Settled communities face challenges from changing population dynamics and new migration patterns. Predominantly white rural communities and areas with longstanding diversity are experiencing aging populations and increased diversity. Since 2004, rapid growth in migration from EU Accession states like Poland has increased visibility and tensions. Challenges include deprivation, underachievement, isolation, lack of understanding about new populations, myths, fear, and prejudice. Opportunities for local authorities include engaging settled communities early, communicating benefits of diversity, and promoting integration through shared activities, citizenship education, and valuing all communities' contributions.