisnis

20. 9Building
Blocks

22. Case Study:
SignifierGames.com

24. Ide Dasar:
“Permainan untuk
membantu pemahaman
konsep yang sulit /
kompleks”

25. Partner 1
Partner 2
Partner 3
…
Segment 1
Segment 2
Segment 3
…
Proposition 1
Proposition 2
Proposition 3
…
Activity 1
Activity 2
Activity 3
…
Resource 1
Resource 2
Resource 3
…
Channel 1
Channel 2
Channel 3
…
Relationship 1
Relationship 2
Relationship 3
…
Cost 1
Cost 2
Cost 3
…
Stream 1
Stream 2
Stream 3
…
Offering
Customers
Infrastructure

26. Customer Segments
Siapa pihak yang coba kamu bantu?
Bagaimana detil pihak yang ingin dibantu?
Keyword : PAIN, PROBLEM, NEEDS

27. “PAIN” nya adalah institusi yang
kesulitan dalam mengajarkan hal
– hal kompleks di bidangnya.
Ø Dimensi Segmen:
Ø Institusi Pendidikan
Ø Korporat
Ø Institusi yang ingin dapat
menanamkan pemahaman
kompleks dengan lebih efektif
dan menyenangkan

28. Partner 1
Partner 2
Partner 3
…
Proposition 1
Proposition 2
Proposition 3
…
Activity 1
Activity 2
Activity 3
…
Resource 1
Resource 2
Resource 3
…
Channel 1
Channel 2
Channel 3
…
Relationship 1
Relationship 2
Relationship 3
…
Cost 1
Cost 2
Cost 3
…
Stream 1
Stream 2
Stream 3
…
Institusi
pendidikan
Perusahaan/
Korporat

29. Value Proposition
Apa yang Anda tawarkan untuk membantu customer segment
mengurangi masalah mereka?
Keyword : CURE, DIFFERENTIATION, UNIQUENESS

30. Membuat “Serious Game” untuk Beberapa
konsep Kompleks yang dapat di White Label
Strategic Sourcing
Management Game
Project Management
Game

31. Membuat pelatihan bagaimana cara membuat
game - “How to Design you Own Serious Game”

32. Partner 1
Partner 2
Partner 3
…
Activity 1
Activity 2
Activity 3
…
Resource 1
Resource 2
Resource 3
…
Channel 1
Channel 2
Channel 3
…
Relationship 1
Relationship 2
Relationship 3
…
Cost 1
Cost 2
Cost 3
…
Stream 1
Stream 2
Stream 3
…
Institusi
pendidikan
Perusahaan /
Korporat
“Serious
Game”
dengan White
label institusi
Pelatihan “How
to design your
own serious
game dengan
expert

33. Channel
Bagaimana solusi yang Anda ciptakan (value proposition)
bisa sampai ke customer?
Keyword : ATTENTION, INTEREST, DELIVERY

34. Grabbing Attention & Interest
-- Masukkan buku OMG di Amazon --

35. Grabbing Desire & Action

36. Grabbing Desire & Action

37. Partner 1
Partner 2
Partner 3
…
Activity 1
Activity 2
Activity 3
…
Resource 1
Resource 2
Resource 3
…
Relationship 1
Relationship 2
Relationship 3
…
Cost 1
Cost 2
Cost 3
…
Stream 1
Stream 2
Stream 3
…
Institusi
pendidikan
Perusahaan/
Korporat1. Retailer
2. Website
3. Brosur
4. IHT
“Serious
Game”
dengan White
label institusi
Pelatihan “How
to design your
own serious
game dengan
expert

38. Customer Relationship
Bagaimana caranya agar customer loyal dan membeli solusi
dari Anda berkali - kali?
Keyword : LOYALTY, FANATICS, REPEATABLE

39. Customer Relationship – Sharing Community

40. Partner 1
Partner 2
Partner 3
…
Activity 1
Activity 2
Activity 3
…
Resource 1
Resource 2
Resource 3
…
Cost 1
Cost 2
Cost 3
…
Stream 1
Stream 2
Stream 3
…
Institusi
pendidikan
Perusahaan/
Korporat1. Retailer
2. Website
3. Brosur
4. IHT
1. Free coaching
2. Community of
Practice
“Serious
Game”
dengan White
label institusi
Pelatihan “How
to design your
own serious
game dengan
expert

41. Revenue Stream
Bagaimana organisasi atau perusahaan menghasilkan uang?
Keyword : GET MONEY

42. Partner 1
Partner 2
Partner 3
…
Activity 1
Activity 2
Activity 3
…
Resource 1
Resource 2
Resource 3
…
Cost 1
Cost 2
Cost 3
…
Produk paket buku + game
In – House Training
Institusi
pendidikan
Perusahaan/
Korporat1. Retailer
2. Website
3. Brosur
4. IHT
1. Free coaching
2. Community of
Practice
“Serious
Game”
dengan White
label institusi
Pelatihan “How
to design your
own serious
game dengan
expert

43. Key Activities
Apa yang harus dilakukan untuk menciptakan value?
Keyword : Operation, Procedure

44. Partner 1
Partner 2
Partner 3
…
Resource 1
Resource 2
Resource 3
…
Cost 1
Cost 2
Cost 3
…
Produk paket buku + game
In – House Training
Institusi
pendidikan
Perusahaan/
Korporat1. Retailer
2. Website
3. Brosur
4. IHT
1. Free coaching
2. Community of
Practice
1. Game R&D
2. Book Writing
3. Module
Development
4. TFT
5. Marketing
“Serious
Game”
dengan White
label institusi
Pelatihan “How
to design your
own serious
game dengan
expert

45. Key Resources
Sumber daya apa saja yang diperlukan agar key activities
dapat berjalam dengan lancar?
Keyword : Capital, People, Tools

46. Partner 1
Partner 2
Partner 3
…
Cost 1
Cost 2
Cost 3
…
Produk paket buku + game
In – House Training
Institusi
pendidikan
Perusahaan/
Korporat1. Retailer
2. Website
3. Brosur
4. IHT
1. Free coaching
2. Community of
Practice
1. Game R&D
2. Book Writing
3. Module
Development
4. TFT
5. Marketing
1. Talented People
2. Trusted references
3. Computer/Laptop
4. Internet connection
“Serious
Game”
dengan White
label institusi
Pelatihan “How
to design your
own serious
game dengan
expert

47. Key Partners
Siapa rekanan yang dapat mendongkrak kinerja organisasi?
Keyword : COLLABORATION & PARTNERSHIP

48. Cost 1
Cost 2
Cost 3
…
Produk paket buku + game
In – House Training
Institusi
pendidikan
Perusahaan/
Korporat1. Retailer
2. Website
3. Brosur
4. IHT
1. Free coaching
2. Community of
Practice
1. Game R&D
2. Book Writing
3. Module
Development
4. TFT
5. Marketing
1. Talented People
2. Trusted references
3. Computer/Laptop
4. Internet connection
1. Game &
Learning Expert
2. Penerbit buku
3. Community
4. Conference
5. Professional
trainers
“Serious
Game”
dengan White
label institusi
Pelatihan “How
to design your
own serious
game dengan
expert

49. Cost Structure
Biaya apa saja yang dikeluarkan untuk menjalankan bisnis?
Keyword : SPENDING MONEY

50. Employee salary / HR payment
Game R&D Cost
Training/Workshop R&D Cost
Marketing cost
Produk paket buku + game
In – House Training
Institusi
pendidikan
Perusahaan/
Korporat1. Retailer
2. Website
3. Brosur
4. IHT
1. Free coaching
2. Community of
Practice
1. Game R&D
2. Book Writing
3. Module
Development
4. Training for
Trainer
1. Talented People
2. Trusted references
3. Computer/Laptop
4. Internet connection
1. Game &
Learning Expert
2. Penerbit buku
3. Community
4. Conference
5. Professional
trainers
“Serious
Game”
dengan White
label institusi
Pelatihan “How
to design your
own serious
game dengan
expert

51. Employee salary / HR payment
Game R&D Cost
Training/Workshop R&D Cost
Marketing cost
Produk paket buku + game
In – House Training
Institusi
pendidikan
Perusahaan/
Korporat1. Retailer
2. Website
3. Brosur
4. IHT
1. Free coaching
2. Community of
Practice
1. Game R&D
2. Book Writing
3. Module
Development
4. Training for
Trainer
1. Talented People
2. Trusted references
3. Computer/Laptop
4. Internet connection
1. Game &
Learning Expert
2. Penerbit buku
3. Community
4. Conference
5. Professional
trainers
“Serious
Game”
dengan White
label institusi
Pelatihan “How
to design your
own serious
game dengan
expert

53. What’s
Next ?

54. Proses yang relevan…
Business Plan
Pitching /
Competition
Build ‘Real’
Business
Idea
Business
Model*
Validation
Yes
No
Iterate

55. VALIDATION
DESIRABILITY – Will customer want it?
FEASIBILITY – Can I build it?
VIABILITY - Will it be profitable?

56. VALIDATION
1.Does it make sense?
2.Could it be better?
3.Does the rest of my team
understand and agree? Have
additional ideas?

57. Employee salary / HR payment
Game R&D Cost
Training/Workshop R&D Cost
Marketing cost
Produk paket buku + game
In – House Training
Institusi
pendidikan
Perusahaan/
Korporat1. Retailer
2. Website
3. Brosur
4. IHT
1. Free coaching
2. Community of
Practice
1. Game R&D
2. Book Writing
3. Module
Development
4. Training for
Trainer
1. Talented People
2. Trusted references
3. Computer/Laptop
4. Internet connection
1. Game &
Learning Expert
2. Penerbit buku
3. Community
4. Conference
5. Professional
trainers
“Serious
Game”
dengan White
label institusi
Pelatihan “How
to design your
own serious
game dengan
expert

58. Employee salary / HR payment
Game R&D Cost
Training/Workshop R&D Cost
Marketing cost
Produk paket buku + game
In – House Training
Institusi
pendidikan
Perusahaan/
Korporat
1. Retailer
2. Website
3. Brosur
4. IHT
1. Free coaching
2. Community of
Practice
1. Game R&D
2. Book Writing
3. Module
Development
4. Training for
Trainer
1. Talented People
2. Trusted references
3. Computer/Laptop
4. Internet connection
1. Game &
Learning Expert
2. Penerbit buku
3. Community
4. Conference
5. Professional
trainers
Pemerintah /
Kementerian
Institusi
pendidikan
Swasta
Pelatihan “How
to design your
own serious
game dengan
expert
“Serious
Game”
dengan White
label institusi
Jasa pembuatan
“Serious game”
custom

59. WORKSHOP1. Buatlah grup yang terdiri dari 4-5 orang
2. Berikan nama grup yang positif
3. Buatlah BMC yang berisi rencana bisnis inovatif
dengan target market mahasiswa.
4. Test “asumsi” dengan bertanya langsung
kepada peserta di luar grup untuk validasi.
Mereka yang ditanya tidak boleh menolak.
5. Presentasikan BMC mu di hadapan peserta
lainnya

60. arry.rahmawan@gmail.com
http://arryrahmawan.net
BBM : 2BE3DD26
Connect with Me!
Setelah sesi ini berakhir, berikan pesan kesanmu
dengan mention ke akun twitter @ArryRahmawan
untuk menjalin silaturahim :D
@ArryRahmawan