Chewy analyzed the performance of its Cake, Cocoa, and Candy brands across multiple periods in the Yumities market. It found that Candy was underperforming in the premium market against competitors like Salad and Tomato. So in period 3, Chewy repositioned Candy in the standard-premium market by lowering its price and increasing marketing investments. Chewy also launched a new brand, Cocoa, in the standard-cheap market in period 4 to gain market share. While Cocoa saw initial success, competitors responded strongly, causing Cocoa's contribution to become negative in period 4. Chewy continued adjusting its strategies for each brand period over period to improve sales, profits, and market position.
Mark strat simulation( firm presentation)Evelyne Otto
Final presentation of the marketing simulation outcomes. It explains the marketing mix strategies, evaluations, results, situation analysis.Why some decisions were made and their outcomes. Its the whole marketing project journey from the beginning to the end
This ten-year company report and 3-year marketing plan for Lobel Company has been created by its three managers to deliver to the company’s CEO a summary of the outstanding performance of Lobel, as well as a proposed marketing plan with future directions. Lobel was launched ten periods ago and has experienced great demand for its offerings. Research proved that the target market of Nutrites and Clinites consumers would like to buy our cosmetics and supplements contrary to other companies’ products. The marketing environment has been very receptive to the Lobel’s high-quality products. Over the next three years, Lobel can increase its distribution, offer improved products, and win new customers.
Mark strat simulation( firm presentation)Evelyne Otto
Final presentation of the marketing simulation outcomes. It explains the marketing mix strategies, evaluations, results, situation analysis.Why some decisions were made and their outcomes. Its the whole marketing project journey from the beginning to the end
This ten-year company report and 3-year marketing plan for Lobel Company has been created by its three managers to deliver to the company’s CEO a summary of the outstanding performance of Lobel, as well as a proposed marketing plan with future directions. Lobel was launched ten periods ago and has experienced great demand for its offerings. Research proved that the target market of Nutrites and Clinites consumers would like to buy our cosmetics and supplements contrary to other companies’ products. The marketing environment has been very receptive to the Lobel’s high-quality products. Over the next three years, Lobel can increase its distribution, offer improved products, and win new customers.
This is the presentation from the capstone simulation competition conducted at Kelley School of Business towards the completion of our MBA. The simulation involved decision on various business functions including Marketing, Operations, Finance and Investor relations. We worked in a team of 5-6 students to run a company making decisions on these functions as a team.
Markstrat simulation report. A team of 5 students from different countries managed the marketing department of
a virtual firm (Markstrat Simulation). The team had to make decisions regarding marketing
mix, R&D, brand portfolio, commercial team and market research studies. Team
performed well: at the end of the simulation, firm ranked 13 out of 46 virtual firms with
reference to Stock Price Index (SPI). University project. In English
This is the presentation from the capstone simulation competition conducted at Kelley School of Business towards the completion of our MBA. The simulation involved decision on various business functions including Marketing, Operations, Finance and Investor relations. We worked in a team of 5-6 students to run a company making decisions on these functions as a team.
Markstrat simulation report. A team of 5 students from different countries managed the marketing department of
a virtual firm (Markstrat Simulation). The team had to make decisions regarding marketing
mix, R&D, brand portfolio, commercial team and market research studies. Team
performed well: at the end of the simulation, firm ranked 13 out of 46 virtual firms with
reference to Stock Price Index (SPI). University project. In English
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Accpac to QuickBooks Conversion Navigating the Transition with Online Account...PaulBryant58
This article provides a comprehensive guide on how to
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A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Global Interconnection Group Joint Venture[960] (1).pdf
Chewy Company Debrief
1. Chewy and the Yumities Market
Analysis of Cake, Cocoa and Candy brands
Cake Cocoa Candy
Team 03
2. Yumities Market
Chewy Whippit Tasty Savor
New entry
Walnut CHEAP
Wafer Wizard Toffee Sushi STANDARD CHEAP
Taco STANDARD PREMIUM
Tomato Salad PREMIUM
3. Repositioning Candy as Standard-Premium market
Reasons
No evident competitive advantage against main competitors Salad and
Tomato, but high disavantage in key attributes in Premium Market
Continuous spending on its marketing-mix in the previous three
periods didn’t make it better than its competitors
Actions
Price reduced by 3.40 $
Implementing the cost and quality R&D formulas
4. Launch new product Cocoa in Standard Cheap Market
Reasons
Existing brands Cake and Candy were targeting the Cheap and the
Standard-Premium market and company still didn’t have presence in
the Standard-Cheap market.
Standard-Cheap market share was 35% of the Yumities market
Actions
A new formula, C07D-I, was developed with key attributes higher
than the competitors’
5. Comparative analysis of the company across periods
From period 0 to 1 From period 1 to 2
Revenues + 4,5% Revenues (-4.7%)
Brand contribution + 14,1% Brand contribution (-1.6%)
EBIT + 10,1% EBIT (-1.5%)
Increase in Brand contribution of Launch of brand tomato with high
both brands cake and candy. key product attributes than Candy.
6. Comparative analysis of the company across periods
From period 2 to 3 From period 3 to 4
Revenues (-11.3%) Revenues +23,1%
Brand contribution +0,8% Brand contribution (-27.6%)
EBIT (-1.9%) EBIT (-40.7%)
Although the cost formula for Candy was ✓ Launch of a new-product Cocoa
implemented but the price was increased whereas ✓ Strong response by the competitors to the launch
its competitor Salad improved the formula with only ✓ Negative contribution of Cocoa (-9500 k$)
slight increase in price shadowed the good performance of other brands
7. Comparative analysis of the company across periods
From period 4 to 5 From period 5 to 6
Revenues +22,5% Revenues +19,7%
Brand contribution +77,5% Brand contribution +48%
EBIT +166,5% EBIT +65,5%
✓ Repositioning strategy of Candy worked out well ✓ Increase in sales revenue of Cocoa by 54%
✓ Brand contribution of Candy increased by 9000 k$ ✓ Increase in brand contribution of Candy by more
✓ An improvement formula for candy was than 10,000 k$
implemented
9. Brand Cake - Main Performance
CAKE is in a maturity of market with
main competitor of WALNUT. Main
objective for CAKE is to maintain its
market performance, and allocate
more resource and budget for CANDY
and other new products on the
company’s level.
Low-price strategy is the most efficient way to stimulate sales; while other marketing
tools such as advertising, store penetration and promotions are not that effective.
However, due to the unsteady pricing strategy, consumers were quite confused and
didn’t go for sales.
11. Brand Cake - Strategic Decision
Adopt improved formula C03A-COST to lower down production cost at Period 0;
Reduce the price over time as its target consumers are price sensitive; however,
due to the unsteady/changeable price strategy, it is NOT effective enough to
attract more consumer base or increase the units sold
Reduce marketing budget over time and allocate more for the company’s new
brand – COCOA as the first priority;
12. Brand Candy - Strategic decisions
Since Candy was in a Growth phase,
company decided to invest more in.
At the beginning we decided to not
develop any formula waiting for new
R&D discoveries in P1 and to know what
were key attributes thanks to Market
Studies.
Starting Strategy
Target - Highs and Affluents Families (in order of importance)
Product - high value with good average attributes
Price - high price but less high than the Salad one
Place - specialty stores and in second instance, supermarkets
Promotion - high investments in Adv and low investments in promotion
13. Brand Candy - Strategic decisions
Repositioning
In P3, with the new competitor in P2 (Tomato) and the improvement of Salad
(forecasted), the life-cycle of Candy in Premium market speeds up. So, we decided to
reposition Candy the segment below: the Standard Premium.
New Strategy
Target - Affluents, Highs, Singles, Medium (in order of importance)
Product - High quality (with new formula Improvement)
Price - High Value for Money (High Quality and competitive price)
Place - Trade marketing budget turned in specialty stores, supermarkets and mass
merchandisers too to reach new target
Promotion - Adv to reposition product on price and performance, increase of promotion
budget to attract customers price sensitives
15. Cocoa - The new product
Cocoa is a Chewy’s new product launched in Period 4
The reasons for launching:
Competitor Whippit launched new brand Wizard
We was not in the 35% of the market (Standard-Cheap)
Cake’s market share was going down for the maturity of the product
Improve Chewy’s total performance and revenue
