Evaluate the nature and severity of store brand/ private label threat against Startbucks within premium package coffee category in four major retailers - Kroger, Target, Safeway and Publix, and uncover the reason for customers to switch from Starbucks to Store Brand.
A designers paradise, UrbanHom.com offers customizable options to its full line of Designer Classic Furniture, LifeSyl Brand clean line furniture and Luxury Outdoor Brand Rattan Furniture. Visit us at : http://www.urbanhom.com
A designers paradise, UrbanHom.com offers customizable options to its full line of Designer Classic Furniture, LifeSyl Brand clean line furniture and Luxury Outdoor Brand Rattan Furniture. Visit us at : http://www.urbanhom.com
Illustrative strategy for driving in-store conversion in Tire Category. Includes evaluation of tire market structure, barriers to purchase, and in-store strategy to drive customer conversion.
Starbucks: A Story of Growth - case study presentation for EBS/DBSBrandon J. Murray, PMP
For entry into the EBS European Business School / DBS Durham University Business School - dual Executive MBA programme, I was asked to analyze a case study from Kellogg School of Management at Northwestern University. I then had to write a handful of essays and give a 1-hour presentation consisting of 30 min of briefing and 30 min of Q/A from the EBS faculty audience.
Starbucks Corporation is known world-wide for their specialty coffee innovation and creative business design. Over time Starbucks has built a business around a relaxing, somewhat romantic atmosphere that brings to the customer a European feel and thus provides a strong user experience for its customers. In Starbucks’ earliest days, coffee consumption in the United States (US) was considered nothing special. Most US coffee offered a similar taste and wasn’t offered in a special “European” environment. With this absence of uniqueness, convenience was the dominant criteria used by US consumers to choose their coffee.
Enter Starbucks.
Fewer people are going to branches, and doing so less often. Yet branches aren’t going away anytime soon, and they remain one of the most effective ways to grow your business. But what is the role of the branch going forward? This session looks at how your branch model needs to evolve as transactions move to alternate channels.
case study of apple brand experience. this presentation analyses Apple`s consistent message across the different brand channels, from web to store to the device etc. This presentation is done part of my Master thesis and it includes my opinnions about Apple.
This is a competitive matrix prepared for Starbucks Corporation. A case study under the doctorate program of PLM. The competitors analyzed were McDonald's and Dunkin Donuts
How Starbucks Became the Apple of CoffeeGraham Brown
If you owned stock in Starbucks and Apple, you'd be sitting on a 1000% return on your investment over the last 7 years.
The phenomenal rise of these two companies is the result of clear focus on their brand marketing strategy, one which required a conscious split from traditional BRANDING based advertising, to marketing fit for the 21st century: BRAND EXPERIENCE.
In this presentation, we'll look at the success story from the Starbucks side: a case study of how Starbucks became a loved brand like Apple and the 5 factors that underpin its class-leading marketing strategy.
An interesting analysis of Starbucks's SWOT, 4Ps, Strategy, Marketing, Finance etc. Hope you will enjoy this presentation. Go through the slides and don't forget to hit like and share buttons. All the best.
The presentation proposes a new idea for a Zara line extension: Zara for women, a line designed for real women that embraces various body shapes.
The project was done by combining marketing and buying behavior information. Keep in mind that this is a fictitious line. However, actual data about the company and the industry were used to design the marketing plan.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Illustrative strategy for driving in-store conversion in Tire Category. Includes evaluation of tire market structure, barriers to purchase, and in-store strategy to drive customer conversion.
Starbucks: A Story of Growth - case study presentation for EBS/DBSBrandon J. Murray, PMP
For entry into the EBS European Business School / DBS Durham University Business School - dual Executive MBA programme, I was asked to analyze a case study from Kellogg School of Management at Northwestern University. I then had to write a handful of essays and give a 1-hour presentation consisting of 30 min of briefing and 30 min of Q/A from the EBS faculty audience.
Starbucks Corporation is known world-wide for their specialty coffee innovation and creative business design. Over time Starbucks has built a business around a relaxing, somewhat romantic atmosphere that brings to the customer a European feel and thus provides a strong user experience for its customers. In Starbucks’ earliest days, coffee consumption in the United States (US) was considered nothing special. Most US coffee offered a similar taste and wasn’t offered in a special “European” environment. With this absence of uniqueness, convenience was the dominant criteria used by US consumers to choose their coffee.
Enter Starbucks.
Fewer people are going to branches, and doing so less often. Yet branches aren’t going away anytime soon, and they remain one of the most effective ways to grow your business. But what is the role of the branch going forward? This session looks at how your branch model needs to evolve as transactions move to alternate channels.
case study of apple brand experience. this presentation analyses Apple`s consistent message across the different brand channels, from web to store to the device etc. This presentation is done part of my Master thesis and it includes my opinnions about Apple.
This is a competitive matrix prepared for Starbucks Corporation. A case study under the doctorate program of PLM. The competitors analyzed were McDonald's and Dunkin Donuts
How Starbucks Became the Apple of CoffeeGraham Brown
If you owned stock in Starbucks and Apple, you'd be sitting on a 1000% return on your investment over the last 7 years.
The phenomenal rise of these two companies is the result of clear focus on their brand marketing strategy, one which required a conscious split from traditional BRANDING based advertising, to marketing fit for the 21st century: BRAND EXPERIENCE.
In this presentation, we'll look at the success story from the Starbucks side: a case study of how Starbucks became a loved brand like Apple and the 5 factors that underpin its class-leading marketing strategy.
An interesting analysis of Starbucks's SWOT, 4Ps, Strategy, Marketing, Finance etc. Hope you will enjoy this presentation. Go through the slides and don't forget to hit like and share buttons. All the best.
The presentation proposes a new idea for a Zara line extension: Zara for women, a line designed for real women that embraces various body shapes.
The project was done by combining marketing and buying behavior information. Keep in mind that this is a fictitious line. However, actual data about the company and the industry were used to design the marketing plan.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
2. Framing
Framing
Overview of store brands threat
Consumer insights analysis
Retailer pricing strategy analysis
Summary and recommendation
2/3/2013 MKT 412: Market Research | Starbucks Packaged Coffee Analysis 2
3. Overview of Store Brands
Private Label represents $155M sales vs. Starbucks’ $400M
• Volume share decreased by 0.7% vs. Starbucks’ increase by 1.7% vs. Year Ago
Kroger • Not likely to be a threat
• Volume share decreased by -2.42% mainly due to price increase
Publix • Lowest price at $4.59 among the major store brands
• Not likely to be a threat
• Similar price position: $7.44 vs. Starbucks’ $8.36
Safeway • Base volume increase 22.5% vs. Starbucks’ 3.2%
• Likely to be a threat
• Similar price position: $7.68 vs Starbucks’ $6.60
Target • Base volume increase by only 11.4% vs Starbucks’ 1.6%
• Likely to be a threat
2/3/2013 MKT 412: Market Research | Starbucks Packaged Coffee Analysis 3
4. Demographic Segmentation
Area Type
Suburban area
Education
High school graduate, some college but no degree, bachelor degree
Ethnicity
Caucasian
Income
$15,000-$99,999
Gender
Female
Age
35-64
5. Analysis 1 Perception comparison across brands
Attribute Performance Starbucks Store Brands Differences
Scale 1-7 Mean Mean (Significance)
Taste 6.31 5.02 1.29**
Price 4.84 5.62 -.78**
Variety of flavors 6.07 5.04 1.02**
Is all natural 5.64 4.42 1.22**
Brand reputation 6.29 4.80 1.48**
Ingredient quality 6.16 4.84 1.31**
Packaging 5.84 5.27 .58**
Availability in store 5.93 5.62 .31
Size of packages 5.78 5.47 .31
Is fair traded 5.67 4.71 .96**
Ease of preparation 6.24 5.56 .69**
Item is on promotion 5.04 5.38 -.33
Is organic 5.42 4.35 1.07**
T-test of Significance for the Product Attributes ** is p value < .05 and * is p value <. 1
6. ANALYSIS 2: FREE TEXT
Analysis 2 Free Text
Analysis 3 Why do people who prefer Starbucks buy Store Brands as well
Reason Frequency %
Like variety 18 72
Price leads me to switch 12 48
Attracted to new brand 11 44
Multiple tastes in household 10 40
Switch because dissatisfied 2 8
See little difference in brands 2 8
7. Analysis 4 COMPARISONS OF ATTRIBUTE IMPORTANCE ACROSS SEGMENTS
Multi-attribute Items by level of
Starbucks Store Brands Differences
importance (1, not at all important - 7,
very important) (Significance)
Taste 6.7 6.4 0.3*
Price 5.8 6.3 -0.5**
Variety of flavors 5.4 3.8 1.6**
Is all natural 5.4 4.3 1.1**
Brand reputation 5.7 4.1 1.6**
Ingredient quality 6.3 5.6 0.7**
Packaging 4.8 3.6 1.2**
Availability in store 6.0 5.8 0.2
Size of packages 5.5 4.9 0.6
Is fair traded 5.2 4.4 0.8*
Ease of preparation 5.8 5.8 0
Item is on promotion 5.4 4.5 0.9**
Is organic 4.6 3.4 1.2**
T-test of Significance for the Product Attributes ** is p value < .05 and * is p value <. 1
8. Strategies by Retailers
Consumer Price Expectation
Optimal Competitive Optimal Competitive
Price for 12 Price for 12 oz Price for 20 Price for 20 oz
oz Bag bag oz Bag Bag
Overall Brand $6.99 [$5.99,$7.49] $8.19 [$7.49.$9.99]
Starbucks $7.69 [$6.09,$7.99] $9.99 [$8.99,$10.99]
Current Price Setting by Retailer
Starbucks Store
% Change % Change
52wks- vs. Prior 52wks- vs. Prior
Store Current Year Current Year
Kroger $8.10 5.60% $5.83 13.10%
Publix $8.53 7.80% $4.59 24.30% Not much threat
Safeway $8.36 7.00% $7.44 4.50%
Target $7.68 8.60% $6.60 5.70% More premium position and
potentially more threat
1Data Source: Starbucks Packaged Coffee Pricing Threshold Survey conducted by Acosta in 2011
2/3/2013 MKT 412: Market Research | Starbucks Packaged Coffee Analysis 8
9. Strategies by Retailers
Kroger:
Kroger
• Price more important to Kroger brand purchaser
• Price not as important to Starbucks and Kroger purchasers
Purchased Kroger only Purchased SBUX &
at least once N Mean Kroger only at least once N Mean
Price 21 6.62 Price 15 6.13
Pub
Publix
• Price not as important
• Availability is more important
Purchased Publix only Purchased SBUX &
at least once N Mean Publix only at least once N Mean
Price 5 5.60 Price 3 5.33
• Starbucks should maintain its Premium Pricing Strategy in these
retailers while continue providing high availability and variety of
products.
2/3/2013 MKT 412: Market Research | Starbucks Packaged Coffee Analysis 9
10. Strategies by Retailers
Safeway
Safeway
• Price not as important to Safeway brand purchaser
• Price is more important to Starbucks and Safeway purchasers
Purchased Safeway Purchased SBUX &
only at least once N Mean Safeway only at least once N Mean
Price 6 5.17 Price 10 6.20
• Placed highest importance on taste and aroma (“Drinking coffee is
mostly about enjoying the taste and aroma”)
• Flavor is important
Strategy
s
• Reduce price little by little to further gauge consumer’s price
expectation
• Increase flavor variety of products carried in Safeway
2/3/2013 MKT 412: Market Research | Starbucks Packaged Coffee Analysis 10
11. Strategies by Retailers
Target
Target:
• Price is not as important to Target brand purchaser
• Price is more important to Starbucks and Target purchasers
Purchased Target only Purchased SBUX &
at least once N Mean Target only at least once N Mean
Price 5 5.80 Price 10 6.50
Item is on promotion 5 6.40 Item is on promotion 10 6.50
• Buying item on promotion also comes up as an important attribute
• Starbucks and Target purchasers also place importance on promotion (“I
tend to buy coffee on promotion or discount” is second highest sentiment
at average score of 6.2)
Strategy
:
• Starbucks already priced lowest in Target (amongst the four retailers)
• Keep pricing strategy to keep premium position
• Increase promotions (especially Display and Feat & Disp)
• Improve product variety on shelves
2/3/2013 MKT 412: Market Research | Starbucks Packaged Coffee Analysis 11
12. Executive Summary
Starbucks and Store Brand consumers are very similar:
Describe…
Possible reasons of switching
Safeway is positioned closest to Starbucks and represents
the biggest threat
Reduce price little by little to further gauge consumer’s price
expectation
Increase flavor variety of products carried in Safeway
Target may be some threat due to price position
Keep pricing strategy to keep premium position
Increase promotions (especially Display and Feat & Disp)
Improve product variety on shelves
2/3/2013 MKT 412: Market Research | Starbucks Packaged Coffee Analysis 12
13. Thank you
Q&A
2/3/2013 MKT 412: Market Research | Starbucks Packaged Coffee Analysis 13