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Course Facilitator
Dr. Muhammad Bilal Majid Ch.
HEC (PK) Approved PhD Supervisor.
PhD Marketing (Malaysia), MS Marketing (PK).
Marketing & Research Methods Certified (UK).
Customer Analytics & Management Certified (USA).
Personal Email: bilalmajid34@gmail.com
Psychometrics Analysis
Research
Research mean “Search again”
It is a process of enquiry and investigation; it is
systematic, logical and ethical; research can
help solve practical problems and increase
knowledge.
Classification of
Research
Application of the
Research Study
Objective
Research
Time Dimension Inquiry Mode
Cross-sectional
Research
Longitudinal
Research
Longitudinal
Research
Basic/
Pure research
Applied Research
Qualitative
Research
Quantitative
Research
Exploratory
Research
Explanatory
Research
Descriptive
Research
Mixed
Methods
Research
5
Philosophical Assumptions of RESEARCH
Sr.# Philosophical
Assumption
Positivism Interpretivism Pragmatism
1 Ontology: -
What is the nature of
reality? Or what is
knowledge?
Singular reality existing
apart from researcher’s
perception and cultural
biases. (Objectivism)
Multiple realities
shaped by
researcher’s prior
understanding
Singular and multiple
realities.
2 Epistemology: -
What is the
relationship between
the researcher and
that being researched?
What is regarded as
acceptable knowledge
and how we know it?
Distance and impartiality
(e.g. researchers
objectively collect data
on instruments.)
Acceptable knowledge is
gained through sense and
is objectively real.
(Objective)
Closeness (e.g.
researchers visit
participants at their
sites to collect data)
It is cased on the
perceptions of the
individuals about the
world. (Subjective)
Practicality (e.g.
researchers collect
data by “what work”
to address research
question).
Objective +
Subjective
3 Axiology: -
What is the role of
values?
Unbiased (e.g.
researchers use checks to
eliminate bias)
Biased (e.g.
researchers actively
talk about their
biases and
interpretations)
Multiple stances.
(e.g. researchers
include both biased
and unbiased
perspectives)
6
4 Rhetoric: -
What is the language of
research?
Formal style (e.g.
researchers use agrees on
definitions of variables)
Informal style. (e.g.
researchers write in a
literary, informal
style)
Formal or informal
(e.g. researchers may
employ both formal
and informal styles
of writing).
5 Methodology: -
What is the process of
research?
Deductive (e.g.
researchers that an a priori
theory)
Inductive (e.g.
researchers start with
participants views
and build “up” to
patterns, theories and
generalizations)
Combining (e.g.
researchers collect
both Quantitative an
Qualitative data and
mix them )
6 Strategies of Inquiry Surveys, experiments and
field work
Grounded theory,
ethnography, case
study and narratives
Sequential,
concurrent and
transformative.
7 Methods Close ended questions,
predetermined
approaches numerical
data, statistical analysis
(Quantitative)
Open ended questions,
emerging approaches,
and text and image
analysis. (Qualitative)
Both open and close
ended questions; both
emerging and
predetermined
approaches; both
quantitative and
qualitative data and
analysis.
Cont…
7
DEDUCTION AND INDUCTION
1. Theory
3. Data Collection
4. Findings
5. Hypothesis confirmed or
rejected
2. Hypothesis
6. Revision of theory
2. Data Collection
3. Findings
4. Generation of Theory
1. General Research Questions
Deduction
Induction
Sampling
Sampling Technique
Probability Non-Probability
Simple random sample
Systematic sample
Stratified random sample
Convenience sampling
Snowball sampling
Theoretical sampling
Cont…
Purposive sampling
Workshop 2 introduction of Resarch and Classification.ppt

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Workshop 2 introduction of Resarch and Classification.ppt

  • 1.
  • 2. Course Facilitator Dr. Muhammad Bilal Majid Ch. HEC (PK) Approved PhD Supervisor. PhD Marketing (Malaysia), MS Marketing (PK). Marketing & Research Methods Certified (UK). Customer Analytics & Management Certified (USA). Personal Email: bilalmajid34@gmail.com Psychometrics Analysis
  • 3. Research Research mean “Search again” It is a process of enquiry and investigation; it is systematic, logical and ethical; research can help solve practical problems and increase knowledge.
  • 4. Classification of Research Application of the Research Study Objective Research Time Dimension Inquiry Mode Cross-sectional Research Longitudinal Research Longitudinal Research Basic/ Pure research Applied Research Qualitative Research Quantitative Research Exploratory Research Explanatory Research Descriptive Research Mixed Methods Research
  • 5. 5 Philosophical Assumptions of RESEARCH Sr.# Philosophical Assumption Positivism Interpretivism Pragmatism 1 Ontology: - What is the nature of reality? Or what is knowledge? Singular reality existing apart from researcher’s perception and cultural biases. (Objectivism) Multiple realities shaped by researcher’s prior understanding Singular and multiple realities. 2 Epistemology: - What is the relationship between the researcher and that being researched? What is regarded as acceptable knowledge and how we know it? Distance and impartiality (e.g. researchers objectively collect data on instruments.) Acceptable knowledge is gained through sense and is objectively real. (Objective) Closeness (e.g. researchers visit participants at their sites to collect data) It is cased on the perceptions of the individuals about the world. (Subjective) Practicality (e.g. researchers collect data by “what work” to address research question). Objective + Subjective 3 Axiology: - What is the role of values? Unbiased (e.g. researchers use checks to eliminate bias) Biased (e.g. researchers actively talk about their biases and interpretations) Multiple stances. (e.g. researchers include both biased and unbiased perspectives)
  • 6. 6 4 Rhetoric: - What is the language of research? Formal style (e.g. researchers use agrees on definitions of variables) Informal style. (e.g. researchers write in a literary, informal style) Formal or informal (e.g. researchers may employ both formal and informal styles of writing). 5 Methodology: - What is the process of research? Deductive (e.g. researchers that an a priori theory) Inductive (e.g. researchers start with participants views and build “up” to patterns, theories and generalizations) Combining (e.g. researchers collect both Quantitative an Qualitative data and mix them ) 6 Strategies of Inquiry Surveys, experiments and field work Grounded theory, ethnography, case study and narratives Sequential, concurrent and transformative. 7 Methods Close ended questions, predetermined approaches numerical data, statistical analysis (Quantitative) Open ended questions, emerging approaches, and text and image analysis. (Qualitative) Both open and close ended questions; both emerging and predetermined approaches; both quantitative and qualitative data and analysis. Cont…
  • 7. 7 DEDUCTION AND INDUCTION 1. Theory 3. Data Collection 4. Findings 5. Hypothesis confirmed or rejected 2. Hypothesis 6. Revision of theory 2. Data Collection 3. Findings 4. Generation of Theory 1. General Research Questions Deduction Induction
  • 8. Sampling Sampling Technique Probability Non-Probability Simple random sample Systematic sample Stratified random sample Convenience sampling Snowball sampling Theoretical sampling Cont… Purposive sampling