Workshop 2 3 fei behind the scenes workshop day 2 agendaHaphan116
The document discusses planning and organization for the Festival Hue in Vietnam. It provides the agenda for a workshop discussing festival policy, direction, productions, and planning systems. Examples are given from the Edinburgh Festival to illustrate planning structures and schedules. Effective festival planning requires considering performances, transportation, accommodations, budgets, and contracts up to a year in advance to avoid surprises and ensure all production needs are met.
This document discusses the importance of identifying benefits when marketing a festival or event, rather than just listing features. Features are practical details about an event, but benefits speak to what customers get out of attending. Benefits fulfill needs and motivate action. The document provides examples of how to translate event features into deeper benefits for different customer groups. It also encourages considering customer feedback to better understand what benefits are most appealing.
Workshop 2 3 fei behind the scenes workshop day 2 agendaHaphan116
The document discusses planning and organization for the Festival Hue in Vietnam. It provides the agenda for a workshop discussing festival policy, direction, productions, and planning systems. Examples are given from the Edinburgh Festival to illustrate planning structures and schedules. Effective festival planning requires considering performances, transportation, accommodations, budgets, and contracts up to a year in advance to avoid surprises and ensure all production needs are met.
This document discusses the importance of identifying benefits when marketing a festival or event, rather than just listing features. Features are practical details about an event, but benefits speak to what customers get out of attending. Benefits fulfill needs and motivate action. The document provides examples of how to translate event features into deeper benefits for different customer groups. It also encourages considering customer feedback to better understand what benefits are most appealing.
\n\nThe document discusses strategies for festivals to attract sponsors. It explains that sponsors want to access festival target markets and connect in meaningful ways to achieve marketing objectives. Festivals should understand their brand, audience and tangible/intangible benefits to offer sponsors. They are encouraged to create a "brand bullseye" to identify potential sponsors and compelling sponsorship offers. The document also provides tips on defining audiences, offering tangible benefits, and utilizing contra sponsorship deals.
Workshop2 1 fei behind the scenes workshop setting the agendaHaphan116
The document outlines the agenda and structure for a British Council Vietnam Festival Workshop taking place from June 10-13, 2010. It introduces Nick Dodds and Ary Sutedja, who will be leading discussions on festival programming, production, and their experiences with festivals in the UK, Indonesia, and Asia. The workshop will include morning visits to Festival Hue sites, afternoon discussions and examples from other festivals, and evening visits to festival performances. Participants will discuss preparation and delivery of Festival Hue, with the goal of providing lessons for developing contemporary arts festivals in Vietnam.
\n\nThe document discusses strategies for festivals to attract sponsors. It explains that sponsors want to access festival target markets and connect in meaningful ways to achieve marketing objectives. Festivals should understand their brand, audience, and tangible and intangible benefits to offer sponsors. They are encouraged to create a "brand bullseye" to identify potential sponsors and provide a compelling sponsorship offer. The document also provides tips on defining audiences, identifying tangible benefits, and considering contra sponsorship opportunities.
Qatar Tourism Sponsors Paris Football TeamRafat Ali
Qatar Tourism Authority (QTA), the main tourism marketing organization in the country, has now tied up with one of the richest football teams in the world, Paris-based Paris Saint-Germain, to promote the country in a big way to European audiences.
The Possibility of New Device for Music Tourism in Manchester: A Comparative ...Francesco Vallecoccia
This document discusses the potential for developing a music tourism app in Manchester, England. It begins by providing background on music tourism and how the UK, specifically Liverpool and London, have established themselves as music tourism destinations. Manchester is identified as having music tourism potential due to its rich musical heritage from the 1960s, 1980s, and 1990s. The document then benchmarks existing music tourism apps and attractions in London and Liverpool before outlining a proposed Manchester music app that would highlight landmarks like bands, clubs, and record labels using location-based features and video content to actively engage users.
Rodrigo Rivellino discusses how sports marketing can help brands sell products and services. He notes that while some sports properties like the Super Bowl and Olympics have extremely valuable brands, there are also opportunities in niche sports events. To leverage a niche sports event as a marketing opportunity, brands should see the event as a product, develop a business plan, search for partnership opportunities, and work to attract both audiences and media coverage to the event. Rivellino provides the example of how his company, A.O.I.H.S., commercializes and markets a horse show event to generate $15 million in media coverage and sell all sponsorship opportunities.
Music Tourism in UK: $3.5 Billion Spent Every YearRafat Ali
According to a very interesting new report by UKMusic and VisitBritain released today, the headline number is this: 6.5 million music loving tourists attended a festival or gig in UK last year, generating spend of £2.2 billion ($3.5 billion) in the process.
The challenge for cultural organisations isn't winning European funding, it is finding value in it.
Presented at the conference: Engagement between the Higher Education and the Arts Sectors - Why is it important, how does it happen, and how do we benefit?
Dublin, 09 May 2014
The document discusses how to develop an effective marketing proposition for festivals by understanding the customer perspective. It emphasizes determining the value proposition, or offer, by defining what the festival is, where and when it will be held, who is organizing it, and the costs. Festivals also need to consider their competition and how to differentiate their unique benefits and branding through a concise slogan or tagline. Examples are provided of three Scottish festivals and analyzing their offerings, competition, and potential slogans.
\n\nThe document discusses strategies for festivals to attract sponsors. It explains that sponsors want to access festival target markets and connect in meaningful ways to achieve marketing objectives. Festivals should understand their brand, audience and tangible/intangible benefits to offer sponsors. They are encouraged to create a "brand bullseye" to identify potential sponsors and compelling sponsorship offers. The document also provides tips on defining audiences, offering tangible benefits, and utilizing contra sponsorship deals.
Workshop2 1 fei behind the scenes workshop setting the agendaHaphan116
The document outlines the agenda and structure for a British Council Vietnam Festival Workshop taking place from June 10-13, 2010. It introduces Nick Dodds and Ary Sutedja, who will be leading discussions on festival programming, production, and their experiences with festivals in the UK, Indonesia, and Asia. The workshop will include morning visits to Festival Hue sites, afternoon discussions and examples from other festivals, and evening visits to festival performances. Participants will discuss preparation and delivery of Festival Hue, with the goal of providing lessons for developing contemporary arts festivals in Vietnam.
\n\nThe document discusses strategies for festivals to attract sponsors. It explains that sponsors want to access festival target markets and connect in meaningful ways to achieve marketing objectives. Festivals should understand their brand, audience, and tangible and intangible benefits to offer sponsors. They are encouraged to create a "brand bullseye" to identify potential sponsors and provide a compelling sponsorship offer. The document also provides tips on defining audiences, identifying tangible benefits, and considering contra sponsorship opportunities.
Qatar Tourism Sponsors Paris Football TeamRafat Ali
Qatar Tourism Authority (QTA), the main tourism marketing organization in the country, has now tied up with one of the richest football teams in the world, Paris-based Paris Saint-Germain, to promote the country in a big way to European audiences.
The Possibility of New Device for Music Tourism in Manchester: A Comparative ...Francesco Vallecoccia
This document discusses the potential for developing a music tourism app in Manchester, England. It begins by providing background on music tourism and how the UK, specifically Liverpool and London, have established themselves as music tourism destinations. Manchester is identified as having music tourism potential due to its rich musical heritage from the 1960s, 1980s, and 1990s. The document then benchmarks existing music tourism apps and attractions in London and Liverpool before outlining a proposed Manchester music app that would highlight landmarks like bands, clubs, and record labels using location-based features and video content to actively engage users.
Rodrigo Rivellino discusses how sports marketing can help brands sell products and services. He notes that while some sports properties like the Super Bowl and Olympics have extremely valuable brands, there are also opportunities in niche sports events. To leverage a niche sports event as a marketing opportunity, brands should see the event as a product, develop a business plan, search for partnership opportunities, and work to attract both audiences and media coverage to the event. Rivellino provides the example of how his company, A.O.I.H.S., commercializes and markets a horse show event to generate $15 million in media coverage and sell all sponsorship opportunities.
Music Tourism in UK: $3.5 Billion Spent Every YearRafat Ali
According to a very interesting new report by UKMusic and VisitBritain released today, the headline number is this: 6.5 million music loving tourists attended a festival or gig in UK last year, generating spend of £2.2 billion ($3.5 billion) in the process.
The challenge for cultural organisations isn't winning European funding, it is finding value in it.
Presented at the conference: Engagement between the Higher Education and the Arts Sectors - Why is it important, how does it happen, and how do we benefit?
Dublin, 09 May 2014
The document discusses how to develop an effective marketing proposition for festivals by understanding the customer perspective. It emphasizes determining the value proposition, or offer, by defining what the festival is, where and when it will be held, who is organizing it, and the costs. Festivals also need to consider their competition and how to differentiate their unique benefits and branding through a concise slogan or tagline. Examples are provided of three Scottish festivals and analyzing their offerings, competition, and potential slogans.
A2Z EVENT – “Sáng tạo trên nền tảng dịch vụ tiêu chuẩn”
Được thành lập từ năm 2004, A2Z Event đã tổ chức hơn 600 sự kiện ở các loại hình như Sự kiện công ty, Sự kiện Marketing, Lễ hội văn hóa… trong đó có nhiều sự kiện lớn như: Festival lúa gạo Việt Nam, Festival trái cây Việt Nam, Lễ hội cà phê Buôn Ma Thuột, Festival hoa Đà Lạt, Festival Huế, Festival dừa Bến Tre…
A2Z Event tự hào với phương châm không hướng đến mục tiêu trở thành công ty sự kiện có quy mô lớn nhất mà nỗ lực từng ngày để đạt chất lượng tốt nhất và gặt hái những kết quả tối ưu.
Giải pháp nhằm nâng cao chất lượng dịch vụ tổ chức sự kiện cho công ty TNHH Liên hiệp Nguyễn Lê. Hoàn thiện quy trình tổ chức sự kiện cho Nguyễn Lê. Một số yếu tố ảnh hưởng tới hiệu quả của hoạt động tổ chức sự kiện cần quan tâm.
chương trình Đối thoại “Sự học của sinh viên trong kỷ nguyên tiếp thị số & Tá...The Marketing Corner
Buổi đối thoại “Sự học của sinh viên trong kỷ nguyên tiếp thị số & Tái cấu trúc truyền thông quảng cáo” là một hoạt động nằm trong khuôn khổ của Đại Hội Quảng Cáo Toàn Châu Á nhằm nhìn lại sự học của sinh viên chuyên ngành, giúp các bạn sinh viên hiểu rõ hơn bước chuyển của ngành tiếp thị quảng cáo để từ đó vạch rõ hướng đi thành công cho chính bản thân mình, hội nhập cùng sự phát triển của ngành.
Similar to Workshop 3 1 fei_marketing a festival_gioi thieu khoa hoc (20)
The document provides guidance on creating a successful sponsorship proposal. It emphasizes that a proposal should answer what is being sponsored, what benefits the sponsor will receive, and the cost. It also stresses the importance of tailoring the proposal to the sponsor's needs and business, including promotional benefits, and minimizing risks while adding value. The proposal should include event details, target markets, and a list of sponsorship benefits.
The document provides guidance on identifying potential business sponsors for festivals. It discusses looking at a company's profitability, turnover, longevity, business sector, ownership structure, and potential fit with the festival. It also outlines different categories of sponsorship like brand/title sponsorship, category sponsorship, and event sponsorship. The document emphasizes researching sponsors' needs, values, brands, target markets, and objectives to determine if there is a good fit between the sponsor and festival. It also notes the importance of identifying eligibility criteria and restrictions for different sponsors.
The document discusses reasons why businesses sponsor festivals, including gaining access to target audiences and markets, raising brand awareness and profile, developing community links, and gaining public relations opportunities. It provides an overview of key factors for businesses to consider when evaluating potential festival sponsorships, such as the customer audience, exposure potential, resource requirements, and reputation of the festival organizer. The document also covers how corporate social responsibility and arts sponsorship can benefit businesses through engaging stakeholders and influencing public opinion.
The document provides guidance on developing a sponsorship and fundraising plan. It outlines conducting a fundraising audit to understand where the organization currently stands, including analyzing competitors, market factors, and fundraising capacity. The audit involves a SWOT analysis. The plan also involves setting SMART fundraising objectives based on audit findings and defining an overall strategy and tactical plans to achieve the objectives, which may involve segmenting donors. The strategy addresses existing and new markets and donors.
Workshop 4 1 fei welcome and introductionHaphan116
The document outlines the agenda and objectives of a workshop on festival fundraising and sponsorship held by the British Council in Vietnam in June 2011. Over the course of 10 sessions, participants will learn about developing a fundraising strategy and sponsorship portfolio, identifying potential sponsors, and creating proposals to generate support for the Dong Mo International Arts Festival. By the end of the workshop, participants aim to have created a fundraising plan to present on the last day.
Workshop 1 12 fei vienam workshop sponsorshipHaphan116
The document discusses strategies for raising commercial sponsorship for festivals, including:
- Sponsorship can provide cash or in-kind support in exchange for marketing benefits. It requires significant effort to secure.
- In-kind sponsorship provides products/services rather than cash, but is equally valuable and requires a written agreement.
- When approaching sponsors, research compatible companies, tailor proposals, and follow up persistently. Maintain ongoing relations through communication and evaluation reports.
- Barriers to sponsorship in Vietnam may require adapting benefits offered to suit local sponsors.
The document discusses various digital marketing strategies including maintaining an effective website, using multimedia, email marketing, external promotions, and utilizing social networking sites. It provides tips for each strategy such as keeping websites usable, using multimedia to complement products, making emails personal yet concise, promoting through various online channels, and defining goals for social media engagement. The overall message is that digital marketing allows opportunities for low-cost promotion and audience reach through platforms like Twitter, Facebook, YouTube, and blogs.
Workshop 1 10 fei vienam workshop marketingHaphan116
The document discusses marketing strategies for festivals, including:
1) Conducting a situational analysis to understand the existing audience and previous marketing efforts.
2) Identifying target markets and building an audience database to nurture repeat attendance.
3) Developing a marketing plan with SMART objectives and a strategy addressing the marketing mix, tools, and media relations.
Workshop 1 9 fei vietnam workshop brighton festival case studyHaphan116
The document discusses a British Council Vietnam Festival Workshop that took place from March 17-20, 2010. It provides details about the types of programming at the Brighton Festival in the UK, including music, drama, dance, literature, comedy, cabaret, and visual art. It also shares statistics about the Brighton Festival such as an annual budget of £2.25 million from public and private funding sources, attendance of 350,000 people, and an estimated economic impact of £20 million. The workshop concluded with a discussion about the possibility of a contemporary arts festival in Vietnam.
Workshop 1 9 fei vietnam workshop brighton festival case studyHaphan116
The document discusses a British Council Vietnam Festival Workshop that took place from March 17-20, 2010. It provides details about the types of programming at the Brighton Festival in the UK, including music, drama, dance, literature, comedy, cabaret, and visual art. It also shares statistics about the Brighton Festival such as an annual budget of £2.25 million from public and private funding sources, attendance of 350,000 people, and an estimated economic impact of £20 million. The workshop concluded with a discussion about the possibility of a contemporary arts festival in Vietnam.
Workshop 1 8 fei vienam workshop festival timelinesHaphan116
This document contains summaries of 14 chapters that provide guidance on event planning and management. The chapters discuss general planning, business planning, team structure, budgets, financial planning, programming, legal issues, insurance, event production, communications, marketing, visitor research, and post-event activities. The guidance is intended to help event organizers successfully plan, budget, market, operate and evaluate their events.
Workshop 1 7 fei vietnam workshop arts festival structures and management rolesHaphan116
The document outlines the agenda for a four-day workshop on setting up arts festivals. Day two covers festival structures and management roles, timelines, and a case study. Day three focuses on marketing, fundraising, and audience development. Day four discusses production, dealing with artists, budgets, and business planning. The recap sections define different types of festival organizations and key roles in a festival structure.
Workshop 1 6 fei vietnam workshop why have a arts festivalHaphan116
The document discusses considerations for creating and organizing an arts festival. It addresses questions around the purpose of the festival, such as celebrating culture, engaging the local community, and boosting tourism and economic development. It also covers determining the target audience, potential types of arts to feature like music, visual arts, and theater, and whether the festival will primarily showcase local or international talent. Key factors discussed include building on the region's cultural strengths and artistic infrastructure.
Workshop 1 3 fei tong quan ve festival nghe thuat o anhHaphan116
This document provides an overview of arts festivals in the UK, including the Edinburgh Festival and BBC Proms. It discusses why festivals have become popular with audiences and cities. Audiences enjoy the excitement, celebration, and opportunity to see new works. Cities benefit from economic impacts and showing themselves at their best. Artists appreciate the opportunities to experiment, have their works commissioned and premiered, and engage with other artists. Festivals generate income from various sources like arts councils, ticket sales, businesses, and additional sales.
Workshop 1 1 fei vietnam workshop setting the agendaHaphan116
The document outlines the agenda for a British Council Vietnam Festival Workshop taking place from March 17-20, 2010. The workshop will be led by Nick Dodds, who has over 20 years of experience managing major arts festivals in the UK and internationally. The agenda includes introductions, discussing protocols and materials, and covering various topics related to planning and organizing successful arts and cultural festivals.
Tuyển tập 9 chuyên đề bồi dưỡng Toán lớp 5 cơ bản và nâng cao ôn thi vào lớp ...Bồi Dưỡng HSG Toán Lớp 3
Tuyển tập 9 chuyên đề bồi dưỡng Toán lớp 5 cơ bản và nâng cao ôn thi vào lớp 6 trường chuyên. Đăng ký mua tài liệu Toán 5 vui lòng liên hệ: 0948.228.325 (Zalo - Cô Trang Toán IQ).
Smartbiz_He thong MES nganh may mac_2024juneSmartBiz
Cách Hệ thống MES giúp tối ưu Quản lý Sản xuất trong ngành May mặc như thế nào?
Ngành may mặc, với đặc thù luôn thay đổi theo xu hướng thị trường và đòi hỏi cao về chất lượng, đang ngày càng cần những giải pháp công nghệ tiên tiến để duy trì sự cạnh tranh. Bạn đã bao giờ tự hỏi làm thế nào mà những thương hiệu hàng đầu có thể sản xuất hàng triệu sản phẩm với độ chính xác gần như tuyệt đối và thời gian giao hàng nhanh chóng? Bí mật nằm ở hệ thống Quản lý Sản xuất (MES - Manufacturing Execution System).
Hãy cùng khám phá cách hệ thống MES đang cách mạng hóa ngành may mặc và mang lại những lợi ích vượt trội như thế nào.
8. Day by Day Activities Các hoạt động theo ngày Copyright Abigail Carney 2010 Thứ 3 Thứ 4 Thứ 5 Thứ 6 10.00 – 11.15 Giới thiệu Khách hàng Truyền thông Đánh giá Nghỉ 11.30 – 1.00 Nội dung 1 Khách hàng Truyền thông Nhóm Ăn trưa 2.00 – 3.30 Nội dung 2 Mục tiêu Nguồn lực Nhóm Nghỉ 3.45 – 4.45 Làm việc nhóm Làm việc nhóm Làm việc nhóm Tổng kết
![Chào mừng & Giới thiệu ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright Abigail Carney 2010 Festival Marketing Workshop HCMC December 2010](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)